AYN Brand : Branding 2.0 Workshop

BRANDING 2.0 Presented by: Grace Rodriguez, AYN Brand

[object Object],[object Object],[object Object],[object Object],[object Object],BRANDING 2.0

WHAT ARE WEB 2.0 & SOCIAL MEDIA? Tag Cloud: Luca Cremonini/Markus Angermeier

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 1.0 was Commerce. Web 2.0 is People. - Ross Mayfield, CEO if Socialtext WHAT IS WEB 2.0?

WHAT IS SOCIAL MEDIA? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHAT IS THE DIFFERENCE? “ Web 2.0” represents the next generation of Internet companies and technology. “ Social Media” refers to the use of those tools to communicate with other people. Web 2.0 : Social Media :: TV/Cable : Broadcasts

BRANDING 2.0 “ Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions.” Branding is developing in identity and culture around your brand that inspires, moves, and motivates people. Branding 2.0 is achieving this in the virtual universe, reaching people everywhere, all the time.

[object Object],[object Object],SELLING YOURSELF IS NOT SELLING OUT

YOU ARE YOUR PRODUCT Treating our personalities as products reflects an increasingly competitive society in which the best way to stand out is to develop an engaging - and easily defined - image. - Jennine Lee-St.John, TIME

[object Object],[object Object],BRAND YOU

PROSTITUTION STARTS WITH P.R. The best way to sell yourself to others is first to sell the others to yourself. - Napoleon Hill

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GOOD P.R. = GOOD RELATIONSHIPS

BE SEEN: DEVELOP WEB PRESENCE ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],BE HEARD: ADVOCATE & PROMOTE

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BE A RESOURCE: SHARE!

DEVELOP YOUR STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],IT’S A WHOLE NICHE WORLD

80/20 VS. 2.0 20% The New Way (with a bigger, longer tail) The Old Way (Pareto Principle, or 80/20 rule) Control When Web 2.0 is applied… Source: http://en.wikipedia.org/wiki/The_Long_Tail

EVERY ONE COUNTS 20% Source: http://en.wikipedia.org/wiki/The_Long_Tail High $ value donors, Smaller distribution Low $ value donors, Larger distribution Control Web 2.0 significantly increases total value contributed/received by aggregating the “long tail” of smaller value donors.

THE RENGEN *Source: “Decoding Generational Differences” by W. Stanton Smith, Principal, Next Generation Initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE NUMBERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0:07:51 1,655 Yahoo! 360° 1:00:10 1,749 MyYearbook 0:02:15 1,887 Buzznet.com 0:16:38 1,900 Meetup.com 0:23:34 2,025 hi5 0:20:33 2,176 Bebo 0:06:57 2,271 Ning 0:03:46 2,622 Last.fm 0:35:58 2,818 AOL Community 0:33:27 2,867 Tagged.com 0:12:03 3,558 Imeem 0:04:09 3,662 Flixster 0:32:47 4,347 Club Penguin 0:01:53 5,539 AOL Hometown 0:04:43 7,481 Reunion.com 0:06:13 8,546 Windows Live Spaces 0:12:52 9,566 LinkedIn 0:08:30 15,451 Classmates Online 1:21:14 29,226 Facebook 2:19:38 59,482 Myspace.com Time/Person Users (000) Top 20 Social Sites, 06/08

MULTI-GENERATIONAL USE Base: US online consumers Source: NACTAS Q4 2006 North American Devices & Access Online Survey, Forrester NACTAS Q4 2006 Youth Media & Marketing And Finance Online Survey Percent of each generation in each Social Technographics® category

TARGET YOUR OUTREACH Source: Rapleaf ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TARGET YOUR AUDIENCE

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GET TO KNOW YOUR AUDIENCE

NOW SEARCH … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MYSPACE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LINKEDIN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TWITTER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

YOUTUBE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FLICKR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THANK YOU! Grace Rodriguez President, AYN Brand grace@aynbrand.com | 713.568.6835 twitter: gracerodriguez | facebook: grace j rodriguez

AYN Brand : Branding 2.0 Workshop

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