Sure you don't have the singing voice or the hips, but you can be Elvis in your own rite. This presentation outlines why personal online branding is more important than ever, gives some starting points for beginners, and some rules for use of social media--all compiled to help you create your online personal brand. For more about Ben Grossman or to request a copy of the presentation, visit http://www.ben-grossman.com

1. how we all became
ELVIS
| a note on online personal brands |

2. ELVIS
http://fc05.deviantart.com/fs17/f/2007/165/3/9/Elvis_by_donvitoandolini.jpg

3. 20 years ago,
how would you have found
information about ELVIS?

4. bookstore
library friends
bookstore library friends
magazines
magazines encyclopedia family
music retailer
encyclopedia
family
music retailer

5. TODAY,
how would you find
information about ELVIS?

6. Google.

7. BEN

8. BEN

9. 20 years ago,
how would you have found
information about ME?

10. (yes I was alive 20 years ago)

11. but you don’t look for
information about strangers…

12. …unless…

13. the stranger is asking to be hired.

14. you would have had
2 pieces of information:

15. you would have had
2 pieces of information:
1. cover letter

16. you would have had
2 pieces of information:
1. cover letter
2. resume

17. TODAY,
how would you find
information about ME?

18. you might start with
2 pieces of information:
1. cover letter
2. resume

19. but ultimately…

20. Google.

21. ELVIS > BEN

22. BEN > ELVIS

23. BEN= ELVIS
=

24. democratization of
INFLUENCE

25. bottom line:

26. but why is it important today?

27. RECESSION

28. 7.6% 7.6%
january unemployment
(a 16 year high)
US News & World Report | February 6, 2009

29. “job seekers find
FEW
OPENINGS
Job seekers find few openings
in competitive market”
-MSNBC
2/17/09

30. the opportunity is too high
and the barrier to entry too low

31. the opportunity is too high
and the barrier to entry too low

32. the opportunity is too high
so where’s the opportunity?
and the barrier to entry too low

33. so where’s the opportunity?

34. so where’s the opportunity?
1. the way we find information
has fundamentally changed--
Google first.

35. so where’s the opportunity?
1. the way we find information
has fundamentally changed--
Google first.
2. social media is the way of
the future.

36. luckily,
luckily, Google loves Social Media
SOCIAL MEDIA
Mashable | “Take Control of Your Google Search Results” | February 19, 2009

37. what is SOCIAL MEDIA?
“Online applications, platforms
and media which aim to
facilitate interaction,
collaboration and the sharing
of content”
Universal McCann | Wave 3.0

38. what is SOCIAL MEDIA?
people having
conversations online
Marta Kagan | June 2008

39. 57%
have joined a social network
% of Active Internet Users | Universal McCann | Wave 3.0

40. 45%
have have started a blog
% of Active Internet Users | Universal McCann | Wave 3.0

41. 73%
have read a blog
% of Active Internet Users | Universal McCann | Wave 3.0

42. what is SOCIAL MEDIA?
“The future of marketing [even yourself]
is about acting how you want to be
perceived rather than talking about it.
Social media gives you this
possibility by creating experience.”
Universal McCann, Wave 3.0

43. what is SOCIAL MEDIA?
the future

44. what is SOCIAL MEDIA?
the future
the present

45. SOCIAL MEDIA?
AHHHH!

46. where do i
start?

47. places to start:
(for professionals)
LinkedIn Facebook
YOU.com
YOURBLOG.com
+ niche sites

48. LinkedIn

49. LinkedIn
demographics
users:
11users in total
million
cnet News | February 10, 2009

50. LinkedIn
demographics
education: users are career bound.
The 2008 Social Network Analysis Report | Ignite Social Media

51. LinkedIn
demographics
age: users are mature, career professionals.
The 2008 Social Network Analysis Report | Ignite Social Media

52. LinkedIn
network dynamics
• the kernel idea was an online resume, which you
could share with professional networks

53. LinkedIn
network dynamics
• the kernel idea was an online resume, which you
could share with professional networks
• it’s all about connections and introductions--
even if several degrees of separation away

54. LinkedIn
network dynamics
• the kernel idea was an online resume, which you
could share with professional networks
• it’s all about connections and introductions--
even if several degrees of separation away
• the site has taken off and added capabilities,
which are great to use, but not required.

55. LinkedIn
network dynamics
• the kernel idea was an online resume, which you
could share with professional networks
• it’s all about connections and introductions--
even if several degrees of separation away
• the site has taken off and added capabilities,
which are great to use, but not required.
• connect with people who you could
intelligently and meaningfully talk about

56. LinkedIn
what to do
• start by completing your profile and adding your
connections from the past.

57. LinkedIn
what to do
• start by completing your profile and adding your
connections from the past.
• consider adding applications that link to your
presence elsewhere.

58. LinkedIn
what to do
• start by completing your profile and adding your
connections from the past.
• consider adding applications that link to your
presence elsewhere.
• if you have an area of expertise, be helpful--
answer and ask questions.

59. LinkedIn
what to do
• start by completing your profile and adding your
connections from the past.
• consider adding applications that link to your
presence elsewhere.
• if you have an area of expertise, be helpful--
answer and ask questions.
• highly valuable: collect recommendations and
write them as appropriate.

60. Facebook

61. Facebook
demographics
users:
26.5the united states.
million
users in
2009 Facebook Demographics and Statistics Report | istrategylabs | January 2009

62. Facebook
demographics
education: users are in school.
The 2008 Social Network Analysis Report | Ignite Social Media

63. Facebook
demographics
age: surprising diversity, given its background.
The 2008 Social Network Analysis Report | Ignite Social Media

64. Facebook
network dynamics
• great for connecting and engaging with friends

65. Facebook
network dynamics
• great for connecting and engaging with friends
• high potential to re-connect with friends from
the past

66. Facebook
network dynamics
• great for connecting and engaging with friends
• high potential to re-connect with friends from
the past
• add a personal side to your professional
persona/brand

67. Facebook
network dynamics
• great for connecting and engaging with friends
• high potential to re-connect with friends from
the past
• add a personal side to your professional
persona/brand
• remember--originally founded as a network for
college students

68. Facebook
network dynamics
• great for connecting and engaging with friends
• high potential to re-connect with friends from
the past
• add a personal side to your professional
persona/brand
• remember--originally founded as a network for
college students
• popularity within professional realm is growing

69. Facebook
things to do
• express your passions and interests

70. Facebook
things to do
• express your passions and interests
• share content with friends (photos, videos, links,
notes, gifts, and groups)

71. Facebook
things to do
• express your passions and interests
• share content with friends (photos, videos, links,
notes, gifts, and groups)
• private and public communication with friends

72. Facebook
things to do
• express your passions and interests
• share content with friends (photos, videos, links,
notes, gifts, and groups)
• private and public communication with friends
• private and public communication with groups

73. Facebook
things to do
• express your passions and interests
• share content with friends (photos, videos, links,
notes, gifts, and groups)
• private and public communication with friends
• private and public communication with groups
• promotion and organization of events

74. Facebook
things to do
• express your passions and interests
• share content with friends (photos, videos, links,
notes, gifts, and groups)
• private and public communication with friends
• private and public communication with groups
• promotion and organization of events
• engage with brands

75. YOU.com
YOU.com

76. YOU.com
YOU.com
demographics

77. YOU.com
YOU.com
demographics
education: possibilities endless.
age: whatever you want.
type of people: whoever you send there.

78. YOU.com
YOU.com
demographics
education: possibilities endless.
age: whatever you want.
type of people: whoever you send there.
network dynamics

79. YOU.com
YOU.com
demographics
education: possibilities endless.
age: whatever you want.
type of people: whoever you send there.
network dynamics
you decide the purpose, content, look, feel, and
everything else.

80. YOU.com
YOU.com
things to do
• your homepage can do anything--literally.

81. YOU.com
YOU.com
things to do
• your homepage can do anything--literally.
• take control, give your personal brand a look
and feel, and decide what content will be there.

82. YOU.com
YOU.com
things to do
• your homepage can do anything--literally.
• take control, give your personal brand a look
and feel, and decide what content will be there.
• use your homepage as the hub for all of your
online (and offline) activities, presences, etc.

83. YOU.com
YOU.com
things to do
• your homepage can do anything--literally.
• take control, give your personal brand a look
and feel, and decide what content will be there.
• use your homepage as the hub for all of your
online (and offline) activities, presences, etc.
• be realistic about how often you are going to
update it--don’t let the content get stale.

84. YOU.com
YOU.com
things to do
• your homepage can do anything--literally.
• take control, give your personal brand a look
and feel, and decide what content will be there.
• use your homepage as the hub for all of your
online (and offline) activities, presences, etc.
• be realistic about how often you are going to
update it--don’t let the content get stale.
• Google links pointing inward and outward

85. YOURBLOG.com
YOURBLOG.com

86. YOURBLOG.com
YOURBLOG.com
same ideas as YOU.com
demographics
education: possibilities endless.
age: whatever you want.
type of people: whoever you send there.
network dynamics
you decide the purpose, content, look, feel, and
everything else.

87. YOURBLOG.com
YOURBLOG.com
things to do
• demonstrate your expertise/thought leadership.

88. YOURBLOG.com
YOURBLOG.com
things to do
• demonstrate your expertise/thought leadership.
• express your non-professional (but appropriate)
interests and passions.

89. YOURBLOG.com
YOURBLOG.com
things to do
• demonstrate your expertise/thought leadership.
• express your non-professional (but appropriate)
interests and passions.
• keep track and comment on media you find
interesting and/or relevant.

90. YOURBLOG.com
YOURBLOG.com
things to do
• demonstrate your expertise/thought leadership.
• express your non-professional (but appropriate)
interests and passions.
• keep track and comment on media you find
interesting and/or relevant.
• top tools include: Wordpress, Blogger, and
Typepad

91. YOURBLOG.com
YOURBLOG.com
things to do
• demonstrate your expertise/thought leadership.
• express your non-professional (but appropriate)
interests and passions.
• keep track and comment on media you find
interesting and/or relevant.
• top tools include: Wordpress, Blogger, and
Typepad
• if you have a YOU.com, host your blog there.

92. + niche sites
+ niche sites

93. + niche sites
+ niche sites
http://flickr.com/photos/stabilo-boss

94. + niche sites
+ niche sites
http://flickr.com/photos/stabilo-boss
http://flickr.com/photos/stabilo-boss

95. + niche sites
+ niche sites

96. + niche sites
(there are many)
(there are many)
http://flickr.com/photos/stabilo-boss

97. value to professionals
• Can make you a more valuable employee
as you gain online influence and/or
knowledge

98. value to professionals
• Can make you a more valuable employee
as you gain online influence and/or
knowledge
• Keeps you in the market, exposed to
opportunity to move up or laterally in a
faltering economy

99. value to professionals
• Can make you a more valuable employee
as you gain online influence and/or
knowledge
• Keeps you in the market, exposed to
opportunity to move up or laterally in a
faltering economy
• Allows you to express your non-
professional interests (through a personal
blog, photo-sharing site, etc.) to potential
employers

100. LOOK BEFORE
YOU LEAP!

101. KEYS TO
SUCCESS:

102. KEYS TO SUCCESS
• listen first

103. KEYS TO SUCCESS
• listen first
• never disengage -- incremental updates rule

104. KEYS TO SUCCESS
• listen first
• never disengage -- incremental updates rule
• assume that everyone sees everything
forever: no such thing as privacy

105. KEYS TO SUCCESS
• listen first
• never disengage -- incremental updates rule
• assume that everyone sees everything
forever: no such thing as privacy
• the best time to develop relationships and
to build your network is before you’re
asking for something.

106. THINGS TO
REMEMBER:

107. BE SOCIAL.

108. BE HELPFUL.

109. BE CONSISTENT.

110. BE YOURSELF.

111. BE IN TOUCH.

112. BE IN TOUCH
BEN GROSSMAN
social media, advertising,
and marketing strategist
602 741 0314
ben@ben-grossman.com
www.ben-grossman.com

113. QUESTIONS?
BEN GROSSMAN
social media, advertising,
and marketing strategist
602 741 0314
ben@ben-grossman.com
www.ben-grossman.com

114. how we all became
ELVIS
| a note on online personal brands |