3 Digital Megatrends in the Public Sector

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Which megatrends are important to understand when digitizing the public sector? Here are 3 trends as presented on the Digitize Denmark conference on April 7th. 2011.

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3 Digital Megatrends in the Public Sector

  1. 1. 3 digitale megatrendsTekbazar, Digitaliser - 7. april 2011
  2. 2. Christian Schwarz Lausten christian@seismonaut.com twitter: @unwiredchris Www siden 1994 Formidlingschef Medstifter og partner
  3. 3. 12 MEDARBEJDERE I ÅRHUS OG KØBENHAVN
  4. 4. VI UDVIKLER DIGITALE STRATEGIEROG KOMPETENCER MEDUDGANGSPUNKT I SOCIALE MEDIER
  5. 5. 1Data &informations-visualisering
  6. 6. Web 1.0 = “go search, get data”Web 2.0 = “real identities” and “real relationships”Web 3.0 = “real identities generating massive amounts of data.” Reid Hoffman, LinkedIn
  7. 7. “Credit card companies can predictwith 98% accuracy, two years inadvance, when a couple is going todivorce, based on spending patternsalone.” Marissa Mayer, Google
  8. 8. “Increasingly, the web is the world –everything and everyone in the worldcasts an ‘information shadow’, an auraof data, which when captured andprocessed intelligently, offersextraordinary opportunity andmindbending implications.” Tim O’Reilly
  9. 9. “Theres one simple reason whyvisualization is becoming soimportant, and thats our desire tounderstand whats happening in theworld at a time when its becomingharder and harder to do so.”International Herald Tribune
  10. 10. WhatWePayFor.com
  11. 11. 2 Involvering, deltagelse & engagement
  12. 12. “Build an architecture of participation.”“The service automaticallygets better the morepeople use it.” “With enough eyeballs, all bugs are shallow.”
  13. 13. • 170.000 dokumenter gennemset på 80 timer• Deltagelsesprocent på 56%• 25.000 registrerede brugere
  14. 14. “90% af vores kunder ønsker blot at købe voresprodukter, mens 10% gerne vil bygge deres egne tingonline. 1% har evnerne til at lave noget, der er sågodt, at andre vil betale for det.Måske er 1% højt sat, så lad os sige 0,1 eller endda0,01%, men med en kundebase på 3,2 mio. er detstadig mere end 3000 mennesker.For øjeblikket har vi 150 designere ansat hos LEGO.” - Paal Smith‐Meyers, Creative Director, LEGO
  15. 15. “Vi skal lære af de store websucceser - Facebook,Wikipedia og sikre, at vi får inddraget brugernelangt mere i vores løsninger. Vi har lært, at detskal være nemt og sjovt at bidrage, og at mangebrugeres beskedne forbedringer af indholdetgiver stor værdi.”- Christian Lanng, ex-kontorchef, IT- og Telestyrelsen
  16. 16. MOTIVATIONS-FAKTORERfor aktiv deltagelse onlineYDRE INDREAnerkendelse NysgerrighedMagt UdfordringBelønning AltruismeSamarbejde Glæden ved at dele
  17. 17. “Gamification is the use of game playmechanics for non-game applications in orderto encourage people to adopt the applications.Gamification works by making technologymore engaging, and by encouraging desiredbehaviors, taking advantage of humanspsychological predisposition to engage ingaming.”Wikipedia
  18. 18. 3 Digital dannelse
  19. 19. 10% teknologi 90% mindset
  20. 20. Unge konsumerer 44 timersmedieindhold i døgnet.(Institut for fremtidsforskning 2009)
  21. 21. En generation, der multitasker,bruger nettet, ser tv og spiller spil25% af deres samlede fritid.
  22. 22. 64% skaberindhold,de deler med andre.(Pew Internet Research, 2007)
  23. 23. Mød 9-årige Simon - en digital indfødt
  24. 24. 31% bruger mere end 2timer om dagen på atpleje deres socialenetværk online.(Medierådet, 2008)
  25. 25. NYE DIGITALE KOMPETENCER
  26. 26. “The Internet has morphedwhat we used to think of as afancy calculator into a fancytelephone with email, chatgroups, IM, and blogs. It turnsout that we don’t usecomputers to enhance ourmath skills - we use them toexpand our people skills.”—Will Wright, Spildesigner ogopfinderen af Sim City
  27. 27. 1986 = 75% 1997 = 20%“We are dependent onrelationships with othersto deal with knowledgeexplosion and increasingcomplexity.”- John I. Todor
  28. 28. 3 digitale trends1. Data -og informationsvisualisering2. Involvering, deltagelse og engagement3. Digital dannelse

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