1. PERSONAL INFORMATION
NAME: TUNKU PUTRI NADIA BINTI TUNKU PUTRA BADLISHAH
AGE: 28 YEARS OLD
DOB: 10 JUNE 1988
GENDER: FEMALE
EMAIL ADD: tunkunadia@rocketmail.com
MOBILE NO: 012 493 7793
HOME ADDRESS: 3A-5-6, ARA HILL CONDO, PJU 1A/31, ARA DAMANSARA, 47301,
PETALING JAYA, SELANGOR, MALAYSIA
EDUCATION
SMK SUBANG JAYA - SPM
SEGi UNIVERSITY COLLEGE - DIPLOMA IN MASS COMMUNICATION
LANGUAGES
ENGLISH - SPOKEN & WRITTEN
BAHASA MALAYSIA - SPOKEN & WRITTEN
STRENGTHS
1. Has own personal transport.
2. Flexible with time.
3. Able to work easily independently or within a team.
4. Good communication and people skills.
2. EXPERIENCE
PEOPLE ’N RICH -H
Established in 1988, People ’n Rich is 4A’s accredited advertising agency
dedicated to enriching brands. Having formed a stretegic alliance with Hakuhodo Inc,
Japan’s longest operating agency with offices and affiliated agencies across the globe
provides People ’n Rich with research facilities backed by highly skilled marketing and
creative staff.
With a full force of about 80 creative and hardworking staff, People ’n Rich is
a multidiciplinary agency consisting of Client Management, Cretaive Team, Media
Planning, Media Buying, Outdoor Media and Events, Roadshow & Portable Display
Departments.
2012 - 2014 ACCOUNT EXECUTIVE - CLIENT MANAGEMENT
2014 - 2015 SENIOR ACCOUNT EXECUTIVE - CLIENT MANAGEMENT
2015 - 2016 ACCOUNT MANAGER - CLIENT MANAGEMENT
ROLE:
1. Develop, maintain and extend relationship with key clients.
2. Manage day-to-day tasks of client’s project portfolio.
3. Conduct constant market research to better understand the client brand in
order to achieve marketing objectives.
4. To lead the development of proposals and present them to the client.
5. Work closely with the client, internal /external creative team and Project
managers on creative development and execution.
6. To act as a brand guardian during discussions with external parties.
7. To control and manage billings and profitability of the agency.
DURATION: 4 YEARS 7 MONTHS
KEY CLIENTS:
FUJIFILM MALAYSIA / FUJIFILM REGIONAL
COTRA ENTERPRISE - VITAGEN & MARIGOLD
UNIVERSITI TEKNOLOGI PETRONAS (UTP) & EDUCATION MALAYSIA
3. MEDIHARTA SDN BHD, MINISTRY OF HEALTH & CEVA
MBSB, SIDC & TAKAFUL IKHLAS
NAZA CORP, NAZA TTDI, UDA HOLDINGS BERHAD & PUTRAJAYA
HOLDINGS
KEY SUCCESS STORIES, PROJECTS & ACHIEVEMENTS
THE LAUNCH OF THE FUJIFILM INSTAX INSTANT CAMERA SYSTEM
In this new digital era, our task was to bring back the joy of printing physical photos.
With the launch of the Fujifilm Instax Intant Camera and Film System, we did just that.
Coupled with its cute colors and portable designs, we marketed the Instax as a must
have accesory which was also the perfect gift! We covered most areas of marketing
including in-store shelf displays, print media, on-ground events and even cinema.
4. Asidefrom the Fujifilm Instax Instant Camera Range, we also launched various
of thier Digital Cameras including the X100T, X30, X-T1 and the X-M1.
AWARENESS AND BRANDING OF UNIVERSITI TEKNOLOGI PETRONAS (UTP)
Most colleges and universities are built within the city center with easy
accesibility and public transportation but in the case of UTP, it is located in Tapah. Not
many poeple were aware about the institution so we tackeld the problem by putting up
directional signages within the surrounding vicinity of the university leading up to its
very impressive campus. As to the market which were not in the surrounding vicinity,
we designed newspaper ads for all thier yearly intakes to promote the courses that
they offer.
As we were promoting an innovative institution, we used a series of
“puzzles” on the billboards to promote thinking and to get the brain juices flowing on
what the future can hold. Above is a sample of the communication puzzle, we also
designed a transportation puzzle. This is meant to encourage prospect students to
be the next inventor or innovator!
REFERENCES
Victor Chen
Previous Head Of Department for Client Management,
People ’n Rich
+6012 884 6022