1. Social Media Marketing Plan By: Amelia, QianWei, Khairul, Idrees

2. Our Slogan NTU, a place where study meets fun!

3. Objectives To get more students to enrol to NTU To build school spirit Students to be more active in social media

4. Target Audience Jc, poly-grads & working adults Current NTU students

5. Our Campaign Use social media platforms Selected students & staff Get students & staff to post videos & tweet Blog about their daily life & post to facebook Tweet fun facts about campus Post videos of campus

7. Create enough buzz for NTU

9. Reinforcement of Brand Use social media Attract more potential students Reach out further Constantly updated changes

10. Brand Trust Comment on post Ask questions on Facebook page Follow their tweets Potential students learn & discover campus life

11. Listening Strategy Monitor tweets/facebookstatus updates of students & staff Study comments made Google analytics

12. Collecting Feedback Online surveys Reply emails Collect feedbacks through facebook/twitter/forums

13. Desired Campaign Outcome

14. Social Media Platforms Twitter YouTube Facebook

15. Conclusion Support our marketing plan Increase enrolment School sprit Active on social media

16. Thank You for your time!

17. Q & A