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Project Descriptions
Video sharing sites like YouTube have become a very important
medium for advertisers. YouTube announces that it now has 1.5
billion active users (Matney, 2017). The time Internet users
spend on YouTube increases dramatically (Ligato, 2015).
Interpublic, one of the largest advertising agencies in the U.S.
has moved its $250 million TV ad spending to YouTube
(Vranica, 2016).
Even though advertising on YouTube sounds like a great idea,
there are still many unknowns about this new platform to
advertisers. A smartphone manufacturing company from South
America wants to have a further understanding about YouTube
before investing in YouTube advertisements.
The model the company plans to promote is called REALCall.
This new model is running on the latest Android operating
system, with a 5.7 inch qHD touch screen. It has 3 color options
(White, Black, and Rose Gold) for its metal covers. The
company plans to release this new model to the U.S. market by
November 1 to catch the holiday shopping season. REALCall
does not have a particular focused customer group. The planned
price is $199 per REALCall. The company will sell this new
model on its own web site, Amazon, as well as the retail stores
of AT&T, T-Mobile, and Sprint.
I. Data Set Descriptions
The IT department has used an online robot to derive the daily
subscribers, total subscribers, daily views, and total views of 10

11. most viewed channels from YouTube over a 30 day period
(December 18, 2016 to January 16, 2017). The dataset is
unorganized and unfiltered. Each file is named after each
YouTube channel’s name. As a social media analyst, you are
given the following project: Analyze the attached dataset, and
answer the following questions:
1. What contents that carry the in-video ads are popular among
YouTube viewers?
2. Is there a pattern that viewers watch certain YouTube videos
on certain days?
3. Which channel should REALCall put advertisements into?
You can answer none, as long as you explain why.
II. Project Requirements
1. Create a statement of work and describe your project goal.
2. Create a work breakdown structure chart and list each
specific activity needed for achieving your project goal.
3. Create a project schedule network diagram to show the time
schedule for completing your project. Please show the
sequential relationships between two activities. If you foresee
there could be lags or leads, please indicate them as well.
4. Please attach your answers to the questions asked in the
“Data Set Descriptions” section to the end of your report.
References
Ligato, L. (2015). YouTube is crushing cable TV, according to
Google. Huffingtonpost.com. (Available at
http://www.huffingtonpost.com/entry/youtube-vs-
cable_us_55acf44fe4b0d2ded39f5370).
Matney, L. (2017). YouTube has 1.5 billion logged-in monthly
users watching a ton of mobile video. (Available at
https://techcrunch.com/2017/06/22/youtube-has-1-5-billion-
logged-in-monthly-users-watching-a-ton-of-mobile-video/)
Vranica, S. (2016). Interpublic to shift $250 million in TV ad

12. spending to YouTube. WSJ.com. (Available at
http://www.wsj.com/articles/interpublic-to-shift-250-million-in-
tv-ad-spending-to-youtube-1462359623).