How structured data helps in Coronavirus situation. Search engines have a challenge understanding urgent information and making them findable. Schema/SpecialAnnouncement type for shelter-in place, quarantine guidelines, closures, disease prevention info, disease spread statistics.. SpecialAnnouncement markup generator : https://www.aymen-loukil.com/seo-tools/schema-json-ld-generator/special-announcement

1. Structured data for the
current situation
Aymen Loukil
@LoukilAymen #webZurich

2. #seocamp @LoukilAymen 2
Aymen Loukil
International SEO Consultant
#SEO #webperf #semanticweb
https://www.aymen-loukil.com
@LoukilAymen

3. #webzurich @LoukilAymen
> 1 billion pages [en]

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Content creation surge
Evolution of COVID-19 related contents
source : Ahrefs.com

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Volume leads to noise

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Misleading and fake news

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Search engines have a challenge
understanding urgent COVID-19
information and making it findable.

8. #webzurich @LoukilAymen
Need for structuring..
stealthbits.com

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New Schema type : SpecialAnnouncement
https://bit.ly/schemaType

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SpecialAnnouncement main properties
https://bit.ly/schemaType

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Search engines use case - Google

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Search engines use case - Bing
https://www.bing.com/covid/

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- Shelter-in-place directive
- Quarantine guidelines
- Testing centers
- Travel bans and guidelines
- Public transport closures
- Disease spread statistics
- Event transitioning from offline to online
- Government benefits info (unemployment support, paid leave)
- Closure notice
SpecialAnnouncement types

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Gov related websites
- Government, county official website
- National health agency
- School, hospital, testing center, Police
https://www.flaticon.com/

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Other eligible websites
- Any eligible business (COVID-19 announcement)
- Travel agency
- Health provider, pharmacy
https://www.flaticon.com/

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Any web site.

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How to implement it
1- Generate the JSON-LD markup
2- Validate it
3- Publish it

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Take a look at the examples
https://bit.ly/Google-documentation

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SpecialAnnouncement JSON-LD generator
https://bit.ly/schema-tool

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Rich Results Google Tool
https://bit.ly/validate-it

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Documentations
Schema.org specifications
https://bit.ly/schemaType
Bing documentation
https://bit.ly/bingDoc
Google documentation
https://bit.ly/Google-documentation

22. Thank you!
@LoukilAymen
https://www.aymen-loukil.com
#webzurich