Topic-Analysis of the residential and commercial property market in Rajarhat newtown Kolkata

1. Amity Business School

2. Amity Business School PROJECT TITLE
ANALYSIS OF THE RESIDENTIAL & COMMERCIAL
PROPERTY MARKET IN NEWTOWN RAJARHAT
KOLKATA
BY
AVISEK SIKDER
MBA-M&S
FACULTY GUIDE: DR. ANITA KUMAR

3. ABOUT DLF Amity Business School
• Full Form “Delhi Land And Finance”
• The DLF Group was founded in 1946
• Over 60 Years of Experience
• Founder Dr. Kushal Pal Singh
• DLF is now present across 15 States -24 cities

4. Amity Business School RESIDENTIAL PROJECT
NEWTOWN HEIGHTS
• Location Rajarhat Newtown action area 3
• Total area 15 acres
• 11 impressive towers
• Designed by Hafeez Contractor
• Simplex, Duplex, Penthouses
• Apartment area range 1210-4200 sq.ft

5. PHOTO GALLERY Amity Business School

6. COMMERCIAL PROJECT Amity Business School
THE GALLERIA
• Location Rajathat Newtown action area 1
• Affordable office space
• Open and Vibrant retail space
• Connectively designed shops
• Ample parking space
• 100% Power back up facility
• 4 High Speed elevators
• 2 Escalators

7. PHOTO GALLERY Amity Business School

8. Amity Business School
SWOT ANALYSIS
Strengths:
• A wide range of housing and
business place are available in
Rajarhat. So that, this part of the
city is attracting investors both
from the city and overseas.
• NRI investment have gone up
considerably in past few years
• The location of this area is a
biggest strength. Airport,
Hospitals, IT sector everything is
very nearby of the location.
Weakness:
• Political intervention affecting
growth of the real estate sector in
Rajarhat Newtown
• Some of the commercial projects
are not strategically located.
Example – Axis mall
• As the area is under developed
many people are not interested for
investment.

9. Amity Business School
SWOT ANALYSIS
Opportunity :
• Opportunity for growth in eastern
part of India
• New construction and new society
is likely to be offered in next 5
years
• Commercial projects will increase
the job opportunities in the eastern
region
• Metro project is going on.
Government has promise to
complete the hole project within
2020.
Threats:
• some of Farmer issues is going on
so few projects might get even
further delayed.
• Few political issues also going on
in this area.

10. RESEARCH OBJECTIVE Amity Business School
• To follow the real estate industry in Rajarhat on the basis of residential and
commercial properties existing
• To analysis the real estate market through journals, internet, feedback of
the end user through questionnaire
• To analysis and compilation of data

11. METHODOLOGY Amity Business School
• Data collection method
1. Through questionnaire
2. Website
• Questionnaire Type
The questionnaire is structured i.e. a formal list of questions framed to get the
desired facts as inputs
• Research Design
The research design which has been used in the project report id descriptive in
nature
• Sample Design
The sample design which has been used in the project is convenience sampling
• Sample Size
Commercial-100
Residentials-50

12. Amity Business School
FINDINGS
RESIDENTIAL PROPERTY
• Among the 50 respondent, the purpose of buying the property in Rajarhat
22 people said location is the important factor
• Among the 50 respondent most of the people said the total value of their
property is 70-80 lacks
• Most of the people said they want to use the property for end use and very
few said for investment purpose
• Most of the people said the launched price of the property was lower than
the current price

13. Amity Business School
FINDINGS
COMMERCIAL PROPERTY
• Among 100 respondent 46 people want to book a retail space in The
Galleria and 54 are not interested
• Among 100 respondent 55 people has given rank 4 for the location of the
project.
• Most of the people said Newtown is good place for business purpose
• 87 people want to expand their business in Newtown

14. Amity Business School
RECOMMENDATION
 Factors that lead to organizational commitment and job
attitude:
• Brand
• Team size
• Different project category
• Experience
• Competition
• Data base

15. Amity Business School
RECOMMENDATION
 Factors need to be work:
• A proper marketing
• Physical presence
• Strong Commitment
• To develop new skills
• A proper supervision
• Customer relationship management
• A proper marketing
• Feedback

16. Amity Business School