1. Presented By : Jaudry Jojo
Roll No : 014/MB/06
Guided by: All The Faculty Of MBA Department
Leadership : Mr.Jayachandran

3. Layout
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•The Table Contents
•Introduction
•Research Methodology
•Review of Literature
•Conceptual Framework Of The plan
•Analysis
•Conclusions

4. Introduction
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•Overview of Business Plan
•Evolution of Idea
•Statement of the issue
•Purpose of the Study
•Significance of the research

5. Overview
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Name Of the Company : BythoG Solutions
Type of Business : Sole Proprietorship
Punch line : Let Us Shoulder Together
Business : Maintenance Desk Services.
Headed By : Jaudry & Nelson
Address : 3rd Floor, Vellakkal Building, VP.Marakkar Road,
Edapilly Toll, cochin -24
Initial Investment : 50000

6. Evolution of Idea
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•The Development in Cochin.
•The Present Maintenance State.
•The Dream of starting something unique.
The Statement Of Issue
The Study Tries to chart out a Business Plan for ByTHOG Solutions, A
New Entrant into Service Sector.

7. Significance Of The Study
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•Great relevance for New and Fresh entrepreneurs who want to kick
start their venture.
• Great tool of importance when it comes to implementation of the
project.
•Examination and utilization of people of small cadre or maintenance
personnel.
•Helps to satisfy the needs of business.
The Scope
•The population confined to households and businesses located in an
around VP. Marakkar Road, Edappilly Toll.
•Encompasses analysis of the location, feasibility, finance HR, Marketing
plans for ByTHOG Solutions.
•How Business Will be executed in Edappilly.

8. Limitation
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•Lack of time
•Only Edappally area is taken into account
•Small Population is taken into account
•Based on forecasts thus unpredictable

9. Chapter 2 – Research Methodology
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•Research Tools : -
•Financial Tools – fund plan, income statement
•Need Analysis - % method to show the feasibility of the business.
•Location Analysis : direct interview method - collected from
households and businesses in and around Edappally Toll.
•Tables and graphs to represent the data
•Objectives Of The Study :
•Prepare a business plan for ByTHOG Solutions to start of a business in
maintenance services.

10. Chapter -3 Literature Review
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11. Chapter 4 – Conceptual Framework of the Business Plan
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•Definition of Business Plan
•Need for a Business Plan
•Benefits of a Business Plan
•Procedure Of Creating a Business Plan
•Various Aspects taken into consideration while creating a plan

12. Chapter – 5 Analysis
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•Location Analysis
•Need Analysis
•Marketing Plan
•HR Plan
•Financial Plan
•Implementation Plan

13. Marketing Plan
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•Target Audience – Households , housing colonies, corporate.
•Product / Service at hand : -
•Investment Desk
•Training & Development assistance
•Finishing Mall
•Confectionary
•Web Advertisements / classifieds
•Audience Requirement – Households, corporate, contractors, Localites,
Maintenance People.
•Competition : - no competitors

14. www.bythog.com
Service Pricing in Rs.
Maintenance Desk :
Silver : 3 months
Gold : 6 months
Platinum : 12 months
300
500
1200
Investment Desk 5000
Training & Development:
Ac Room + Facility
Non Ac Room Facility
2500
1000
Finishing Mall 500 – 1,00,000
Confectionary 1 / Home made Chocolate
Pricing

15. Advertisement
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•Publicity
•Door to Door
•Public Relation
•Small Ads or Classifieds
•Web ads and blogs
•SMS
•Enquiry Handling – receptionist – database – customer
•Supply : - Contractors in the area
•Customers from our finishing schools
•Area local

16. HR Plan
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•No. of Employees : - 4
•Designation : Receptionist, Marketing, Director( Finance & Marketing),
Director (HR & Operations) – with job description
•Task Analysis : -Enquiry Handling
•Networking
•Database Management
•Tracking and Recording
•Training and Development
•Feedback
•Compensation Pattern
•Hr Strategies
•Work Flow
•Reporting System
•Future Indication