4. WHY
SHOULD
YOUBABY BOOMERS ARE AMERICA’S LARGEST
SINGLE DEMOGRAPHIC GROUP.
CARE? AND HEALTHCARE
IS THEIR BIGGEST EXPENSE.
5. WHY IF YOU DON’T
UNDERSTAND BOOMERS,
SHOULD
YOUIF YOU’RE NOT TALKING TO THEM
IN A WAY THAT REFLECTS WHO THEY ARE,
CARE?
YOUR DRUG OR SERVICE
WON’T BE ON THEIR PREFERRED LIST
6. WHO LEADS JENNIFER PETERS
PRINCIPAL – STRATEGY & INSIGHTS
BOOMERx?
Jen has been launching and leading global
healthcare brands for over 20 years both as a client
at Abbott, and as an executive at several prominent
healthcare marketing firms.
Her category expertise in health care is broad, and
includes Asthma/Allergy, Cardiology, CNS,
Endocrinology, Gastroenterology, Infectious
Disease, Nephrology, Nutritionals, Oncology,
Supportive Care, Women’s Health, and Urology.
She has led the discovery of key customer insights
and developed strategic brand platforms in support
of leading brands such as Biaxin, Hytrin, Pulmicort
Respules, Aloxi, Dacogen, Renagel, to name just
a few.
7. WHO LEADS
ROB ALBERTSON
PRINCIPAL – CREATIVE DIRECTOR
BOOMERx?
Rob has been crafting fully-integrated, insight-
driven creative solutions in almost every industry
vertical for 25 years.
He’s driven sales for countless start ups to dozens
of Fortune 500 firms, including Motorola, Capital
One, Tropicana, Sears, Sony, United Airlines, and
FedEx, to name too many.
Rob has overseen a major campaign for the CDC,
million dollar sponsorships for the Olympics, as
well as cents off coupons for Wendy’s. As he sees
it, no tactic is too small to have a big impact.
After leading groups at Y&R/Wunderman and then
Frankel/Publicis as SVP/CD, Rob jumped out of
exec meetings to get back to creative. He’s won
numerous integrated marketing awards and holds
a BA from Colgate University in New York.
8. EXCELLENT QUESTION:
PHONE IS 614.361.8880
WHERE CAN JEN’S EMAIL IS JEN@BOOMERxPartners.COM
WE FIND
ROB’S EMAIL IS ROB@BOOMERxPartners.COM
OFFICE IS 1599 MAPLE SUITE 200
BOOMERx?
EVANSTON, IL 60201
A MAP TO OUR OFFICES?
MAPS.GOOGLE. COM
HEY, GOOGLE HAS TO HAVE SOME OF THE
ANSWERS.
