Aggregation Conversation

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www.AggregationConversation.com -- Aggregation has been a 'make or break' factor for products, services and brands. This presentation takes stock of where social media aggregation is now, what factors are at stake, and how to propel social media aggregators' development forward. The deck is accompanied by a complimentary website that hosts the conversation about social media aggregation and lists social media aggregators that are currently available.

Published in: Technology, Business

Aggregation Conversation

  1. ag·gre·gate verb [ag-ri-geyt] to form or group into a class or cluster Oxford American Dictionary
  2. when aggregation occurs, there are two major types of branding treatment: 1. DILUTED 2. PURE
  3. BRANDING changes. BRANDING = using marketing to influence peoples’ attitudes towards, and perceptions of, the brand.
  4. BRANDING changes. …but calm down… CHANGE is GOOD BRANDING = using marketing to influence peoples’ attitudes towards, and perceptions of, the brand.
  5. in fact… “change is the process by which the future invades our lives.” - alvin toffler Introduction to Future Shock. 1970

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