This presentation takes a look at five lessons learned in 2010 from top social media case studies, including Old Spice, Coldwell Banker, Quick Chek, American Express and Dominos. Originally presented to at a group of healthcare professionals, there are key insights to be derived from each of these social media initiatives that either launched or took off during 2010.
Be Talkworthy. Be Findable. Be In-Touch. Be Valuable. Be Evolving. And most of all, Be Brilliant. It’s the mantra to live by in 2011. A changed economy, healthcare reform and shifting consumer behavior requires strategy that drives brand legacy, savvy execution that ignites passion, and results that are truly exceptional.