Intro to social media for instructors: University of Nebraska


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Presented May 10th, 2013, at the Innovation in Pedagogy and Technology Symposium in Lincoln, Nebraska #nusym13

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  • Ends :36
  • Facebook, Twitter, and YouTube are popular social media tools being used in the classroom to build connections, create presence, and increase student learning. But how can you use social media for specific pedagogy goals and not just checking on your friends’ status updates? This workshop will highlight how social media can be used both as a professional development tool and to better meet the needs of students by enhancing student interactivity and providing engaging learning opportunities. The workshop will showcase examples used by instructors in real classes, with real pedagogy needs and assessment requirements.At the end of this workshop, participants will be able to:Increase communication and feedback in the classroom using Facebook and TwitterEngage students with rich content on various social media like YouTubeCreate a strong pedagogically sound sense of presence in your classroomDevelop strategies for managing your social media and building your professional network
  • Ends 1:42
  • Ends 1:56
  • Three ways to set-up twitterWeb - Twitter.comApp – Android/AppleText – 40404Ends2:43
  • Can use browser or mobile appWhat is a hashtagWhy use hashtags
  • ONLINE COUORSES: POOR COMMUNICATIONAs Metts (2003) reported that “Over half (52%) said the worst part of the online experience was poor communication. And half of those (26% of the total) said the problem was communicating with their instructors” (para 16). STUDENTS NEED GOOD COMMUNICATION According to a survey by Joosten (2009), students reported that they need good (67%) and frequent communication (90%) with their instructor and good communication with their classmates (75%). They also reported that they need to feel connected to learn (80%) (see Connecting with students and building connections amongst students allows us to create learning communities. Community and peer networks increases students motivation to perform and provides them with resources to help do better in class.
  • D2L only pushes down e-mail, no discussion notifications for posts, no mobile notifications, etc.STUDENTS DON’T CHECK EMAILcPEW Study – don’t check email??As Shannon from Seton Hall Law School stated in ELI Mobile session the first week in March, they view e-mail as old technology or for old people.
  • STUDENTS USE SOCIAL MEDIA OFTENAccording to Bulik (July 8th, 2009) “Out of the 110 million Americans (or 60% of the online population) who use social networks, the average social networking user logs on to these sites quite a bit. They go to social networking sites 5 days per week and check in 4 times a day for a total of an hour per day. Nine percent of that group stay logged in all day long and are ‘constantly checking what's new’” (para 7).
  • Social Mobile –content deliveyr
  • Rachel
  • One post – multiple social mediaHashtags (e.g., #edtech)Class discussionsConferencesWebinarsReal timeMonitor multiple conversations at a glance
  •  social media have the potential to enhance learning and meet pedagogical needs thanks to the array of media characteristics and functionality offered by social media Ends, 43:12
  • Intro to social media for instructors: University of Nebraska

    1. 1. Intro to social media for instructionFollow me @tjoosten, at:
    2. 2. Overview• Build your professional network on Twitter• Increase communication and feedback in theclassroom using Facebook and Twitter• Engage students with rich content on varioussocial media like YouTube• Develop strategies for managing your socialmedia
    4. 4. Getting started with
    5. 5. Download theTwitter AppOR
    6. 6. Send a textmessage“Start”to 40404
    7. 7. How to update your bio
    8. 8. Complete bio or profile
    9. 9. Tips for completing your bio• Upload a picture of yourself, truerepresentation• Follow the social media culture• Focus on potential common interests• Identify your educational institution• Be professional, yet personal
    10. 10. Tweeting: Introduce yourselfI’m Tanya Joosten from University of Wisconsin – Milwaukee, teachcommunication, help other faculty use technology #NUSYM13
    11. 11. Build your network
    12. 12. Following
    13. 13. Hashtags• #nusym13• #edusocmedia• #edtech• #highered• #socmedia• #sachat• #edchat• #lrnchatGoogle: education hashtags
    14. 14. Others ways to network• Conference hashtags (#blend13, #nmc13,#dtl2013)• Join live sessions (#edchat, #sachat)• Review campus twitter accounts and hasthags(@uwm, #iamuwm)
    15. 15. Tips to developing a network• Update social media profiles to include animage and a bio appropriate for the socialmedia.• Connect with colleagues through conferenceor professional group hashtags.• Identify useful or influential colleagues andreview to who they are connected.• Participate in your educational institution’ssocial media accounts.
    16. 16. Technology willsave us!
    17. 17. Facebook isthe answer!Bwahahahaha!
    18. 18. Why use social media?
    19. 19. It’s not about thetechnology,it’s all socialLarry Johnson, NMC
    20. 20. global collaborative anytimeanyplace mobility access literacyinformal learning
    21. 21. Connect
    22. 22. Social media, a definition
    23. 23. “A virtual place wherepeople share; everybody andanybody can share anythinganywhere anytime”(Joosten, 2012, p. 6).
    24. 24. What is the student voice?Assess your students’ needs
    25. 25. I want to feel connected
    26. 26.  According to a survey by Joosten (2009), studentsreported that they need good (67%) andfrequent communication (90%) withtheir instructor and good communicationwith their classmates (75%). They also reportedthat they need to feel connected tolearn (80%) (
    27. 27. I don’t use email
    28. 28.  According to PEW Internet study, “Teens whoparticipated in focus groups for this study said thatthey view email as something you useto talk to ‘old people,’ institutions, or tosend complex instructions to large groups “(
    29. 29. I use social media
    30. 30.  95.1% of 18- and 19-year-olds use social media,primarily Facebook on a daily basis (Salaway, et al.,2009) 96% of undergraduates reported using Facebook(Smith & Caruso, 2010) 43% of undergraduate use Twitter (Smith & Caruso,2010) 90% use mobile devices to receive and send textmessages (Smith, 2010), over 1600 a month(Neilson, 2010) 92% of college-aged students watch YouTube(Moore, 2011)
    31. 31. I like social media forlearning
    32. 32. Usesocial media
    33. 33. Warning!Technology is onlythe medium
    34. 34. You needa pedagogicalstrategy
    35. 35. What is your pedagogical need?Assess your needs
    36. 36. Increase communication and contact
    38. 38. Increasing communication andencouraging contactWho are our students?• I want to feel connected• I don’t use email• I use social media, a lot
    39. 39. An example: Jewish studies
    40. 40. An example: Clinical lab sciences
    41. 41. Getting started with Facebook
    42. 42. Benefits• Increases interactions between instructors and students• Enhances communication and builds feelings of connectedness• Create a strong pedagogically sound sense of presence in yourclassroom• Overcomes the challenges of students at a distance or in remotelocations• Facilitates providing timely student feedback• Helps students stay organized• Increases student performance• Results in high levels of satisfaction of instructors and students
    44. 44. Building cooperation and feedback• CATs• Peer Instruction• Reflection
    45. 45. An example
    46. 46. Benefits• Provides an opportunity for active learning in large lectures• Enhances students participation and engagement in class• Provides frequent, low stakes feedback on student learning• Creates an opportunity for just in time teaching or to addressweaknesses in student learning• Provides a strategy for integrating blended courses, online and f2f• Develops cooperation among students• Increases students satisfaction
    48. 48. Developing a richer learningexperience
    49. 49. Creating a YouTube Account
    50. 50. Creating a YouTube Playlist
    51. 51. YouTube alternativesContent & Publication• SchoolTube• TeacherTube• VimeoEducational Content• MIT World•• TED• YouTube.EDUAnd many more!
    52. 52. Benefits• Improving student learning• Helps instructors manage their workload• Enhances 21st century literacy skills forinstructors and students• Facilitates the use of rich and current content• Enhances student engagement
    54. 54. 5 questions to consider• What is the pedagogical need?• How will the selected social media help meet that need?• What aspects of the learning process should beimproved?• What learning outcomes can be better achieved throughthe use of the selected social media over othertechnologies?• What is the expected behavior of students within theselected social media?
    55. 55. What is your pedagogical need?• Increase communication and encouragecontact• Engage students through rich, current media• Gather and provide feedback in the classroom• Create a cooperative and collaborativelearning opportunities
    56. 56. Social Dashboards - TweetDeck
    57. 57. No matter thetechnology, howcan you enhanceyour pedagogy?
    58. 58. Get it!
    59. 59. Connect w/me•••• | google+• juice gyoza | second life