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Blue ocean strategy

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Balu samy
Balu samy

Blue ocean strategy

Business
1 of 43
How to Create Uncontested Market Space and Make the Competition Irrelevant
HELLO! I am Balu I am here because, I love to give presentations. You can find me at professorbalusamy@gmail.com
AGENDA ◉ Blue Ocean Strategy overview ◉ Blue ocean strategy formulation ◉ Red ocean and blue ocean ◉ Blue ocean strategy framework ◉ Blue ocean strategy tools ◉ Focus on the future.
Navigation Tools ◉ Game ◉ Video ◉ Info graphic ◉ Case study ◉ News ◉ Story
OBJECTIVE ◉ Create uncontested market space. ◉ Making competition irrelevant ◉ Create or recreate strategies ◉ Differentiation / Uniqueness ◉ Coherence of the strategy ◉ Strategy consideration
OUTCOME ◉ New customers ◉ New market space ◉ Continues development ◉ Feature perspective ◉ Globalization ◉ Standard and fixed strategy
Blue Ocean Strategy 1
Management functions ◉Managing cost ◉Quality control ◉Asset utilization ◉Operational efficiency ◉Logistic ◉Cycle time ◉Growth / Innovation ◉Creativity method ◉New brand development ◉Global reach ◉Corporate brand ◉Future strategy Productivity management Creativity management
W.CHAN KIM & RENÉE MAUBORGNE
• Long term strategy • Suitable for all form of industry • Sustainability • Cost effective • Company value • Competition • Flexible • Continues development • Market coverage • Future perspective STRATEGY
RESEARCHING THE HISTORY OF BLUE OCEAN CREATION ◉ More than 100 year research (1880 – 2000) ◉ More than 30 industries ◉ 150 blue ocean creation
BLUE OCEAN STRATEGY
Business launch Revenue impact Profit Impact 86% 14% 62% 38% 39% 61% Launch within read ocean Launch within blue ocean BLUE OCEAN CREATION
Business Profit Impact 80%20% 80% 20% Brian Tracy (80-20)
MAPS
“The only way to beat the competition is to stop trying to beat the competition ….W.CHAN KIM
BIG CONCEPT
BLUE OCEAN STRATEGY FORMULATION 2
Compatition MARKET
You Compatition MARKET
You Extra Compatition MARKET
You Uncontested
RED OCEAN AND BLUE OCEAN 3
BLUE OCEAN STRATEGY FRAMEWORK 4
RISKCOST OPPORTUNITYVALUE BOS BOS
Competition Alternative industry Strategic groups Buyer groups Complement ary products or services Emotional intelligence Time
BLUE OCEAN STRATEGY TOOLS 5
“ Case study
Hiroshi Yamauchi
FOCUS ON THE FUTURE 5
? YOU
Reference
Reference ◉http://www.nintendo.com/ ◉https://upload.wikimedia.org/wikipedia/en/4/4e/Hiroshi_Yamauchi,_form er Nintendo_president.jpg ◉https://en.wikipedia.org/wiki/Pepsi ◉http://www.pepsistore.com/history.asp ◉https://www.blueoceanstrategy.com/tools/fair-process/ ◉https://www.blueoceanstrategy.com/tools/tipping-point-leadership/ ◉https://www.blueoceanstrategy.com/tools/four-hurdles-to-strategy- execution/ ◉https://www.blueoceanstrategy.com/tools/price-corridor-mass/
◉https://www.blueoceanstrategy.com/tools/buyer-utility-map/ ◉https://www.blueoceanstrategy.com/tools/sequence-of-bos/ ◉https://www.blueoceanstrategy.com/tools/three-tiers-of-noncustomers/ ◉https://www.blueoceanstrategy.com/tools/pms-map/ ◉https://www.blueoceanstrategy.com/tools/six-paths-framework/ ◉https://www.blueoceanstrategy.com/tools/errc-grid/ ◉https://www.blueoceanstrategy.com/tools/four-actions-framework/ ◉https://www.blueoceanstrategy.com/tools/strategy-canvas/ ◉https://www.blueoceanstrategy.com/tools/visualizing-strategy/ ◉https://www.blueoceanstrategy.com/tools/

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