Sheet1Category`Year 1Year 2Year 3Year 1Year 2 Year 3FoodSelling price Cost beef burger$8$3Sales$1,692,000$2,160,000$3,312,000chicken burger $7$2Cost of goods sold$504,000$648,000$954,000veggie burger $6$2GROSS PROFIT$1,188,000$1,512,000$2,358,000salads$5$2shakes $6$1OPERATING EXPENSES3 workers, $10/hour, 13 hours4 workers, $12/hour, 13 hours5 workers, $12/hour, 15 hoursSalary (office & overhead)$16,740$30,480$42,1201 manager, $12/hour, 14 hours2 manager, $14/hour, 14 hours2 manager, $18/hour, 14 hoursPayroll (taxes, etc.)$3,515$6,401$8,84521% tax bracket, employees will have a different tax bracket than the manager, can be broken down to specific numbers later onOutside services$0$0$0all work will be done internally or else will be special expense for that specific amount Supplies (office & operation)$250$250$250papers, printing, receipts, pens... etc all office supplies Repairs & maintenance$1,000$1,000$1,000assuming that any damanages and repairs will be covered by the insurance, $1000 will be a safety netAdvertising$7,200$4,800$4,800$200/post on social media marketing domain (3 posts per month for first year)Car, delivery & travel$3,560$3,560$3,560gas for grocery and delivery $35/8 times permonth and 200 miscenaious Accounting & legal$2,878$478$478$600 registration fees, POS system 1800 first year, $58 accounting software per month, $20 emails, $100 business domain, $300 tax filingRent$16,800$16,800$16,800$900 for the trailer and $500 for the parking spot at UINDYTelephone$100$100$100Land line for orders wont cost more than $100Utilities$3,240$3,240$3,240$120 for electricity per month, $50 water, 100 miscellanious Insurance$10,800$12,000$13,200$500 for truck insurance, $100 employer insurance (its much less but lets assume its high here) Taxes (real estate, etc.)$0$0$0we are not buying a property, we dont have any tax beside sales and payroll taxInterest$0$0$0we did not borrow any more, the capital to to start the project was a gievn Depreciation$0$0$0we didnt buy the truck, we rented it, if we lease it for 3 years, then the total amount of lease can be depreciated on streight line Other expenses$1,000$1,000$1,000most expenses will be held under all categories above, $1000 will be assigned from miscalanious TOTAL EXPENSES$67,083.40$80,108.80$95,393.20NET PROFIT BEFORE TAXES$1,120,916.60$1,431,891.20$2,262,606.80Income taxes25%25%25%assuming its like the corporation tax rate since it will be registered as an LLC with average income percentile NET PROFIT AFTER TAX$840,687.45$1,073,918.40$1,696,955.10Owner draw or dividends360004800048000assuming that this business would pay 2000 to the owner per month as dividend and 1000 to each managerADJUSTED TO RETAINED$804,687.45$1,025,918.40$1,648,955.10 Ride Smooth, LLC Business Plan Ima Student February 2, 2016 Executive Summary  The University of Indianapolis is a growing campus bustling with faculty, staff, students, and community members. University of Indianapolis is home to nearly 6,000 stude.

1. Sheet1Category`Year 1Year 2Year 3Year 1Year 2 Year
3FoodSelling price Cost beef
burger$8$3Sales$1,692,000$2,160,000$3,312,000chicken
burger $7$2Cost of goods
sold$504,000$648,000$954,000veggie burger $6$2GROSS
PROFIT$1,188,000$1,512,000$2,358,000salads$5$2shakes
$6$1OPERATING EXPENSES3 workers, $10/hour, 13 hours4
workers, $12/hour, 13 hours5 workers, $12/hour, 15 hoursSalary
(office & overhead)$16,740$30,480$42,1201 manager,
$12/hour, 14 hours2 manager, $14/hour, 14 hours2 manager,
$18/hour, 14 hoursPayroll (taxes, etc.)$3,515$6,401$8,84521%
tax bracket, employees will have a different tax bracket than the
manager, can be broken down to specific numbers later
onOutside services$0$0$0all work will be done internally or
else will be special expense for that specific amount Supplies
(office & operation)$250$250$250papers, printing, receipts,
pens... etc all office supplies Repairs &
maintenance$1,000$1,000$1,000assuming that any damanages
and repairs will be covered by the insurance, $1000 will be a
safety netAdvertising$7,200$4,800$4,800$200/post on social
media marketing domain (3 posts per month for first year)Car,
delivery & travel$3,560$3,560$3,560gas for grocery and
delivery $35/8 times permonth and 200 miscenaious Accounting
& legal$2,878$478$478$600 registration fees, POS system 1800
first year, $58 accounting software per month, $20 emails, $100
business domain, $300 tax
filingRent$16,800$16,800$16,800$900 for the trailer and $500
for the parking spot at UINDYTelephone$100$100$100Land
line for orders wont cost more than
$100Utilities$3,240$3,240$3,240$120 for electricity per month,
$50 water, 100 miscellanious
Insurance$10,800$12,000$13,200$500 for truck insurance, $100
employer insurance (its much less but lets assume its high here)
Taxes (real estate, etc.)$0$0$0we are not buying a property, we

2. dont have any tax beside sales and payroll taxInterest$0$0$0we
did not borrow any more, the capital to to start the project was a
gievn Depreciation$0$0$0we didnt buy the truck, we rented it,
if we lease it for 3 years, then the total amount of lease can be
depreciated on streight line Other
expenses$1,000$1,000$1,000most expenses will be held under
all categories above, $1000 will be assigned from miscalanious
TOTAL EXPENSES$67,083.40$80,108.80$95,393.20NET
PROFIT BEFORE
TAXES$1,120,916.60$1,431,891.20$2,262,606.80Income
taxes25%25%25%assuming its like the corporation tax rate
since it will be registered as an LLC with average income
percentile NET PROFIT AFTER
TAX$840,687.45$1,073,918.40$1,696,955.10Owner draw or
dividends360004800048000assuming that this business would
pay 2000 to the owner per month as dividend and 1000 to each
managerADJUSTED TO
RETAINED$804,687.45$1,025,918.40$1,648,955.10
Ride Smooth, LLC
Business Plan
Ima Student
February 2, 2016
Executive Summary
The University of Indianapolis is a growing campus bustling
with faculty, staff, students, and community members.
University of Indianapolis is home to nearly 6,000 students and
faculty and staff members. Ride Smooth, LLC is a food truck
establishment, with an opening date of April 2016, primarily
providing delicious, healthy smoothies made with fresh never
frozen fruits and vegetables that will be parked on the bustling
campus of the University of Indianapolis. The sales strategy
that Ride Smooth, LLC will be using is differentiation. Ride
Smooth will differentiate through its fresh never frozen,

3. prepared right in front of the customer policy.
Ride Smooth, LLC’s Mission Statement is as follows: Ride
Smooth, LLC is a food truck company that is more than just
making smoothies and providing organics snacks. Ride smooth
seeks to provide the UIndy Campus and the surrounding
community with a healthy option that will get them on the right
track to becoming a happier and healthier version of
themselves.Company Description
Ride Smooth, LLC is a food truck establishment, with an
opening date of April 2016, primarily providing delicious,
healthy smoothies made with fresh never frozen fruits and
vegetables. Not only will Ride Smooth, LLC provide
energizing, organic smoothies, but this convenient, mobile
establishment will also provide its customers with various
healthy snacks including nuts, muffins, breads, and dedicated
gluten free and vegan snacks. Ride Smooth, LLC’s mission is a
food truck company that is more than just making smoothies and
providing organics snacks. Ride Smooth, LLC seeks to provide
the UIndy Campus and the surrounding community with a
healthy option on the go that will get them on the right track to
becoming a happier and healthier version of themselves. Ride
Smooth, LLC will be located on the corner of Otterbein and
Westminster Ave on the public street on the campus of
University of Indianapolis. Market Analysis
The University of Indianapolis is a growing campus bustling
with faculty, staff, students, and community members.
University of Indianapolis is home to nearly 6,000 students and
faculty and staff members. Therefore, Ride Smooth, LLC’s
target customer will primarily be UIndy faculty, staff, and
students. Ride Smooth, LLC will also have a reach customer of
the surrounding neighborhoods.
During an observational study, counting food traffic, it was
found that the most profitable times to have the food truck out
would be 7:30 to 2:30 near the corner of Otterbein and
Westminster Avenues.
Ride Smooth, LLC is going to differentiate itself from their

4. competition, including nearby food places such as: UIndy
dining services, Subway, Hound Express, Perk I, II, III, Dairy
Queen, McDonald’s, Walgreens, Walmart, Dunkin’ Donuts. To
differentiate from these well-known and busy establishments,
Ride Smooth, LLC is going to focus upon bring a better,
healthier alternative that has never been frozen, induced with
hormones or refrigerated for longer than two days. Ride
Smooth, LLC will instead focus upon ensuring organic, vegan,
and gluten free products, so that our customers can receive a
delicious, healthy, nutritious and tailor made smoothie and
snack choices.
According to an article supplied by Entrepreneur Media, Inc.,
“Among the most important costs you'll have is insurance. You
need to cover both a business and a vehicle against as many
potential risks as possible…You need both liability and theft
insurance. You might even consider employment interruption
insurance in case a natural disaster makes it impossible to do
business” (Entrepreneur Media, Inc., 2015). Ride Smooth, LLC
will need to take all precautions that are available to protect
themselves from potential trouble, and getting adequate
insurance is the best way possible.
Not only will insurance be important for Ride Smooth, LLC to
protect itself, but the following will be required by law:
licenses, permits, health and safety regulations, labor rules and
regulations, registering with the state, food handler’s permit,
music license and Employee ID numbers (Jones, 2015). Ride
Smooth, LLC will have all legalities, paperwork, and registering
accomplished before January 2016.Organization
The following is a list of the equal partners of ride smooth and
their functions in the business:
Group 1
· Abigail Adams: Accounting
· Dolley Madison: Supply Chain
· Mary Lincoln: Operations
· Anna Harrison: Marketing
· Jane Pierce: Sales

5. · Elizabeth Ford: Finance
· Anna Roosevelt: Management
Ride Smooth, LLC will be operating under the scope of a
Limited Liability company in order to keep personal and
business assets separate. The following is a statement that
describes better why Ride Smooth has chosen to be a Limited
Liability Company: “LLC is a business structure that has
flexible organization, is privy to tax efficiencies and provides
limited liability for its members. Members may include
individuals, corporations, other LLCs and foreign entities. One
benefit of an LLC is that there is no maximum number of
members. An LLC is also known as a ‘hybrid’ business
structure in the sense that it brings together elements of a
corporation and limited liability partnerships” (Michael H.
Cohen, 2015).Service
Ride Smooth, LLC will be purchasing its organic ingredients
from Whole Foods because their mission statement lines up with
Ride Smooth, LLC. It is as follows: “Our motto—Whole Foods,
Whole People, Whole Planet — emphasizes that our vision
reaches beyond food retailing. In fact, our deepest purpose as an
organization is helping support the health, well-being, and
healing of both people — customers, Team Members, and
business organizations in general — and the planet” (Whole
Foods Market, 2015). Options for the smoothies will include the
following: Acai, Apple Juice, Banana, Blueberry Juice Blend,
Kiwi Juice Blend, Orange Juice, Pineapple, Raspberry Puree,
Strawberries, Carrot, Kale, Almonds, Peanut butter, Protein
Blend - Chocolate, Protein Blend – Vanilla, Whey Protein –
Chocolate, Whey Protein – Vanilla, Sunbutter Raw Plant-Based
Protein, Seasonal.Marketing and Sales
The marketing strategy that Ride Smooth, LLC will be mainly
focused around social media and word of mouth. Ride Smooth
will have a Facebook page, Instagram page, Twitter page and
their own website. Ride Smooth, LLC will also use Radio spots
on local radio stations. Because UIndy is the target audience of
Ride Smooth, LLC, we will be using flyers and ads on the

6. intranet to advertise and educate the campus community about
Ride Smooth, LLC.
The sales strategy that Ride Smooth, LLC will be using is
differentiation. “A food truck’s success depends on its ability to
establish a brand and stick to it, so develop an identity and
focus on perfecting it. If your food truck doesn’t differentiate
itself from the competition, consumer acceptance of your
truck’s concept is bound to wane quickly” (Myrick, 2015). Ride
Smooth, LLC will differentiate through its fresh never frozen,
prepared right in front of the customer policy. Ride Smooth,
LLC also be using niche marketing so that we can focus on
providing easy to access to organic, healthy foods to its
customers who are particularly interested in clean eating.
According Liz Jordan “Add a dash of niche marketing. Food
trucks can afford to be highly specialized to reach a certain
target or taste. Take The Dump Truck, which serves dumplings.
Period. If you like dumplings, you will be there” (Jordan,
2015).
The sale prices for Ride Smooth, LLC will be:
· Small Smoothie $2.00
· Medium Smoothie $4.00
· Large Smoothie $6.00
· Organic Snacks $2.00
Funding
Funding requirements for starting up will be $65,000 to meet
rental, equipment, truck, licensing, and advertising. Projected
sales for the first year are $400,000. Retained Earnings will be
$124,760 with a 100% plowback to provide support for future
growth.
Appendix A
Profit/Loss Statement
Category
Year 1
Year 2
Year 3

7. Sales
400000
480000
576000
Cost of goods sold
150000
180000
216000
GROSS PROFIT
250000
300000
360000
OPERATING EXPENSES
Salary (office & overhead)
50000
55000
60500
Payroll (taxes, etc.)
0
0
0
Outside services
200
220
242

8. Supplies (office & operation)
500
400
300
Repairs & maintenance
500
550
605
Advertising
250
275
302.5
Car, delivery & travel
60000
0
0
Accounting & legal
250
275
302.5
Rent
0
0
0
Telephone
500
550
605
Utilities
1000
1100
1210
Insurance
1000
1100
1210

9. Taxes (real estate, etc.)
0
0
0
Interest
1000
1100
1210
Depreciation
500
500
500
Other expenses
150
165
181.5
TOTAL EXPENSES
115850
61235
67168.5
NET PROFIT BEFORE TAXES
134150
238765
292831.5
Income taxes
9390.5
16713.55
20498.21

10. NET PROFIT AFTER TAX
124760
222051.5
272333.3
Owner draw or dividends
0
0
0
ADJUSTED TO RETAINED
124760
222051.5
272333.3
Bibliography
Entrepreneur Media, Inc. (2015). Are You Financially Equipped
to Run a Food Truck? Retrieved from Entrepreneur.com:
http://www.entrepreneur.com/article/233383
Jones, J. (2015). How to Start a Mobile Food Truck Business.
Retrieved from Small Business Chronicles:
http://smallbusiness.chron.com/start-mobile-food-truck-
business-4419.html
Jordan, L. (2015). Marketing Takeaways from the Food Truck
Trend. Retrieved from DANA:
http://www.danacommunications.com/food-truck-marketing-
trends/
Michael H. Cohen, E. (2015). LegalZoom.com, Inc. Retrieved
from Starting an LLC in Indiana:
https://www.legalzoom.com/articles/indiana-llc-guide
Myrick, R. (2015). Running a Food Truck For Dummies.
Retrieved from http://www.dummies.com/how-to/content/ten-
tips-for-preventing-food-truck-failure.html:

11. http://www.dummies.com/how-to/content/ten-tips-for-
preventing-food-truck-failure.html
Whole Foods Market. (2015). Our Values Our Mission.
Retrieved from Whole Foods Market:
http://www.wholefoodsmarket.com/careers/our-values-and-
mission
Instructions for Business Plan; Rough Draft due October 6th
(10/6/16)
You should submit your Business Plan by email to
[email protected] . The Rough draft will not be graded but will
be returned to you with comments. Total pages: 6-7 pages +
Appendix
a. Executive Summary ¾ page (3 paragraphs)
i. The Executive Summary is a succinct overview of the whole
business plan; a busy executive should be able to make a
decision based on your Summary.
b. Company Description ¾ page
c. Market Analysis 1-1½ page
d. Organization & Management ¾ page
e. Service or Product Line ¾ page
f. Marketing & Sales 1 page
g. Funding Request and Financial Projections ½ page
h. Appendix: The financial projection spreadsheet posted in
ACE Resources and any other supporting information.
2. The SBA site tells you what should go in each section. Each
student will write a business plan describing your group’s
business.
3. You may supplement the SBA information with information
from the Web. You MUST use citations to identify information
you have found on the Web or in printed materials. You must
include at least 3 citations in your paper. These citations
should be inserted with the References tab in Microsoft Word.

12. The Market Analysis section and the Marketing & Sales section
both would benefit from citations to authoritative sources.
4. Insert a Bibliography on the last page, using the References
tab in Word.
5. Writing tips:
a. Use active verbs.
b. You may connect sentences by using the Predicate (last part)
of one sentence to define the Subject (first part) of the next
sentence.
c. Use topic sentences for your paragraphs.
d. Define technical words and concepts unfamiliar to your
audience.
e. Use examples to illustrate your ideas.
f. Make an appointment at the University Writing Lab.