The document discusses creating a unified brand identity for a television company that is three generations old, including designing a letterhead, visiting card, envelope, and packaging for products like TVs. The packaging design aims to clearly communicate handling instructions to prevent damage during shipping.

1. CREATING A FACE FOR A
TELEVISION COMPANY
THREE GENERATIONS OLD.
NAME, IDENTITY BRANDING
& PACKAGING

4. LETTERHEAD
VISITING CARD

5. ENVELOPE

6. 24"
HD
READY
USB MOVIE
PC VGA INPUT
PC INPUT
24"
HD
READY
USB MOVIE
PC VGA INPUT
PC INPUT
xx-xxxxxx-xxxxx
FRONTPLEASEHANDLE
WITHCARE
DONOT
TREADDOWN
DONOT
TUMBLEDOWN
DONOT
HOLDSLANT
FORBIDDEN
LYING
FRAGILE
PLEASE HANDLE
WITH CARE
DO NOT
TREAD DOWN
DO NOT
TUMBLE DOWN
DO NOT
HOLD SLANT
FORBIDDEN
LYING
FRAGILE
Package Design
www.DigitalPicasso.com
PLEASE HANDLE
WITH CARE
DO NOT
TREAD DOWN
DO NOT
TUMBLE DOWN
DO NOT
HOLD SLANT
FORBIDDEN
LYING
FRAGILE
Package Design
www.DigitalPicasso.com
SKU1

7. FRONT
DONOT
TUMBLEDOWN
DONOT
HOLDSLANT
FORBIDDEN
LYING
PLEASEHANDLE
WITHCARE
DONOT
TREADDOWN
FRAGILE
24"
HD
READY
USB MOVIE
PC INPUT
PC VGA INPUT
24"
HD
READY
USB MOVIE
PC INPUT
PC VGA INPUT
PLEASE HANDLE
WITH CARE
DO NOT
TREAD DOWN
DO NOT
TUMBLE DOWN
DO NOT
HOLD SLANT
FORBIDDEN
LYING
FRAGILE
Package Design
www.DigitalPicasso.com
PLEASE HANDLE
WITH CARE
DO NOT
TREAD DOWN
DO NOT
TUMBLE DOWN
DO NOT
HOLD SLANT
FORBIDDEN
LYING
FRAGILE
Package Design
www.DigitalPicasso.com
SKU2

8. THANKYOU!