This is my specific genre research for the indie rock genre as this will be what I base my final music magazine on. I answered the following questions: 1. History of this genre- its beginning 2. What are the codes and conventions 3. What magazines for this music genre are there? 4. How wide or small is your audience/fans? 5. Keys artists in the development of the genre /present day 6. Record label names in this genre?

1. INDIE-ROCK
Specific genre research
Indie rock is a genre of alternative rock that originated in
the United Kingdom in the 1980s. Indie rock was
extremely diverse, with subgenres that
include indie pop, jangle pop, and lo-fi, among others.

2. HISTORY OF
THIS GENRE-
ITS
BEGINNING
In the mid-1980s, the term "indie" began to be used to
describe the music produced on post-punk labels rather than
the labels themselves.The indie rock scene in the US was
prefigured by the college rock that dominated college radio
playlists which included key bands like R.E.M. from the US
andThe Smiths from the UK
The 1990s brought major changes to the alternative rock
scene. Grunge bands such as Nirvana, Pearl
Jam, Soundgarden, Hole, and Alice in Chains broke into the
mainstream, achieving commercial chart success and
widespread exposure. Punk revival bands like Green
Day andThe Offspring also became popular and were grouped
under the "alternative" umbrella.Similarly, in the United
Kingdom Britpop saw bands like Blur and Oasis emerge into the
mainstream, abandoning the regional, small-scale and political
elements of the 1980s indie scene.
The Smiths

3. What are the
codes and
conventions?
• Artists in the indie rock genre usually wear dark
clothing such as black and are very casual with a scruffy
look eg black jackets and jeans.
• The rock genre and indie rock genre there is a
particular trend that the lead singer is placed in the
centre of frame in the camera. This may be to show
importance however, it tends to happen less
nowadays.
• Facial expressions either are over exaggerated
(aggressive or angry) or very calm and minimal (plain,
simple, serious).The indie rock genre in some ways can
be associated with demonic and Gothic.
Arctic MonkeysAlexTurner displayed in front of the
others.

4. What
magazines for
this music
genre are
there?
• A variety of music magazines are within this genre.
However, some vary more than others. For example,
some music magazine contain just rock with only a
little part of indie rather than a balance.Others may
reverse.
• Some music magazines only dedicate one of the
genres so pure indie or pure rock.
• Magazines include NME,Q, Rolling Stone, Indie (a style
magazine), Mojo and Kerrang.

5. How wide or
small is
your audience
/fans?
The fan base varies depending on the
style of music within the band/ artist.
It usually consists of 15-30 year olds. It
is a very wide fan base due to the
variety of indie rock artists nowadays.

6. Keys artists
in the
development
of the genre
/present day
• Arctic Monkeys
• Blur
• Florence + the Machine
• Lana Del Rey
• Arcade Fire
• The Kooks
• VampireWeekend
• The Killers
• The 1975
• alt-J
• Imagine Dragons
• Lykke Li
• HAIM
• Bastille

7. RECORD
LABEL
NAMES IN
THIS GENRE
- ElevenThirty Records
- Emerald Moon Records
- Bonsound
- China Records
- Able label
- ANTI-
- Anyway Records
- Crying Sun Records
- Half a Cow
- Blue Dog Records
- DancingTurtle Records