Logo Rational on the way we plan a logo.

1. Physoligical Reasoning
We celebrate our 28th years of seniority in a market
where it is difficult to survive for a day without
professionalism.
Our new logo stands for just that. Welcome to the
new look of Crown Lifters a symbol of professionalism
and consistent growth for over 2.5 decades.
A promise kept for generations, an intention carried forward by the younger generation; to serve
you with the latest technology and modernised machinery.
A mark of respect, command and faith. – Welcome the new look of Crown Lifters.
Emotional Explanation
Five bars of progressive growth interconnected with each other
providing support & strength to each other in towards the
forward directional arrow means a lot in itself.
The five bars stand for five pillars, five brothers who have
complimented each others in the organic growth of the company.
The inter weaving connecting supportive bars are the younger generation who have supported and
also been catalytic in the overall success.
1 Jajir Apartments, 3A, Turner Road, Bandra (W), Mumbai 50.
Tel :+91 9833960100 | Ext 022 2642 4000 Ext 106
info@digitalpicasso.com | www.digitalpicasso.com

2. Logo Rationale
Increasing right hand tilted bars denotes growth on the profit chart
The bars also denote the arms of a crane as if they are parked in a yard
ready for your service.
The different size of arms of cranes also depicts the range of cranes available bearing lighter to
medium to heavy loads.
The point on the rightmost arm denotes an edge above where we remain competitive, sharp &
ready to cut competition through our professional management and young nature.
The overall pattern also depicts flexibility and movement toward the growth curve building
relationships that are here to stay.
Five bars represent the 28 (25) years of the company existence (actually 5years for each)
The color symbolises youth and energy a never say die spirit that has evolved from the years of
being in the business.
1 Jajir Apartments, 3A, Turner Road, Bandra (W), Mumbai 50.
Tel :+91 9833960100 | Ext 022 2642 4000 Ext 106
info@digitalpicasso.com | www.digitalpicasso.com