An upcoming talk for Vodafone at the Digital Transformation Summit takig place in Istanbul, Turkey on 14 May. This gives an overview of Future Agenda, highlights some digital related topics from the first programme, shares some of the data aligned insights emergign from the second programme now underway and also suggests some areas where data could have positive impact in the future

1. Vodafone
Digital
Transforma2on
Summit
|
Istanbul
|
14
May
2015
Future
Agenda
2.0
|
The
World
in
2020

2. This
morning
we
will
share
4
perspec2ves
Looking
Ahead
and
Future
Agenda
Digital
Insights
from
2010
for
2020
Digital
Insights
for
the
Future
from
Today
Areas
where
Digital
Transforma2on
is
Needed

3. Looking
Forwards
Organisa2ons
increasingly
want
to
iden2fy
and
understand
both
the
an2cipated
and
unexpected
changes
so
that
they
can
be
beMer
prepared
for
the
future.

4. Future
Agenda
The
Future
Agenda
is
the
world’s
largest
open
foresight
program
that
accesses
mul2ple
views
of
the
next
decade
from
around
the
world
so
all
can
be
beMer
informed
and
s2mulate
innova2on.

5. FA
1.0
Top
Insights
for
2020
From
the
2010
program,
50+
key
insights
on
the
next
decade
were
shared
widely
via
books
and
online
and
have
been
extensively
used
by
many
organisa2ons
around
the
world.
Several
relate
to
the
impact
of
digital.

6. Ubiquitous
Data
Access
By
2020,
we
will
finally
be
connected
everywhere
-­‐
everything
that
can
benefit
from
a
network
connec2on
will
have
one
and
all
will
have
the
poten2al
to
access
more
informa2on.

7. All
DigiAzed
By
2020
all
the
world’s
informa2on
is
digi2zed,
storage
is
nearly
free
and
the
volume
of
data
in
the
world
is
doubling
monthly
–
we
can
all
instantly
access
the
21st
century
archive.

8. Dynamic
Pricing
Real-­‐2me
data
from
pervasive
smart
meters,
intelligent
infrastructures
and
ubiquitous
tracking
services
create
plaXorms
for
the
dynamic
pricing
of
resources,
access
and
travel
to
manage
demand.

9. Owning
Your
Digital
Shadow
Increasing
consumer
awareness
of
the
value
of
their
digital
footprints
drives
the
desire
for
greater
ownership
and
control
of
personal
data
-­‐
balancing
access
with
convenience
and
benefit.

10. PredicAve
AnalyAcs
The
mining
and
(re)combina2on
of
mul2ple
disparate
data
sources
to
model
and
analyze
current
and
historical
facts
enable
more
organisa2ons
to
predict
future
ac2ons
and
beMer
an2cipate
emergent
needs.

11. Cocktail
IdenAAes
The
need
to
differen2ate
between
real
and
virtual
disappears
-­‐
who
you
are
ceases
to
use
a
singular
iden2ty
as
we
concurrently
manage
and
share
mul2ple
iden2ty
porXolios.

12. Future
Agenda
in
Numbers
The
first
Future
Agenda
programme
engaged
many
views
in
25
countries.
Future
Agenda
2.0
is
doubling
the
face-­‐to-­‐face
interac2on,
engaging
directly
with
100,000
consumers
and
raising
online
sharing,
debate
and
discussion.
Future
Agenda
1.0
1
HOST
(Vodafone)
16
TOPICS
25
COUNTRIES
50
WORKSHOPS
1500
ORGANISATIONS
Future
Agenda
2.0
35
HOSTS
20
TOPICS
50
COUNTRIES
100
WORKSHOPS
2500
ORGANISATIONS

13. Knowing
The
Unknown
By
2020
people
and
connected
objects
will
generate
40
trillion
gigabytes
of
data
that
will
have
an
impact
on
daily
life
in
one
way
or
another.
This
data
will
make
known
about
us
things
that
were
previously
unknown
or
unknowable.

14. Linkability
of
Open
Data
No
data
will
be
truly
anonymous:
Current
open
data
prac2ce
assumes
that
technology
will
be
not
be
able
to
relink
it
to
its
source.
This
is
not
the
case
and
so,
by
2025,
we
will
see
different
levels
of
de-­‐iden2fica2on.

15. Global
vs.
Local
Technology
is
by
its
very
nature
global
and
data
does
not
respect
na2onal
boundaries.
Can
na2on
states
con2nue
to
set
the
rules
or
will
tension
in
global
interoperability
drive
us
to
design
for
global
standards
but
with
localised
use?

16. Data
Marketplaces
Data
is
a
currency,
it
has
a
value
and
a
price,
and
therefore
requires
a
market
place.
An
ecosystem
for
trading
data
is
emerging
-­‐
anything
that
is
informa2on
will
be
represented
in
new
data
marketplaces.

17. Value
of
Data
There
is
a
huge
economic
incen2ve
to
generate
and
collect
data
from
whatever
sources
it
becomes
available.
As
more
data
from
more
things
becomes
available,
we
can
expect
to
see
a
data
‘land
grab’
by
organisa2ons.

18. Privacy
is
a
Public
Issue
The
public’s
percep2on
of
the
threats
to
privacy,
personal
freedom
and
autonomy
is
growing.
Privacy
has
already
emerged
beyond
a
niche,
specialist
concern
to
being
a
mainstream
public
issue.

19. Personally
Curated
Data
‘Personally
curated’
sources
of
data
will
have
higher
value
simply
due
to
the
fact
that
they
will
represent
the
actual
wishes
and
desires
of
an
individual,
rather
than
the
presumed
wishes
and
desires
based
on
derived
data.

20. Public
Data
Economically
connected
data
can
play
a
significant
role
that
will
benefit
not
only
private
commerce
but
also
na2onal
economies
and
their
ci2zens.
Analysis
can
provide
the
public
sector
with
a
new
world
of
performance
poten2al.

21. Some
Other
Areas
That
Can
Gain
From
Digital
Transforma2on

22. Self-­‐Organised
Learning
By
removing
adult
restric2ons
on
educa2on
and
providing
children
with
Internet
access
and
on-­‐line
support
and
encouragement,
children
are
able
to
self-­‐organise
and
learn.

23. Inequality
On
The
Agenda
Inequality
has
become
a
concern
not
just
for
developing
countries
but
also
for
those
in
the
West:
The
majority
believe
the
most
pressing
problem
is
inequality
of
wealth
as
well
as
unequal
access
to
health
and
digital
connec2vity.

24. Reducing
Food
Waste
Postharvest
losses
of
plant
foods
can
be
substan2al
in
developing
countries
and
amount
to
30-­‐50%
of
produc2on.
In
developed
countries
we
throw
away
a
similar
propor2on.
The
combined
loss
would
feed
about
3
billion
people.

25. FloaAng
CiAes?
Climate
change
poses
a
worrying
challenge
for
ci2es.
50%
of
ci2es
are
dealing
with
its
effects,
and
nearly
all
are
at
risk.
Over
90%
of
all
urban
areas
are
coastal,
pukng
most
major
ci2es
on
the
planet
at
risk
of
flooding.

26. Future
Agenda
84
Brook
Street
London
W1K
5EH
+44
203
0088
141
futureagenda.org
The
world’s
leading
open
foresight
program
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do
you
think?
Join
In
|
Add
your
views
into
the
mix
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