This year Royal Mail has recruited over nineteen thousand temporary staff to cover the busy Christmas period. They have also reduced their 2nd class small parcel delivery service by a £1 and are offering Sunday pick-ups and deliveries in certain parts of the UK. Find out how other companies are coping with Christmas mailing by viewing this new infographic by Baker Goodchild.

1. Although Direct Mail is dropping
it's still by far the highest spend
Direct Mail TV Press Door Drops Outdoor Internet Radio
_____________________________________________________________________________________________________________________
RoyallMail launch
new small parcel
format on 2otI""1
C:3ctoberin readiness
for Christmas
RoyallMail reduce 2nd
dass small parcelsby Ell
as promotional offer
until 19/O1/15to m"n
more business
RoyalMail is
offering Sunday
deliverieswithin
the M25
Royal Mail recruiting 19,000+ people
for Christmas 2014
RoyalMail is opening
wer 1OOdelivery
omceson Sundaysfor
customers to pick up
their Chr"istrnasparcels
15,000 England
1,100Scotland
600 Wales
400 Northern Ireland
2,000 Worldwide
UK shoppers set to spend El3billion on
Christmas shopping in 2014
Increaseof Of all December Of UK
online Christmas 2014retail customers said
shopping transactions will they'd be buying
transactions in be online more online in
2014vs 2013 2014than in
2013
These are additional to
RoyalMail's 124,000+
permanent staff
Yodelan independen
parcel delivery firm
also hiring 5,000+
temporary staff
will buy on
smartphone
Will buy on a
tablet
%!Or
Example ideas for inclusions within your Christmas direct mail campaign, 12 ideas
for seasonal cheer, all featuring brands own promotional messaging:
Gingerbread Christmas Tree Food Included
man
Calendar for
New Year
Christmas Recycled Advent calendar
cracker Christmas cards
SnowglobeUSBwith
Christmas music
winter
Wonderland
dissolving
picture
Open house
invitation
Increased
responserate
Mini Christmas
catalogue
Reducedcost
per customer
;Elo Million
Return on a El
million investment
Littfewoods .-mail/direct mail Campaign
An initial email was sent, based on responses a
proportion were sent a"'A Merry Uttle Christmas"'
direct mailshot. The campaign delivered:
fl.3 Million
Customer lifetime value
Virgin Holidays"Cheeky..Burlesque
Christmas/New YearSale
Virgin aimed to achievebookings for May -
September period through aChristmas/New Year
direct mail campaign. CheekyBurlesque girls were
featured, covering their modesty with sales offers.
The campaign delivered:
50%
Uked the designof the mail
SalvationArmy ChristmasAppeal
The campaign ran by direct mail for 24 days
leading up until Christmas. Gritty images of
the people SalvationArmy were sent
reminding them of the reality of Christmas
for many. The campaign delivered:
SC
Saidtheywere
likely to respond
Increasein
Virgin Holidays
bookings
105,000
New supporters
SQurces:
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