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Strategy consulting a perspective
1.
Perspectives On Strategy Anand Kumar Padmanaban The word ‘strategy’ means ‘the art of the general’ (from the Greek Strategos )
2.
Who Am I ? Degrees in engineering and management, an alum of Guindy College Of Engg., IIMC and UToledo 23+ Years experience – primarily in life sciences and technology Arbor Management ConsulPng, GD Searle, Pharmacia Upjohn, Pfizer, ProPva, Monsanto Started social entrepreneurship firm building an employability eco-system in 2007, scaled the model and exited in 2010, Built and sold a health assist device Business advisory consulPng journey started – HealthSo[, MingleBox, Acclerys, Fortune 50, Fortune 100, PowerOne, Tyco and a host of startups and growth stage ventures Angel Investor/LP for a VC fund and NGO journey started – PET Trust, WasteImpact, Startup Network with IIMB, IISc. Run social hackathons with IISc and IIT Mumbai and mentor startups (Everwise, Innoberator), exploring healthcare stuff
3.
Strategy Woes Fewer than 15 percent of organiza3ons around the world report that they are successful at strategy implementa3on. The majority of strategies fail in the strategy implementa3on phase. Many organiza3ons have a fundamental disconnect between the formula3on of their strategy and the implementa3on of that strategy into useful ac3on. Source : journal of management and organizaPon, March 2017
4.
Key Success Factors source : strategic insights
5.
Typical Scope Of Work A CAPABLE JACK OF ALL TRADES
6.
Diagnosis Guiding Policy AcPon The Typical Strategy Puzzle Doctor informing paPent of disease TherapeuPc treatment process PrescripPon
7.
Strategy Consulting =~ Structured Problem Solving Define the problem Determi ne the key issues Develop hypothe ses Perform analysis Review Commu nicate Strategy FormulaPon Business Canvas / Model OrganizaPonal Model OperaPonal Model
8.
Some Personal Experiences
9.
Value Selling : Healthcare services u Healthcare services company providing low end medical services to customers in US / AUS u Hit a glass ceiling in terms of growth and profitability u Founder was unsure of next steps and contemplaPng increasing sales numbers or increasing profit margin u Founder extremely agached to setup and willingness to change was a challenge u Problem statement : Explore opPons to merge / regroup or outright sale u State : profitable with extremely good customers and glowing references
10.
What was done • Explored mergers with other complementary skills companies, unsuccessful in driving merger due to tentaPveness from founder • Explored outright sale, founder not happy with valuaPon presented •
Developed a 1 year plan around various key drivers to help the organizaPon move forward – retooled the team, provided ESOP’s, revisited customers and experiences, explored market landscape • Developed a transiPon plan from a pure services to a produPsed service plahorm due to idenPfied possible changes in the industry • Built a product pipeline which leveraged the capabiliPes but also enabled the organizaPon to upsell to their customers
11.
Outcomes • Helped grow valuaPon to 4x over 3 years. • Facilitated a sale of the company to a UK firm in the same space
12.
Exit Plans : Education Space One of the Top online educaPon services company in India Problem statement : differenPate and explore opportuniPes to increase valuaPon as investor senPment was waning and pricing pressure due to increased compePPon Status Then : profitable enPty, fragmented market and players all fighPng for mind share of customer and economic decision maker
13.
Revisit the problem statement and idenPfy if there were any challenges internally Perform a SWOT analysis of the industry and marketplace IdenPfied a hypothesis and presented a path forward with a go/nogo in 4 months Developed a POC ecosystem concept which integrated 2 of the key stakeholders (job seekers and job provider network) The Gist
14.
Built up an employability eco-system model with 3 pivot points - educaPonal insPtutes , students and job providers Ecosystem was built from 2 aspects - career seekers and career providers Enlisted over 100 educaPonal insPtuPons , enlisted Pmes jobs and naukri as the back end Built a video resume capability, assessment test engine, academic achievement management portal What was done
15.
so[ launch and engagement was iniPated company saw renewed interest from investors founders sold to a middle east group and exited Outcome
16.
Exploration : Strategic Go To Market - India Fortune 500 company in the discovery science space with a small support team in India Problem Statement : Explore the india market in terms of launching its enterprise life sciences soluPon Status : ambivalent, were not happy selling soluPons through a distributor model, wanted to explore large accounts in India but not sure how to proceed
17.
Forces at work framework analysis Study customers, distributors, compePtors, subsPtute products, decision makers Evolve a hypothesis Develop a 90 day plan and dipsPck test model IdenPfy key innovators and decision makers in the market Conduct market research on product features, pricing and localisaPon Assimilate feedback from market RecommendaPon to ExecuPve leadership team in US Do NOT waste Pme entering India at this price point with these features or expanding you team here as market is sPll not there Evolve to a subscripPon model with minimal features and sell for value pricing What was done & outcome
18.
Struggling Business : Business Revamp A promising venture perennially in startup mode Problem statement : need to fix things inside the company was the dictum issued by the investors who were in the US Status : Product pipeline was sPll WIP for the last 2 years, key staff were moving out on a regular basis, irregulariPes in business operaPons were rouPne and common
19.
Interviews with investors and key stakeholders (Chairman, CEO, MD) on their perspecPve of where things stood Define a 90 day plan on the approach to address key issues - product readiness, organisaPonal fitness, market readiness Built up an organisaPonal model based on product and not funcPon (reduced infighPng) and focused everyone on the product Worked up a plan for product readiness and compliance , reviewed it every week with key team Developed a BD plan for exploring channel partners for POC What was done
20.
Built up the organisaPon block by block - introduced rewards and recogniPon programs, learning and development programs, referral hiring models, developed HR policies and other compliance policies Pursued BIS cerPficaPon (ISI mark) for the products a[er doing a feasibility test using DA tesPng. Built a channel partners in North and South India where POC’s could be performed without regulatory compliance approvals Got the company on track with quarterly goals and bonus programs What was done
21.
Third round funding obtained Built the valuaPon of the company upto 14 crores Currently in the process of being sold to a Indian subsidiary of a large auto major Outcome
22.
Some Key Lessons Learnt Problems are everywhere and somePmes idenPfying the right problem is by itself a challenge Strategy is about looking at a cluger of issues, idenPfying the 1 or 2 issues which may have a significant impact, focusing on them and work towards resolving them in a planned manner Typically follows this model - idenPfy facts and disPnguish causes from symptoms , structure the findings, evolve a hypothesis on what could be the key issues, develop a plan and implement them Remember Pareto’s principle - 80/20 rule
23.
Extrapolating to the Sundry What am I doing to solve the problem ? Is what I am doing solving the problem at hand ? Is it the most important thing I could be doing ? Am I moving the problem resoluPon forward or backward ?
24.
Tools and frameworks • SWOT Framework (Strengths, weaknesses, opportuniPes and threats) • Scenario thinking (walking the baglefield before the bagle) usually used for future think •
The BSC – financial, customers, internal processes and innovaPon and learning • 7 S model ( strategy, structure, systems, shared values, skills, staff and style) • The Service Profit chain (linking people in the organizaPon with profit by focusing on key people drivers ) • BCG, Pareto, Ansoff etc. etc.
25.
Learning to Balance the Paradoxes ImaginaPon & passion vs. analysis & reason Many possibiliPes vs. few opportuniPes The future vs. the present Dreams vs pracPcal reality Process (how we plan) vs. content (what we plan) Growth engines vs. gap-closing iniPaPves Long term vs. short term CreaPng condiPons vs. grasping opportuniPes Thinking vs. doing Holism (big picture) vs. focus (making choices)
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What does strategic think do in a career ? Business structure elements: compePPve market posiPoning, distribuPon channels, customer contact points; OrganisaPon elements: organisaPon charts, strategy development process, people policies and pracPces, informaPon architecture, culture and values; Interpersonal structures: roles and responsibiliPes, interpersonal relaPons; Individual structures: the way I think, my interpretaPon of my role and responsibiliPes, my values and beliefs.
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Pointers As You Tackle A Project Being skep3cal of everything is a good thing, ques3oning is good Most 3mes, the problem is not always the problem Never make the facts fit the solu3on Always make sure the solu3ons fits the customer internally and externally Some3mes, taking a step back allows the solu3on to come to you Some problems you cannot solve, solve them anyway Don’t boil the ocean and work using the boundary of constraints all the 3me Many factors affect/ effect the business, find out the most relevant ones Pluck the low hanging fruit all the 3me, it shows progress Hit singles are always beQer than an album Be careful what is promised, always under promise and over deliver Don’t mistake the forest for the trees Don’t bite off more than you can chew
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Balance Deliberate and Emerging Issues Allocate Resources wisely Know what drives disrup3ve innova3on (experience + cause and effect) Weigh short term Vs. long term payouts Know the difference between good capital and bad capital Watch out – Don’t sequence investments Marginal Thinking is not good , all the 3me Figure out exactly what your customer wants Test assump3ons before taking ac3on Never outsource the future Commit 100% Vs. 98% percent all the 3me Likeness, commitment and metrics Test theories by looking for anomalies Pointers As You Move In Your Career
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Thank You Any QuesPons Or Need Any Help , contact me @ anand@elado.co.in
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