3. Introducing: Baby Life Seat
• The only infant safety seat that can be approved for use
in boats, airplanes, and cars
• Satisfies International Maritime Organization SOLAS1
standards for global use on the ocean*
• In the case of a water emergency the seat is designed
to keep the child’s head above water at all times
*Type 1, designed for off-shore use with infants under 30 lbs.
// Type II, designed for use on inland waterways with
infants under 22 lbs.
3
4. Unique Characteristics
•Only infant seat that will be •Protects against Hypothermia
government certified for use
in all travel environments •Will not crack, deteriorate, or
loose color with age
•Flotation seat insert
•Handle assists in easy
•Locator beacon retrieval from water
•Optional GPS locator •Bright colors to assist in
visual location of the Baby
•Highly reflective materials Life Seat at all times
•UV resistant, flexible plastic •Protects against whiplash in
materials automobiles
•Handle creates a roll bar
effect
4
5. Target Markets: Universal Travel
Applications
• Marine- Only USCG approved infant safety
device/PFD required under existing law
• Airline - Only cushioned, locator- enabled
government certified flotation safety
device/PFD for infants
• Automotive - Only infant car seat that is highly
cushioned and government certified for marine
and airline use with locator capabilities
5
6. The Marine Industry
•Existing law requires all marine craft carry one government-
approved PFD for each person on board, including infants
under 30 lbs. (Federal Regulation 33CFR175.15 ) 2
•Current USCG policy: Since there is no infant flotation device
“The USCG does not recommend taking an infant under 18 lbs.
onboard a recreational boat as current safety devices are not
adequate.”3
Baby Life Seat will have USCG Certification
It will meet all existing legal requirements for mandatory
infant personal flotation devices
6
7. The Marine Industry
Over 75 million people, or 32.4% of the U.S.
population, were involved in leisure boating in the U.S
in 20104
Approximately 13 million Baby Life Seats will be
required the year it is introduced for registered boaters
compliance
In 2001 the Cruise Line International Association
reported that over 700,000 children sailed on cruise
ships 5
7
8. The Airline Industry
• 6 million infants under 16 months of age
enplane per year6
- Existing FAA regulations require “…life
preservers in accordance with
121.339(a)(1) 7 or with an approved
flotation means for each occupant.” 8
– Currently, there is no government
certified protection for infants in the
case of a water emergency9
8
9. The Airline Industry
• In 2007 there were approximately 8,044
air carriers in the U.S.10
• In 2005, a Pentagon report for the airline
industry averaged infant enplanements at
1% of all passenger enplanements11
• 34,255 Baby Life Seats would be required
to meet this need (@ 5 per aircraft)
9
10. The Automotive Industry
• Personal Automobiles
– In 2008, approximately 238, 000 cars were registered*12
– In 2008, over 13.2 million new cars and trucks were sold in
the US13
• Commercial Vehicles
– In 2005, over 237 million private and commercially owned
motor vehicles were registered14
• Transit
– In 2007, over 25 million passengers traveled via Amtrak15
– *not including trucks and busses
10
11. Corporate Strategy
• Fill the market opportunity that already
exists:
– Meet existing law requirements that all
marine craft carry one government-
approved PFD for each person on board,
including infants under 30 lbs.
– Meet existing FAA requirements that all
air carriers provide an approved flotation
means for each person on board,
including infants.
• Develop additional safety engineered and
peripheral products to expand the brand.
11
12. Implementation
• Develop the tested prototype into a finished
product
• Obtain USCG approval
• Establish manufacturing licensing agreements
• Establish a sales network using existing infant
and baby product retailers, boat and boat supply
retailers, camping outfitters, and other channels
• Establish relationships with U.S. airlines, cruise
lines, boat, and automobile manufacturers
12
13. Competitive Advantages
• Required by law in marine and airline
use
• No existing competitors
• Hold all patents and patents pending
• Only infant transportation product that
is government certified
• Opportunities for licensing, partnering,
and branding
• Global marketing opportunity in all
travel environments
13
14. Management Team
• Thomas V. Giacoponello – President
of Baby Life Seat, Inc. and patent
owner
• John Ball –Manufacturing Consultant
• Lorrie Walker –Child Safety
Consultant
• William H. Sawyer –Corporate
Strategy Consultant
14
16. Financial Projections *The budget for Baby Life Seat, Inc, in its start up and early production phases remains fluid and truly approximate.
This fact sheet contains forward-looking statements concerning the company’s business. Such forward-looking information involves important risks and uncertainties that could
significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed on behalf of the company.
All #’s in Pre-Prod. Pre-Prod.
Pre-Prod. Prod. Year
Pre-Prod. Prod.
Prod. Year Prod.
Prod. Year 5
millions Year 1 Year 2 3 4
Sales $0 $0 $7.500 $37.665 $60.750
Cost of $0 $.240 $1.217 $25.147 $40.560
Goods
Gross Profits $0 $0 $0.606 $12.518 $20.190
Final Engrg. $0.60 $0.90 $0 $0 $0
& Testing
Sales & $0 $0 $2.872 $3.796 $6.300
Mktg.
General & $0 $0.10 $1.680 $2.346 $3.168
Admin. *The budget for Baby Life Seat, Inc. in its start up and early production phases remains fluid and truly
approximate. This fact sheet contains forward-looking statements concerning the Company’s business. Such
forward-looking information involves important risks and uncertainties that could significantly affect anticipated
results in the future and, accordingly, such results may differ from those expressed on behalf of the Company.
EBITDA $0 $0 ($3.946) $6.376 $10.722 16
18. PowerPoint Footnotes
1. SOLAS is the term used by the IMO, International Convention for the Safety of Life at
Sea
://www.imo.org/about/conventions/listofconventions/pages/international-convention-for-the-safe
2. Indiana Natural Resources Commission. Coast guard regulations.
http://www.in.gov/nrc/2419.htm#10
3.United States Coast Guard. United States Department of Homeland Security. PFD
Selection Use, Wear, and Care
http://www.uscg.mil/hq/cg5/cg5214/pfdselection.asp#faq
4. National Marine Manufacturers Association, “2010 Recreational Boating Statistical
Abstract”, June 9, 2011
http://nmma.net/assets/cabinets/Cabinet445/2010_abstract_preview.pdf
5. The Journal News. “Kids Cruising Like Never Before.” June 9, 2002. Available on
request.
18
19. Footnotes Continued
• 6. Caring for Precious Cargo, Part II: Behavioral Techniques for Emergency Aircraft
• Evacuations With Infants Through the Type III Overwing Exit Authors: Cynthia
L. Corbett; FEDERAL AVIATION ADMINISTRATION OKLAHOMA CITY OK
CIVIL AEROMEDICAL INST, FAA March 2005.
http://www.stormingmedia.us/75/7500/A750064.html
7.Code of Federal Regulations- Title 14: Aeronautics and Space. “Emergency
equipment for extended over-water operations.” http://cfr.vlex.com/vid/121-339-
equipment-extended-over-water-19561517
• 8. Code of Federal Regulations- Title 14: Aeronautics and Space. “Emergency
flotation means.” http://cfr.vlex.com/vid/121-340-emergency-flotation-means-
19561519#1xzz1ptdmmkzz
9. Federal Aviation Administration , “Child Safety on Airplanes” April 5, 2011 July
16, 2011 http://www.faa.gov/passengers/fly_children/crs/
• 10. Table 1068. U.S. Aircraft, Vehicles, and Other Conveyances: 1980 to 2008.
http://www.census.gov/compendia/statab/2011/tables/11s1068.pdf
19
20. …Continued
11. Caring for Precious Cargo, Part II: Behavioral Techniques for Emergency Aircraft
Evacuations With Infants Through the Type III Overwing Exit Authors: Cynthia L.
Corbett; FEDERAL AVIATION ADMINISTRATION OKLAHOMA CITY OK
CIVIL AEROMEDICAL INST, FAA, March 2005.
http://www.stormingmedia.us/75/7500/A750064.html
12. Table 1068. U.S. Aircraft, Vehicle, and Other Conveyances: 1980 to 2008. Passenger car
2008 plus van, pick-up, SUV 2008.
http://www.census.gov/compendia/statab/2011/tables/11s1068.pdf
13. NY TIMES: January 6, 2009 - By BILL VLASIC and NICK BUNKLEY – Business,
“Automakers Fear a New Normal of Low Sales.”
http://www.nytimes.com/2009/01/06/business/06auto.html?scp=1&sq=Automakers
%20Fear%20a%20New%20Normal%20of%20Low%20Sales&st=cse
14. U.S. Department of Transportation, Federal Highway Administration: Table MV-1. State
Motor-Vehicle Registrations-2005 1/
http://www.fhwa.dot.gov/policy/ohim/hs05/pdf/mv1.pdf
15. NY TIMES: June 21, 2008 - By MATTHEW L. WALD – Business, “Travelers Shift to
Rail as Cost of Fuel Rises.”
http://www.nytimes.com/2008/06/21/business/21amtrak.html?scp=1&sq=Travelers
%20shift%20to%20rail%20as%20cost%2
20
