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La musique via Internet et les réseaux mobiles

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Native web vs industry musical : comment fonctionne la musique et les droits d'auteur sur Internet et les réseaux mobiles.

Les sonneries iphones gratuites et la gestion des droits d'auteur.

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La musique via Internet et les réseaux mobiles

  1. 1. Native vs Web vs Hybrid Mobile Development Choices Jason Grigsby @grigs on Twitter • jason@cloudfour.com cloudfour.com • userfirstweb.com mobileportand.com
  2. 2. Early 2008
  3. 3. “It’s about usage. Not units” • Number of queries on Google search from iPhones surpassed those from Symbian-based phones in the days after Christmas. Nokia’s Symbian-based phones are 40% of the market worldwide. • German iPhone users consume 30 times more data. • 95% of iPhone customers regularly surf the Internet. Data services revenue increased from $2.7 billion in 2005 to $6.9 billion in 2007. • Google sees 50 times the number of searches using the iPhone than any other mobile device. They were so surprised, they asked their engineers to check the logs to make sure it was correct. • This is why major companies, Google, Quicken, etc. are all launching iPhone-optimized services despite the iPhone’s 1% market share.
  4. 4. Surprise Story of 2008 Flickr photo by Drift Words: http://www.flickr.com/photos/44124413076@N01/11846265/
  5. 5. Web 2.0 Web-based Apps Services & Mashups Software as Service Cloud Computing iPhone App Store Native Apps Few APIs between apps No Recurring Revenue Local Storage Flickr photo by Civisi: http://www.flickr.com/photos/civisi/2611679744/
  6. 6. http://www.readwriteweb.com/archives/top_10_web_platforms_of_2008.php
  7. 7. Carriers App Store Openness Entry Cost Revenue Split Restrictions Releases Micropayments Closed, Seek permission Open to anyone who signs agreement Thousands of dollars $99 60/40 to 50/50 70/30 Many Few Difficult, Timely 1 to 2 weeks Inconsistent iTunes for every phone What makes the App Store successful?
  8. 8. http://blog.wired.com/gadgets/2009/02/shoot-is-iphone.html#c148364123 http://www.newsweek.com/id/174266 http://businessweek.com/@@0M43kIYQYKPISw0A/technology/content/sep2008/tc20080930_257832.htm 30 million devices 25,000 apps 800 million downloads
  9. 9. Gold Rush was On
  10. 10. Ringtone Apps (FYI: Justin’s app is out soon. GymRat. $4.99) http://twitter.com/justin/status/1210786170 http://furbo.org/2008/12/09/ring-tone-apps/ http://furbo.org/2009/02/16/raising-prices/
  11. 11. 0 3750 7500 11250 15000 0 1.99 3.99 5.99 7.99 9.99 11.99 13.99 15.99+ Ringtone Apps http://148apps.com/10000
  12. 12. Brutally Honest iPhone App Sales: $32k Spent vs. $535 Revenue http://www.streamingcolour.com/blog/2009/03/09/the-numbers-post-aka-brutal-honesty/ Dapple
  13. 13. Throwaway Apps http://www.pinchmedia.com/appstore-secrets/
  14. 14. Throwaway Apps http://www.pinchmedia.com/appstore-secrets/
  15. 15. Pinch Media’s Conclusions •Users stop using the average applications quickly. •Long-term audiences are generally 1% of total downloads •Paid apps retain users longer, but still steep drop off. http://www.pinchmedia.com/appstore-secrets/
  16. 16. Success Determined by Top Lists & Features http://appcubby.com/blog/files/financial_realities.html
  17. 17. More Open ≠ No Gatekeeper 96% Approved (what about that 4%?)
  18. 18. 10 Rejected Applications http://www.pcworld.com/article/159887-2/rejected_10_iphone_apps_that_didnt_make_apples_app_store.html • Obama Trampoline • MyShoe • I Am Poor • The South Park App • Pull My Finger • iBoobs • Slasher • Murderdome • Podcaster • Freedom Time "Even though my personal political leanings are Democratic, I think this app will be offensive to roughly half our customers. What's the point?" — Steve Jobs
  19. 19. iPhone Only Part of World Wide Market 0 5000 10000 15000 20000 17949 7443 4714 4079 3195 327 437 Symbian RIM Windows Mobile iPhone Linux Palm OS Other Q4 2008 Smartphone Sales — Thousands of Units http://www.gartner.com/it/page.jsp?id=910112
  20. 20. 3.3Billion Mobile phone for half the planet. Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/
  21. 21. 3.3 Billion in Perspective Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html http://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html
  22. 22. 2007 SMS Revenue: 100 billion Flickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/
  23. 23. 2007 SMS Revenue: 100 billion •Box Office •DVD Sales & Rentals •Music Industry •Video Games Combined Flickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/
  24. 24. •Box Office •DVD Sales & Rentals •Music Industry •Video Games Combined Flickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/ 200 billion for data services in 2008 (SMS accounts for 130B)
  25. 25. Flickr photo by André-Batista: http://www.flickr.com/photo_zoom.gne?id=408700622&size=o Objective C Java ME WebOS C++ .NET Compact BREW Dalvik Visual Basic C Symbian Windows Mobile Palm
  26. 26. Google Mobile — App Challenges •Pressure from CEO for rapid releases •10+ platforms to support •Over 100 different builds http://www.flickr.com/photos/83731031@N00/445924458/ • http://www.flickr.com/photos/mcdave/142758127/ http://www.flickr.com/photos/nataliejohnson/290541732/
  27. 27. Flickr photo by .Hessam: http://www.flickr.com/photos/essamo/1070527547/ Fragmentation: This is what the web is supposed to solve.
  28. 28. Daily Weekly Ever in Month 0 17500 35000 52500 70000 63182 19283 22369 36870 10312 10821 Jan 08 Jan 09 http://www.comscore.com/press/release.asp?press=2752 Unique Users (000s) Mobile Web Doubled in 2008
  29. 29. Mobile Internet to Grow Despite Recession U.S. Europe Current Users 58% 55% Non-Users 27% 28% Average intended usage increase over the next 24 months http://www.tellabs.com/news/2009/index.cfm/nr/53.cfm
  30. 30. Top Five Services Non-users Intend to Start Using in the Next 24 Months U.S. Europe Mobile Internet 49% 34% MMS 38% 39% Uploading Photos 34% 27% Software/app download 30% 30% Email 28% 32%
  31. 31. Carriers App Store Mobile Web Openness Entry Cost Revenue Split Restrictions Releases Micropayments Closed, Seek permission Open to anyone who signs agreement Completely Open Thousands of dollars $99 None 60/40 to 50/50 70/30 100% Many Few None Difficult, Timely 1 to 2 weeks Instantaneous Inconsistent iTunes for every phone Not yet Mobile Web Distribution
  32. 32. Ok Hot Shot, How are You Going to Create Super Monkey Ball with HTML?
  33. 33. Ok Hot Shot, How are You Going to Create Super Monkey Ball with HTML? <div id=”bridge” class=”rope”> <div id=”bubble”> <span id=”monkey sprite- replace”> Monkey</span> jquery-banana.js
  34. 34. Ok Hot Shot, How are You Going to Create Super Monkey Ball with HTML? <div id=”bridge” class=”rope”> <div id=”bubble”> <span id=”monkey sprite- replace”> Monkey</span> jquery-banana.js Some Applications Have to Be Native
  35. 35. Five Common Reasons for Native Apps Performance Offline Mode Findability Device Attributes Monetization Flickr photo by John Wardell (Netinho): http://www.flickr.com/photo_zoom.gne?id=760902403&size=l
  36. 36. Flickr: Uploaded February 11, 2007 by hawridger Not for all applications Good enough for many applications Javascript Performance improving Hardware Accelerated CSS Web developers must improve
  37. 37. Javascript Speed Wars http://webkit.org/blog/189/announcing-squirrelfish/ http://news.cnet.com/8301-1001_3-10030888-92.html http://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html http://webkit.org/blog/214/introducing-squirrelfish-extreme/
  38. 38. Javascript Speed Wars http://webkit.org/blog/189/announcing-squirrelfish/ http://news.cnet.com/8301-1001_3-10030888-92.html http://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html http://webkit.org/blog/214/introducing-squirrelfish-extreme/
  39. 39. Javascript Speed Wars http://webkit.org/blog/189/announcing-squirrelfish/ http://news.cnet.com/8301-1001_3-10030888-92.html http://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html http://webkit.org/blog/214/introducing-squirrelfish-extreme/
  40. 40. Javascript Speed Wars http://webkit.org/blog/189/announcing-squirrelfish/ http://news.cnet.com/8301-1001_3-10030888-92.html http://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html http://webkit.org/blog/214/introducing-squirrelfish-extreme/
  41. 41. Javascript Speed Wars http://webkit.org/blog/189/announcing-squirrelfish/ http://news.cnet.com/8301-1001_3-10030888-92.html http://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html http://webkit.org/blog/214/introducing-squirrelfish-extreme/
  42. 42. We’ve Become Bandwidth Gluttons Since 2003: • Web Page Size Tripled • # of Objects Doubled Since 1995: • Web Page Size: 22x • # of Objects: 21x Source: http://www.websiteoptimization.com/speed/tweak/average-web-page/
  43. 43. Yahoo!’s 14 Performance Rules (Now 34!) 1. Make Fewer HTTP Requests 2. Use a Content Delivery Network 3. Add an Expires Header 4. Gzip Components 5. Put Stylesheets at the Top 6. Move Scripts to the Bottom 7. Avoid CSS Expressions 8. Make JavaScript and CSS External 9. Reduce DNS Lookups 10.Minify JavaScript 11.Avoid Redirects 12.Remove Duplicate Scripts 13.Configure ETags 14.Make AJAX Cacheable Source: http://developer.yahoo.com/performance/rules.html
  44. 44. Offline Support • HTML 5 • Client-side Database Storage API • Application Cache • Essentially SQLite in browser • Available on iPhone since 2.0 • Google Gears, Android, Nokia soon?
  45. 45. http://148apps.com/10000 25,000 Apps & Findability?
  46. 46. “It all depends on the application, of course,” says Mauro Montanaro, [Fox Mobile CEO] “and whether they are paid or free.” But he also notes that the “discoverability” of iPhone apps is becoming a bigger problem, and that some of the marketing tactics that Fox Mobile has used successfully on other handsets just don’t work on the iPhone. “The question, as usual, is placement. Who determines [editorial placement]? Maybe someone out of Cupertino.”
  47. 47. Geolocation API Camera Address Book Accelerometer
  48. 48. Flickr photo by Lyza Gardner: http://www.flickr.com/photos/lyza/49545547/
  49. 49. Flickr photo by Thomas Purves: http://www.flickr.com/photos/thomaspurves/744225198/
  50. 50. http://phonegap.com
  51. 51. What Can You Do With PhoneGap? http://phonegap.com/projects
  52. 52. Phone Gap? Yes we can
  53. 53. http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes Mobile Progressive Enhancement [content]
  54. 54. http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes Mobile Progressive Enhancement [content] WURFL
  55. 55. http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes Mobile Progressive Enhancement [content] WURFL
  56. 56. http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes Mobile Progressive Enhancement [content] WURFL Phone Gap Add Functionality
  57. 57. http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes Mobile Progressive Enhancement [content] WURFL Phone Gap Add Functionality
  58. 58. Keys to Successful Hybrid Apps •Make the experience feel like a native application •Take advantage of the enhanced features •Don’t simply release a hybrid version of the mobile web site •Optimize performance
  59. 59. Flickr photo by MarkKelley: http://www.flickr.com/photos/markkelley/1022720488/
  60. 60. Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/ Thank You for Your Time! Work: http://cloudfour.com • Blog: http://userfirstweb.com • Twitter: @grigs Mobile Concurrency Test: http://cloudfour.com/mobile/

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