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Make your message hard to ignore!
2
3
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That secret formula is
STORYTELLING
8
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The curse of knowledge
We forgot what it takes to know what we know 21
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INCEPTION
34
People ADOPT a story as soon as they ask
themselves
“So, what happens next?”
35
36
37
38
39
40
HERO
What the
client wants
CONFLICT
Who or what
is opposing
the hero?
OUTCOME
Transformation
towards failure
or success
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Clarity presentation
48
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Hero
ConflictOutcome
53
Hero
Conflict
GuideAction
Outcome
54
HERO
What the
client wants
CONFLICT
Who or what
is opposing
the hero?
GUIDE
A figure
appears who
can help & has
a plan
ACTION
The hero is
challenged to
take action
OUTCOME
Transformation
towards failure
or success
Hero
What does the
hero want?
__________________
__________________
__________________
__________________
__________________
__________________
__________________
__________________
__________________
__________________
__________________
__________________
__________________
Conflict
Villain
___________________
___________________
Internal
___________________
___________________
External
___________________
___________________
Philiosophical
___________________
___________________
Guide
Authority
___________________
___________________
___________________
Proof
___________________
___________________
___________________
Plan
___________________
___________________
___________________
Action
Direct
___________________
___________________
___________________
___________________
___________________
___________________
___________________
Indirect
___________________
___________________
___________________
___________________
___________________
___________________
Outcome
Success obtained
___________________
___________________
___________________
___________________
___________________
___________________
___________________
Failure avoided
___________________
___________________
___________________
___________________
___________________
___________________
___________________
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58

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Clarity presentation

  • 1. Make your message hard to ignore!
  • 2. 2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. 7 That secret formula is STORYTELLING
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. The curse of knowledge We forgot what it takes to know what we know 21
  • 22. 22
  • 23. 23
  • 24. 24
  • 25. 25
  • 26. 26
  • 27. 27
  • 28. 28
  • 29. 29
  • 30. 30
  • 31. 31
  • 32. 32
  • 33. 33
  • 35. People ADOPT a story as soon as they ask themselves “So, what happens next?” 35
  • 36. 36
  • 37. 37
  • 38. 38
  • 39. 39
  • 40. 40 HERO What the client wants CONFLICT Who or what is opposing the hero? OUTCOME Transformation towards failure or success
  • 41. 41
  • 42. 42
  • 43. 43
  • 44. 44
  • 45. 45
  • 46. 46
  • 48. 48
  • 49. 49
  • 50. 50
  • 51. 51
  • 54. 54 HERO What the client wants CONFLICT Who or what is opposing the hero? GUIDE A figure appears who can help & has a plan ACTION The hero is challenged to take action OUTCOME Transformation towards failure or success
  • 55. Hero What does the hero want? __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ Conflict Villain ___________________ ___________________ Internal ___________________ ___________________ External ___________________ ___________________ Philiosophical ___________________ ___________________ Guide Authority ___________________ ___________________ ___________________ Proof ___________________ ___________________ ___________________ Plan ___________________ ___________________ ___________________ Action Direct ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ Indirect ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ Outcome Success obtained ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ Failure avoided ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________
  • 56. 56
  • 57. 57
  • 58. 58