This document discusses the shift to a "B2H era" where business is focused on more personal human connections in a hyper-connected world driven by 4 mega trends: global connectivity, virtual reality, big data, and artificial intelligence. It argues that those who can make real human connections in a virtual world will succeed as new skills are required, including social and emotional intelligence, while automated jobs are replaced. The opportunity is to use technology to enhance customer experiences and build trust through knowledge and relationships.