critical evluation

1. 2.How do the elements of
your production work
together to create a sense
of ‘branding’?
-by Shahbano Munir

2. • 'Branding' is undoubtly considered an important element in success
of a media product. To start with our music video, we had to make a
timeline and a mind map to make our work look more effective. For
our video a synopsis was written along with a proper storyboard and
shot list. Genre research took place, which we decided after we
were done with the research on different genre.
• We also had to budget our video. We visited the locations
several times to decide the mise-se-scene and it took place at
different locations to make the video look more realistic.
• Different camera angles and shots have been used which were pre
planned. My video also had a flashback, which was easily identifiable
because of the editing done. We had to take a lot of different shots on
different days and dispose off a lot of shots to create one good product.
The costumes and props were also pre planned. Lighting was carefully
chosen (High key Day light). After completing all our shots, it took us a
very long time to edit our video from first rough cut to the final cut in Sony
Vegas pro to create one continuous piece by joining several shots
together.

3. • In my production work I made a digi-pak for my music album, however I
think that it has really created a sense of branding as from the cover you
could judge the genre and it attracts the audience.
Above picture is my album cover, looking at this picture we can
have a idea that what kind of genre would be of the music video.

4. • We also created a website for our artist “Baaghi the rebellious” and
promoted our album “Tere Ishq Mein”. On this website the video can
view the music video, leave comments, shop online from their store
which includes their bands logo shirt and phone covers which would
attract the young youth. You can also tweet them for the recent
updates. This all together will create a sense of “branding”.
All these elements of production worked together to create a sense of
branding as it is impossible without these elements.