1. DEPEARTMENT OF JOURNALISM AND MASS COMMUNICATION
YEAR - I
PAPER II
COMMUNICATION THEORIES - ( PJMC02 )
ASSIGNMENT I
NAME : BALUSAMY.N
REG.NO : 14CT600700038
DATE : 14 / 01 / 2015
3. S.No Title Page.No
1 Introduction 1
2 Definition 1
3 The Individual Difference Theory 2
3.1 Learning Vs Inheritance as a source of individual difference 5
3.2 The development of Learning Theory 6
3.3 Learning to be motivated 7
3.4 From instincts to attitudes 8
3.5 Psychographics and market segmentation 9
4 Conclusion 9
