Brent Denardo\'s resume, 2010-08

1. Brent M. DeNardo
602-705-1245 cell
bdenardo1@cox.net
PROFILE
Senior-level professional with nearly twenty years in the hospitality industry. An executive, recognized
for strong leadership and motivational skills. A results driven leader with an outstanding record of
achievement. Extensive experience in all areas of operations, sales and marketing. Expert in opening,
developing, renovating and managing three to four diamond properties, ranging from 159 – 1000 room
hotels and resorts.
KEYS TO SUCCESS – BUSINESS METRICS MANAGEMENT
Areas of Focus Business Metrics – Risk Assessment/Action Priority Model
Welfare & Security Likelihood of Failure
Associate Loyalty
Risk
Very Likely Likely Unlikely Very Unlikely
Profits
Severity Could happen Could happen Could happen, Could happen, but
anytime occasionally but only rarely probably never will
Service Culture
X Business
Products & Service
Operations 1 1 2 3
Brand Identity Cease
Cleanliness !!! Long Term
Conditions Damage to 1 2 3 4
Business
Six Sigma
!! Moderate
Going Green Damage to 2 3 4 5
Business
! Minor
Impact on 3 4 5 6
Business
(1‐2 = HIGH, Immediate Action Required; 3‐4 = MEDIUM, Action ASAP; 5‐6 = LOW, Action when Convenient)
BUSINESS METRICS ASSESSMENT CHECK LIST
Welfare & Security Emergency Response Plan Threat/Risk Analysis Restaurant Health
Fires Safety & Prevention Work Place Safety Training & Education
Associate Loyalty Hiring & Training Recognition Programs Fun & Energizing
Environment Understanding Contribution Value Development Opportunities
Optimizing Profits Sales & Revenue Management Meeting Space Optimization
Advertising & Marketing Strategies Budgeting & Forecast Accuracy Spending Checks &
Balances Inventory Control Managing Productivity
Service Culture Guest Service Index (GSI) AAA Inspection LRA/Brand Inspection
Loyalty Program Interactions Embodied by Core Values Customer Retention Focus
Brand Identity Differentiated Identity Experience Engineering 5 Senses Model
Cleanliness Daily Procedures Equipment Use Chemical Use and Handling
Carpet & Floor Care Preventing Long-Term Wear/Damage Daily/Weekly Inspections
Conditions Preventative Maintenance Program Capital Project Planning
Damage Prevention Daily/Weekly Inspections
Six Sigma Effective Project Management & Planning Efficient Processes in Place (each step
adds value) Understanding Internal & External Customer Requirements Best Practices
Going Green Water Efficiency Controls Outdoor & Indoor Optimum Energy & Atmosphere
Performance Indoor Environmental Controls Storage & Collection of Recyclables
Brent DeNardo 10628 N. 35th St. Phoenix, AZ 85028

2. Brent DeNardo, Page 2 of 3
RECORD OF ACHIEVEMENTS
By focusing on business metrics management, I have achieved the following record of success:
Sheraton Downtown Phoenix Hotel, Phoenix, AZ 2008 - 2009
Director of Operations – 2/09-11/09
Director of Rooms – 6/08-2/09
• Opened 1000-room hotel with 80K ft of convention space and 4 outlets in F&B early and
under budget.
• Received AAA 4 Diamond rating within first year of opening.
• LRA inspection in all areas of operation rated at 94% or better.
• GSI score ranked Best In Class, (Top 5 Hotels) #1 in convention collection and #10 in all
North America Sheraton Hotels.
• Exceeded GOP on a monthly basis.
Four Points by Sheraton Phoenix North, Phoenix, AZ 2006 – 2008
General Manager
• Brought 284-room hotel from default level to top 10% of Four Points in one year.
• Improved GSI OSAT YOY from 7.32 to 8.02 ranking in the top 10% of the brand.
• Produced RevPar growth of 31.3% and RevPar Index growth of 11.7%.
• Increased hotel revenue by 38% and hotel GOP by 32%.
• Awarded “Best Service Transformation” in 2007 by Starwood Hotels & Resorts.
Radisson Fort McDowell Resort & Casino, Scottsdale, AZ 2005 - 2006
Resort Manager
• Opened 247-room resort prior to scheduled opening.
• Exceeded initial revenue objectives by $3.7 million (40%).
• Accomplished unprecedented AAA 4 Diamond rating within 5 months of opening.
• Managed resort operations in a high volume conference facility, overseeing Front Office,
F&B, Housekeeping, Engineering, Security, Spa, Boutique and Kid’s Club.
Radisson Phoenix Airport Hotel, Phoenix, AZ 2002 - 2005
General Manager
• Facilitated complete renovation for 163-room hotel while providing associates and
customers with a seamless transition.
• Attained positive standing with Radisson, bringing hotel out of default prior to completion
of renovation, demonstrating marked progress in all departments.
• Improved Radisson Customer Service Quality Indicator, inverse ranking from 6th to 134th
within North America and elevated hotel AAA rating from two to three diamonds.
• Exceeded 2003 EBITDA by 75%.
Wyndham Garden Hotel, Chandler, AZ 2000 - 2002
General Manager
• Achieved upgraded hotel AAA rating from two to three diamonds by numerous
improvements without capital funding and working within budgetary framework.
• Met 2001 EBITDA and GOP expense flow-through percentage for 159-room property,
using cost saving measures while increasing guest satisfaction rating.
Brent DeNardo 10628 N. 35th St. Phoenix, AZ 85028

3. Brent DeNardo, Page 3 of 3
PERSONAL COMMITMENT
Throughout my career, I have committed to bring my strengths and capabilities to every new position:
• Strong focus on development with a vision and passion for creating a culture that engages the
strengths of individuals and teams to exceed customer expectations.
• Build high performance teams as well as refocus unproductive teams while creating a culture that
strives for distinction, takes ownership and defines itself by its success.
• Strategic view of the marketplace utilizing in-depth understanding of marketing/sales, and
precise positioning of programs and products to optimize results.
• Translate corporate vision and mission into concrete, feasible strategic plans and provide strong
leadership for their implementation.
• Bring start-up, growth and established hotels to the next level of profitability with a higher
standard of excellence.
• Streamline processes to capitalize on best practices to achieve optimum performance.
• Objectively measure hotel against all industry standards, then develop and implement an action
plan to further compete in the marketplace.
REFERENCES
Personal and professional references are available upon request.
Brent DeNardo 10628 N. 35th St. Phoenix, AZ 85028