Native web vs industry musical : comment fonctionne la musique et les droits d'auteur sur Internet et les réseaux mobiles. Les sonneries iphones gratuites et la gestion des droits d'auteur.

1. Native
vs
Web
vs
Hybrid
Mobile Development Choices
Jason Grigsby
@grigs on Twitter • jason@cloudfour.com
cloudfour.com • userfirstweb.com
mobileportand.com

4. Early 2008

5. “It’s about usage. Not units”
• Number of queries on Google search from iPhones surpassed those
from Symbian-based phones in the days after Christmas. Nokia’s
Symbian-based phones are 40% of the market worldwide.
• German iPhone users consume 30 times more data.
• 95% of iPhone customers regularly surf the Internet. Data services
revenue increased from $2.7 billion in 2005 to $6.9 billion in 2007.
• Google sees 50 times the number of searches using the iPhone than
any other mobile device. They were so surprised, they asked their
engineers to check the logs to make sure it was correct.
• This is why major companies, Google, Quicken, etc. are all launching
iPhone-optimized services despite the iPhone’s 1% market share.

7. Surprise Story of 2008
Flickr photo by Drift Words: http://www.flickr.com/photos/44124413076@N01/11846265/

8. Web 2.0
Web-based Apps
Services & Mashups
Software as Service
Cloud Computing
iPhone App Store
Native Apps
Few APIs between apps
No Recurring Revenue
Local Storage
Flickr photo by Civisi: http://www.flickr.com/photos/civisi/2611679744/

9. http://www.readwriteweb.com/archives/top_10_web_platforms_of_2008.php

10. Carriers App Store
Openness
Entry Cost
Revenue Split
Restrictions
Releases
Micropayments
Closed, Seek permission
Open to anyone
who signs agreement
Thousands of dollars $99
60/40 to 50/50 70/30
Many Few
Difficult, Timely 1 to 2 weeks
Inconsistent iTunes for every phone
What makes the App Store successful?

11. http://blog.wired.com/gadgets/2009/02/shoot-is-iphone.html#c148364123
http://www.newsweek.com/id/174266
http://businessweek.com/@@0M43kIYQYKPISw0A/technology/content/sep2008/tc20080930_257832.htm
30 million
devices
25,000
apps
800 million
downloads

12. Gold Rush was On

14. Ringtone Apps
(FYI: Justin’s app is out soon. GymRat. $4.99)
http://twitter.com/justin/status/1210786170
http://furbo.org/2008/12/09/ring-tone-apps/
http://furbo.org/2009/02/16/raising-prices/

15. 0
3750
7500
11250
15000
0 1.99 3.99 5.99 7.99 9.99 11.99 13.99 15.99+
Ringtone Apps
http://148apps.com/10000

16. Brutally Honest iPhone App Sales:
$32k Spent vs. $535 Revenue
http://www.streamingcolour.com/blog/2009/03/09/the-numbers-post-aka-brutal-honesty/
Dapple

17. Throwaway Apps
http://www.pinchmedia.com/appstore-secrets/

18. Throwaway Apps
http://www.pinchmedia.com/appstore-secrets/

19. Pinch Media’s Conclusions
•Users stop using the average applications
quickly.
•Long-term audiences are generally 1% of
total downloads
•Paid apps retain users longer, but still
steep drop off.
http://www.pinchmedia.com/appstore-secrets/

20. Success Determined by Top Lists & Features
http://appcubby.com/blog/files/financial_realities.html

21. More Open ≠ No Gatekeeper
96%
Approved
(what about that 4%?)

22. 10 Rejected Applications
http://www.pcworld.com/article/159887-2/rejected_10_iphone_apps_that_didnt_make_apples_app_store.html
• Obama Trampoline
• MyShoe
• I Am Poor
• The South Park App
• Pull My Finger
• iBoobs
• Slasher
• Murderdome
• Podcaster
• Freedom Time
"Even though my personal political leanings are
Democratic, I think this app will be offensive to roughly
half our customers. What's the point?" — Steve Jobs

25. iPhone Only Part of World Wide Market
0
5000
10000
15000
20000
17949
7443
4714
4079
3195
327 437
Symbian RIM Windows Mobile iPhone Linux
Palm OS Other
Q4 2008 Smartphone Sales — Thousands of Units
http://www.gartner.com/it/page.jsp?id=910112

26. 3.3Billion
Mobile phone for
half the planet.
Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/

27. 3.3 Billion in Perspective
Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html
http://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html

28. 2007 SMS Revenue: 100 billion
Flickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/

29. 2007 SMS Revenue: 100 billion
•Box Office
•DVD Sales & Rentals
•Music Industry
•Video Games
Combined
Flickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/

30. •Box Office
•DVD Sales & Rentals
•Music Industry
•Video Games
Combined
Flickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/
200 billion for data services in 2008
(SMS accounts for 130B)

32. Flickr photo by André-Batista: http://www.flickr.com/photo_zoom.gne?id=408700622&size=o
Objective C
Java ME
WebOS
C++
.NET Compact
BREW
Dalvik
Visual Basic
C
Symbian Windows Mobile
Palm

33. Google Mobile — App Challenges
•Pressure from CEO for rapid releases
•10+ platforms to support
•Over 100 different builds
http://www.flickr.com/photos/83731031@N00/445924458/ • http://www.flickr.com/photos/mcdave/142758127/
http://www.flickr.com/photos/nataliejohnson/290541732/

34. Flickr photo by .Hessam: http://www.flickr.com/photos/essamo/1070527547/
Fragmentation:
This is what the
web is supposed
to solve.

35. Daily
Weekly
Ever in Month
0 17500 35000 52500 70000
63182
19283
22369
36870
10312
10821
Jan 08 Jan 09
http://www.comscore.com/press/release.asp?press=2752
Unique Users (000s)
Mobile Web Doubled in 2008

36. Mobile Internet to Grow Despite Recession
U.S. Europe
Current Users 58% 55%
Non-Users 27% 28%
Average intended usage increase over the next 24 months
http://www.tellabs.com/news/2009/index.cfm/nr/53.cfm

37. Top Five Services Non-users Intend
to Start Using in the Next 24 Months
U.S. Europe
Mobile Internet 49% 34%
MMS 38% 39%
Uploading Photos 34% 27%
Software/app download 30% 30%
Email 28% 32%

38. Carriers App Store Mobile Web
Openness
Entry Cost
Revenue Split
Restrictions
Releases
Micropayments
Closed, Seek
permission
Open to anyone
who signs agreement
Completely Open
Thousands of dollars $99 None
60/40 to 50/50 70/30 100%
Many Few None
Difficult, Timely 1 to 2 weeks Instantaneous
Inconsistent iTunes for every phone Not yet
Mobile Web Distribution

39. Ok Hot Shot, How are You Going to Create
Super Monkey Ball with HTML?

40. Ok Hot Shot, How are You Going to Create
Super Monkey Ball with HTML?
<div id=”bridge”
class=”rope”>
<div id=”bubble”>
<span id=”monkey sprite-
replace”>
Monkey</span>
jquery-banana.js

41. Ok Hot Shot, How are You Going to Create
Super Monkey Ball with HTML?
<div id=”bridge”
class=”rope”>
<div id=”bubble”>
<span id=”monkey sprite-
replace”>
Monkey</span>
jquery-banana.js
Some Applications Have to Be Native

42. Five Common Reasons for Native Apps
Performance
Offline Mode
Findability
Device Attributes
Monetization
Flickr photo by John Wardell (Netinho): http://www.flickr.com/photo_zoom.gne?id=760902403&size=l

43. Flickr: Uploaded February 11, 2007 by hawridger
Not for all applications
Good enough for many applications
Javascript Performance improving
Hardware Accelerated CSS
Web developers must improve

44. Javascript Speed Wars
http://webkit.org/blog/189/announcing-squirrelfish/
http://news.cnet.com/8301-1001_3-10030888-92.html
http://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html
http://webkit.org/blog/214/introducing-squirrelfish-extreme/

45. Javascript Speed Wars
http://webkit.org/blog/189/announcing-squirrelfish/
http://news.cnet.com/8301-1001_3-10030888-92.html
http://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html
http://webkit.org/blog/214/introducing-squirrelfish-extreme/

46. Javascript Speed Wars
http://webkit.org/blog/189/announcing-squirrelfish/
http://news.cnet.com/8301-1001_3-10030888-92.html
http://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html
http://webkit.org/blog/214/introducing-squirrelfish-extreme/

47. Javascript Speed Wars
http://webkit.org/blog/189/announcing-squirrelfish/
http://news.cnet.com/8301-1001_3-10030888-92.html
http://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html
http://webkit.org/blog/214/introducing-squirrelfish-extreme/

48. Javascript Speed Wars
http://webkit.org/blog/189/announcing-squirrelfish/
http://news.cnet.com/8301-1001_3-10030888-92.html
http://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html
http://webkit.org/blog/214/introducing-squirrelfish-extreme/

50. We’ve Become Bandwidth Gluttons
Since 2003:
• Web Page Size Tripled
• # of Objects Doubled
Since 1995:
• Web Page Size: 22x
• # of Objects: 21x
Source: http://www.websiteoptimization.com/speed/tweak/average-web-page/

51. Yahoo!’s 14 Performance Rules (Now 34!)
1. Make Fewer HTTP Requests
2. Use a Content Delivery Network
3. Add an Expires Header
4. Gzip Components
5. Put Stylesheets at the Top
6. Move Scripts to the Bottom
7. Avoid CSS Expressions
8. Make JavaScript and CSS External
9. Reduce DNS Lookups
10.Minify JavaScript
11.Avoid Redirects
12.Remove Duplicate Scripts
13.Configure ETags
14.Make AJAX Cacheable
Source: http://developer.yahoo.com/performance/rules.html

52. Offline Support
• HTML 5
• Client-side Database Storage API
• Application Cache
• Essentially SQLite in browser
• Available on iPhone since 2.0
• Google Gears, Android, Nokia soon?

53. http://148apps.com/10000
25,000 Apps
&
Findability?

54. “It all depends on the application, of course,” says
Mauro Montanaro, [Fox Mobile CEO] “and whether
they are paid or free.” But he also notes that the
“discoverability” of iPhone apps is becoming a bigger
problem, and that some of the marketing tactics that
Fox Mobile has used successfully on other handsets
just don’t work on the iPhone.
“The question, as usual, is placement. Who determines
[editorial placement]? Maybe someone out of Cupertino.”

55. Geolocation API
Camera
Address Book
Accelerometer

56. Flickr photo by Lyza Gardner: http://www.flickr.com/photos/lyza/49545547/

57. Flickr photo by Thomas Purves: http://www.flickr.com/photos/thomaspurves/744225198/

58. http://phonegap.com

59. What Can You Do With PhoneGap?
http://phonegap.com/projects

60. Phone
Gap?
Yes
we
can

62. http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
Mobile Progressive Enhancement
[content]

63. http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
Mobile Progressive Enhancement
[content]
WURFL

64. http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
Mobile Progressive Enhancement
[content]
WURFL

65. http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
Mobile Progressive Enhancement
[content]
WURFL Phone Gap
Add Functionality

66. http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
Mobile Progressive Enhancement
[content]
WURFL Phone Gap
Add Functionality

67. Keys to Successful Hybrid Apps
•Make the experience feel like a native application
•Take advantage of the enhanced features
•Don’t simply release a hybrid version of the
mobile web site
•Optimize performance

69. Flickr photo by MarkKelley: http://www.flickr.com/photos/markkelley/1022720488/

70. Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/
Thank You for Your Time!
Work: http://cloudfour.com • Blog: http://userfirstweb.com • Twitter: @grigs
Mobile Concurrency Test: http://cloudfour.com/mobile/