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COPYWRITING
MISTAKES
That Kill your Online Sales
3
Mistake # 1
Irrelevant Benefits
Don't just link "features" to "benefits"
Link features to benefits that the customers are
actually looking for
"We'll handle your social media updates and create 6 posts per
day! This will help you double or triple the "Likes" on your page!"
"We'll handle your social media updates and create 6 posts per
day! This will put your promotions in front of 200-300 qualified
customers and get them to come into the store!"
Bad
Good
Example:
Mistake # 2
Lack of "Specificity"
Use quantifiable, external, reference-able and
specific language instead of subjective or arbitrary
language
How to improve your finance quickly and claim back your freedom
The 4 step process to reducing $2,000 from credit card debt in
2 weeks or less
Bad
Good
Example:
Quickly become more productive
The 2 cost-free web apps you can download right now that will
help free up at least 45 minutes per day
Bad
Good
Example:
Become a faster writer and make your books sell
Writing strategies Robert Kiyosaki and Donald Trump used for
becoming New York Times Top Sellers in a year
Bad
Good
Example:
Mistake # 3
Fluffy Bullets
"Sharpen" up your bullets!
- How to eliminate distractions for good
- 3 step process to eliminating social-media distractions
permanently (so you can double, triple your productivity)
Bad
Good
Example:
- Food to help you lose weight fast!
- Commonalities of top weight-loss diets and how you can use
them to lose weight
Bad
Good
Example:
- Quickly find your passion and break through to the next level
- What to do when you’re unfulfilled at your job – The step-by-
step process for turning your hobby into a paying career
Bad
Good
Example:
SUMMARY!
1. Talk about RELEVANT benefits
2. Use specific, quantifiable and reference-able
language
3. Sharpen up your bullets!
Learn More Free Advanced Copywriting
Strategies for Making Sales Online
(Find out More Here)

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3 Copywriting Mistakes that Kill your Online Sales

  • 2. Mistake # 1 Irrelevant Benefits Don't just link "features" to "benefits" Link features to benefits that the customers are actually looking for
  • 3. "We'll handle your social media updates and create 6 posts per day! This will help you double or triple the "Likes" on your page!" "We'll handle your social media updates and create 6 posts per day! This will put your promotions in front of 200-300 qualified customers and get them to come into the store!" Bad Good Example:
  • 4. Mistake # 2 Lack of "Specificity" Use quantifiable, external, reference-able and specific language instead of subjective or arbitrary language
  • 5. How to improve your finance quickly and claim back your freedom The 4 step process to reducing $2,000 from credit card debt in 2 weeks or less Bad Good Example:
  • 6. Quickly become more productive The 2 cost-free web apps you can download right now that will help free up at least 45 minutes per day Bad Good Example:
  • 7. Become a faster writer and make your books sell Writing strategies Robert Kiyosaki and Donald Trump used for becoming New York Times Top Sellers in a year Bad Good Example:
  • 8. Mistake # 3 Fluffy Bullets "Sharpen" up your bullets!
  • 9. - How to eliminate distractions for good - 3 step process to eliminating social-media distractions permanently (so you can double, triple your productivity) Bad Good Example:
  • 10. - Food to help you lose weight fast! - Commonalities of top weight-loss diets and how you can use them to lose weight Bad Good Example:
  • 11. - Quickly find your passion and break through to the next level - What to do when you’re unfulfilled at your job – The step-by- step process for turning your hobby into a paying career Bad Good Example:
  • 12. SUMMARY! 1. Talk about RELEVANT benefits 2. Use specific, quantifiable and reference-able language 3. Sharpen up your bullets!
  • 13. Learn More Free Advanced Copywriting Strategies for Making Sales Online (Find out More Here)