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Building On Line Health And Wellness Brands


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Over 46% of women are going on line, and participating in social media to some degree for health and wellness searches.

Our Real Women on Health! offering is supported by candid conversations and expert commentary from mid-life women and those they trust the most: other women like them and healthcare professionals.

Our content and insights methodology break through the barriers around "difficult to discuss" conditions, creating an engaging platform.

Find out how our already existing inner circle of women's health advocates can help you build your brand.

Published in: Health & Medicine, Education
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Building On Line Health And Wellness Brands

  1. 1. Why on-line communities for women build your healthcare brand.
  2. 2. Reason 1 The internet has changed the way we buy.
  3. 3. <ul><li>74% of consumers shop online before they buy offline </li></ul><ul><li>70% of all on-line purchases are made by women, the majority are over 45 years old </li></ul><ul><li>85% are looking for independent reviews </li></ul><ul><li>Source: comScore and Brainloaf/BarnRaisers Group Study </li></ul>
  4. 4. Reason 2 Women are more social than men
  5. 5. <ul><li>225,000,000 actively use social media </li></ul><ul><li>65% are women </li></ul><ul><li>60% are boomers </li></ul><ul><li>55 + females are fastest growing segment on Facebook </li></ul><ul><li>Source: comScore and Nielsen </li></ul>
  6. 6. Reason 3 Women trust women like them and use social media differently
  7. 7. <ul><li>“ We are losing trust in the government, politicians, the media and many corporations. But as it turns out, we trust each other .” </li></ul><ul><li>Elisa Camahort Paige, Co-Founder, BlogHer </li></ul>
  8. 8. Reason 4 The influence of health and wellness conversations extends exponentially
  9. 9. <ul><li>46% use social media for health & wellness search </li></ul><ul><li>75% caregivers are women </li></ul><ul><li>52% of searches are done for someone other than the user </li></ul><ul><li>Source: iCrossing, Jan. 2008 and Pew Institute Research, June 2009 </li></ul>
  10. 10. Build Your Brand with Real Women on Health!
  11. 11. Connection Insights and Advocacy
  12. 12. Candid Conversations ..with Expert Commentary
  13. 13. RWOH Social Network
  14. 14. There is no “women’s market” – only “ your women’s” market
  15. 15. E-Mail [email_address] for our newsletter on how to build your healthcare brand with women on-line
  16. 16. Bios
  17. 17. Kelley Connors Founder, Community Host Real Women on Health!   Kelley Connors is women’s health marketer, advocate and PR strategist who engages women as consumers, caregivers, career women and agents of change in health and wellness conversations. As women’s wellness coach, on-line radio host and marketer, she understands issues related to women over-4o and empowers them to be their own best health and wellness advocate. On behalf of hospitals, insurance companies, pharmaceutical companies and schools, Kelley leverages her expertise in PR, social media, and women's health to create high engagement programs via web, social media and at live events to inspire action for healthy living. Her tangible successes include improved customer experience, media results and new business solutions that advance women’s health. Ms. Connors has worked with a wide variety of health care companies, such as Eli Lilly, Bausch & Lomb, Pharmacia, Serono, Boehringer Ingelheim, the Ms. Foundation for Women, Medialink, the Multiple Myeloma Research Foundation, AIM at Melanoma, and Dartmouth Hitchcock Medical Center/Pfizer. She is also a women’s wellness coach, and graduate of Wellcoaches, and is a certified yoga instructor with Yoga Alliance. Ms. Connors received a Masters in Public Health from Boston University School of Medicine. She is active in the Healthcare Businesswomen’s Association and Women Business Leaders in the US Healthcare Industry.
  18. 18. Rob Petersen Chief Community Officer   Rob Petersen solves marketing problems with insights that change relationships between consumers and brands. Through listening to constituents and interpreting data and measurements, his business strategies have helped build major brands, sometimes from scratch. It has also led to his thought leadership in the emerging channel of social media and online communities . Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer to market leadership. Rob is Founding Partner, President, of BarnRaisers, a company that develops social media strategies and builds online brand communities. Prior to founding the company, Rob was EVP/Chief Strategy Officer for Omnicom. He has also held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi. Rob is a graduate of Colby College in Waterville, Maine. He speaks on a regular basis at advertising, marketing and social media functions and holds workshop on brand communities and social marketing.