Performance marketing is a part of holistic marketing focusing on driving measurable results and optimizing performance based on specific key performance indicators (KPIs). Performance Marketing is a data-driven approach aiming to deliver efficient and effective marketing campaigns, aligning marketing efforts with business goals. Visit At Website: http://www.axad.com/

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4. What is Performance Marketing in Holistic Marketing?
Performance marketing is a part of holistic marketing focusing on driving
measurable results and optimizing performance based on specific key performance
indicators (KPIs). Performance Marketing is a data-driven approach aiming to
deliver efficient and effective marketing campaigns, aligning marketing efforts
with business goals.
All about Holistic Marketing?
The holistic marketing concept considers all various parts of a business as one
single entity. It is based on the idea that all aspects are important and must be used
together to get the desired results. In this kind of marketing, every person from
sales to HR to marketing to finance, works towards achieving one organizational
goal.
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Performance Marketing
Performance marketing focuses on various activities of a business, like selling any
offering, ethical and legal responsibilities of businesses, customer satisfaction, etc. As a
part of holistic marketing, performance marketing focuses on tracking and analyzing key
metrics like conversions, click-through rates, return on investment (ROI), and cost per
acquisition (CPA). By closely monitoring these metrics, marketers can evaluate the success
of their campaigns and make data-informed decisions to optimize performance.
Different digital advertising channels used in performance marketing include:
· Search Engine Marketing (SEM)
· Display Advertising
· Social Media Advertising
· Affiliate Marketing, etc.

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Conclusion
In a nutshell, Performance Marketing is a crucial aspect for businesses as it helps
them evaluate, optimize, and maximize the effectiveness of their marketing efforts.
Moreover, it also offers valuable insights, cost efficiency, targeted approaches,
flexibility, scalability, and accountability, ultimately driving business growth and
success.
To know more about performance marketing as a part of holistic marketing, call the
experts at AXAD.Visit At Website: http://www.axad.com/
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