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Kodak Presentation Marketing Experience Belgrade

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How to formulate the right Social Media Strategy and Guidelines to get support from your CEO’s and top executives.

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Kodak Presentation Marketing Experience Belgrade

  1. 1. How to formulate the right Social MediaStrategy and Guidelines to get support fromyour CEO’s and top executives. Madlen Nicolaus Social Media Manager EAMER Twitter: @madleeeen, @Kodak_DE, @Kodak_UK Kodaks Social Media Channels: www.kodak.com/go/followUs
  2. 2. 2
  3. 3. It‘s all aboutSHARING.! 3
  4. 4. 300,000 4
  5. 5. LISTEN 5
  6. 6. 6
  7. 7. Over 35 Kodak Social Media contributors in 20 countries 7
  8. 8. EMPLOYEE ENGAGEMENT 8
  9. 9. Social Media – RULES OF ENGAGEMENT1.  Live the Kodak Values2.  Be yourself – and be transparent3.  Protect confidential information and relationships4.  Speak the truth5.  Keep your cool6.  Stay timely7.  Be careful with personal information8.  Don’t be fooled9.  Disable dangerous privileges10. Heed security warning and pop ups 9
  10. 10. That three letter word ROI
  11. 11. How Social Media can help achieve your BUSINESS GOALS.
  12. 12. 1. Brand Recognition
  13. 13. 13
  14. 14. 2. Brand Loyalty and Evangelists
  15. 15. 16
  16. 16. INFLUENCER ENGAGEMENT – The four E’s  Engage  Educate  Excite  Evangelize 17
  17. 17. 3. Sales – Coupons and Promotions
  18. 18. KODAK Momentum | 2010
  19. 19. 4. Customer Service Resolved Issues
  20. 20. KODAK Momentum | 2010
  21. 21. 5. R&D – Polls andGathering Insights
  22. 22. Product Feedback & Name Crowd Sourcing Zi6 Zi8 PlaySport PlayTouch Customer feedback Customers Customer feedback suggested product name KODAK Momentum | 2010
  23. 23. 6. Generating Leads
  24. 24. 26
  25. 25. VALUE ADDED CONTENT – Tools/Whitepapers 27
  26. 26. 7. Content Creation – Fan Interaction
  27. 27. 29
  28. 28. Chief Listener
  29. 29. SOCIAL ANALYTICS @KodakThe collection, analysis and presentation of social media data tomeasure, optimize and recalibrate marketing programs and initiatives.• ROMI: Use social metrics to measure campaign success• Tracking: Measure conversation via social channel• Lead Gen: monitoring social channels for sales opportunities
  30. 30. SOCIAL ANALYTICS – Metrics REACH How far and wide our message has spread? ENGAGEMENT How many people reacted to our messages? INFLUENCE What is the reach and engagement of our ambassadors? IMPACT Did we accomplish what we set out to do? 32
  31. 31. SOCIAL ANALYTICS – Monitoring Tools 33
  32. 32. SOCIAL ANALYTICS – Campaign Dashboard Owned Media Performance Conversation Management Topic, Volume, Sentiment
  33. 33. SOCIAL ANALYTICS – Monthly Dashboard
  34. 34. What is your RETURN ON IGNORING?www.kodak.com/go/followus Social Media Mobile

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