AYN Brand : T3 Workshop - Social Media & Web 2.0 Primer

T3 @ HAA : Web 2.0 & Social Media Primer Presented by: Grace Rodriguez, AYN Brand wordle.net

[object Object],[object Object],[object Object],[object Object],[object Object],T3 Workshop Series @ Houston Arts Alliance Web 2.0 & Social Media Primer “ The Basics: What? Who? Why? How?”

WHAT ARE WEB 2.0 & SOCIAL MEDIA? Tag Cloud: Luca Cremonini/Markus Angermeier

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 1.0 was Commerce. Web 2.0 is People. - Ross Mayfield What is Web 2.0?

What is Social Media? According to Wikipedia: Social media is the use of electronic and Internet tools to share and discuss information and experiences with other people. Social media tools include: networking sites, blogs, microblogs, vlogs, podcasts, forums, wikis, picture/ video/music sharing sites, instant messaging applications, and RSS feeds.

What is the difference? “ Web 2.0” represents the next generation of Internet companies and technology; “ Social Media” refers to the use of those tools to communicate with other people. Web 2.0 : Social Media :: TV/Cable : Broadcasts

POPULAR Web 2.0 Tools/SITES: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

POPULAR WEB 2.0 TOOLS/SITES: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHO IS USING WEB 2.0? wordle.net

Who is using it? Nearly half of all online consumers participate in at least one Web 2.0 activity.

The Numbers: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0:07:51 1,655 Yahoo! 360° 1:00:10 1,749 MyYearbook 0:02:15 1,887 Buzznet.com 0:16:38 1,900 Meetup.com 0:23:34 2,025 hi5 0:20:33 2,176 Bebo 0:06:57 2,271 Ning 0:03:46 2,622 Last.fm 0:35:58 2,818 AOL Community 0:33:27 2,867 Tagged.com 0:12:03 3,558 Imeem 0:04:09 3,662 Flixster 0:32:47 4,347 Club Penguin 0:01:53 5,539 AOL Hometown 0:04:43 7,481 Reunion.com 0:06:13 8,546 Windows Live Spaces 0:12:52 9,566 LinkedIn 0:08:30 15,451 Classmates Online 1:21:14 29,226 Facebook 2:19:38 59,482 Myspace.com Time/Person Users (000) Top 20 Social Sites, 06/08

ALL IN: Multigenerational Use Source: Rapleaf ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

XYZ: Youth DOMINATES ONLINE Base: US online consumers Source: NACTAS Q4 2006 North American Devices & Access Online Survey, Forrester NACTAS Q4 2006 Youth Media & Marketing And Finance Online Survey Percent of each generation in each Social Technographics® category

The RenGen *Source: “Decoding Generational Differences” by W. Stanton Smith, Principal, Next Generation Initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Barack Obama $32 million raised from 275,000 people who gave $100 or less

The Long Tail 20% The New Way (with a bigger, longer tail) The Old Way (Pareto Principle, or 80/20 rule) Control When Web 2.0 is applied… Source: http://en.wikipedia.org/wiki/The_Long_Tail

Change is Here! 20% Source: http://en.wikipedia.org/wiki/The_Long_Tail High $ value donors, Smaller distribution Low $ value donors, Larger distribution Control Web 2.0 significantly increases total value contributed/received by aggregating the “long tail” of smaller value donors.

WHY SHOULD I USE IT? wordle.net

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Future is Social

Join the Conversation Web 1.0 Web 2.0 Audience Audience YOU YOU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Be Seen: Establish a Web Presence

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be Heard: Advocate & Promote

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be Advised: Listen & Learn

[object Object],[object Object],[object Object],[object Object],[object Object],Be a Friend: Build Relationships

[object Object],[object Object],[object Object],[object Object],[object Object],Be a Hub: Build Community

HOW DO I GET STARTED? wordle.net

FIRST: Is 2.0 REALLY Right for You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Know Your Destination ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Develop a Strategy: Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Develop a Strategy: Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Remember: It’s Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Now, Just Do It! ,[object Object],[object Object],[object Object],[object Object]

Now, Just Do It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Now, Just Do It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Now, Just Do It! ,[object Object],[object Object],[object Object],[object Object],[object Object]

THANK YOU! Grace Rodriguez President, AYN Brand grace@aynbrand.com | 713.568.6835 twitter: gracerodriguez | facebook: gracejrodriguez

AYN Brand : T3 Workshop - Social Media & Web 2.0 Primer

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AYN Brand : T3 Workshop - Social Media & Web 2.0 Primer