One unique Ida gives flame to another unique idea, good brand good branding the success is seen all over Pune city. Creative clients get super creative work, happy to be a part of YOLO

1. 360 Degrees
Integrated Media Management Plan
with Social Media Proposal
for

2. The Overview

3. Above the Line - Print
• News paper ads in the metros and where we will launch with
continuous hammering
• Radio ads in prime slots is the metros and cities where we will
launch (Raj Addressing Issues)
• Specific Mag Ads
• Yolo Mag ( Uber fresh and engaging content for the Youth)

4. Above the Line
- Television
• Making of YOLO
• Coverage in TV serials
• Yolo Photo Shoot
• Sponsored By (Yolo)

5. Video Making
• Yolo Main Concept with theme song (Centered around Achievement, freedom, my own space)
• Edits for YouTube
• Yolo Shoot covered into (The Images kitty )
• Covering Mall activities / Road shows

6. Video (Contributed)
• Yolo Youth Issues Videos
• Yolo Achievers Videos

7. Below the Line
• BTL activities line camps and road shows.
• Strategic tie-ups and associations on the offline spear
• Providing FREE Internet WIFI in select Spots

8. Online
• Purchase of web ad banners
• Value base SEO
• Google Ad words
• Strategic tie-ups and associations on the web spear
• YouTube Videos (Achievement oriented)
• Mass Mail on Informing about the engagements

9. Web Site
• Starts with the core concept
• Branches out into Youth Facing and Builder Facing
• Youth Facing also covers parents ambiguity
• We cover the pre booking process online
• Social signals are well implanted
• Completely Responsive
• Completely data crisp / engaging / savvy

10. Social
• Specific target audience mapping Facebook ads.
• Specific Engagements
• Linked in ads and YouTube
• Social media engagement modules

11. Echo Value Creators / Eye Ball Creators /
Creating a Dominos Effect
• RJ Mentions
• Electronic Direct Mailers on the engagements
• Free WIFI (Access to Intranet engagement web site
without log in)
• Free Give-Away through the intranet web site
• Merchandise at throw away prices and good quality
• Flash Mob in the Malls

12. Engagements that can pass seamless through
all the above mentioned Categories
• Yolo – BE BIG (Achievement Awards)
• Claim Your Space (Mall Activity that can go viral instantly)
• Yolo B2C Presentation (Send Videos)
• Free WIFI (Data Collection)
• YOLO Video Making Contest on Achieving and Youth Problems Solving
• YOLO Mag Editor
• YOLO Fashion Designer

13. ThankYou