This is a primer for startups on when and how they should explore pivoting their business model

1. A Case Of Pivots
Anand K Padmanaban
Partner - ELADO Strategy | i-calQ India | HR.com India

2. Big concept
Pivot is a structured course correction designed to test a new
fundamental hypothesis about the product, business model, and
engine of growth. Typically performed once you do a BUILD-
MEASURE LEARN
2

3. Coffee Beans + Express Makers to coffee houses (vision)
Weaving loom machines to compact car (consumer
demand)
Burbn(gaming + photo) to instagram (studying consumer actions)
Vacuum cleaners, rice, taxis etc to
Consumer electronics(need for revenue)
Odeo (podcasting site) to
Twitter (itunes added podcasting, to stay
Relevant evolved to group SMS model)

4. Idea Validation Workflow

5. ● Your target customers are not
praising nor buying your product
rapidly enough
● Market dynamics are changing
with new disruptors at play
● Investors are not buying your
product or company
● Your product is too broad or too
limited
Reis ViewBroad Pivot Signs

6. ● Customer segments
● Customer relationships
● Value Proposition
● Channels
● Key Resources / Partners
● Key Activities
● Costs
● Revenue Streams
6
Explore Pivoting Using Any Of The
Components of the Business Canvas

7. 7
Thanks!Any questions?
You can find me at @anandkpadmanaban on linkedin &
anand@elado.co.in