AutomationEdge has recently tapped its 100th customer in Brazil. This journey started in 2017 when Fernando Baldin got onboard with AutomationEdge Brazil. He is the Country Director at AutomationEdge Brazil. He holds 20 years of experience in IT. He joined AutomationEdge in 2020. Before joining, he was working as an MSP with AutomationEdge. He talks about enhancing customer experiences by implementing AutomationEdge across 100 customers in Brazil. Read this presentation to know more.

2. Customer Experiences of Implementing
AutomationEdge Across 100 Customers in Brazil
Fernando Baldin – AutomationEdge
Country Director - Brazil

3. Nice to Meet you
Experience of 20+ years in IT
I was a MSP working with AutomationEdge
In 2020 Joined AutomationEdge Team

4. Why Brazil?

5. Why not Brazil?
• The global RPA market is expected to grow at a
compound annual growth rate of 38.2% from 2022
to 2030 to reach USD 30.85 billion by 2030.
• LATAM is less than 5%

6. Timeline
2017 2018 2019 2021 2022
• First Contact
with
AutomationEdge
• 0 Customers
• First Case
Servopa and
Gavilon
• Good and Bad
at the same time
• Established
Local Support
and Partner
Network
• Reached 50
Customers
• Reached 100
Customers

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Here We Go
“The market opportunity for RPA is global; however, regional and country-
specific needs and cost structures vary wildly. Thus, the big names on the
global RPA software stage may not always be the best solutions for local or
regional needs. In the Asia Pacific region, a growing range of RPA software
vendors has emerged to meet local needs.
As the vendors gain traction, hardening their products and building domain
expertise, they are expanding with some aspiring to be global players in the
coming years”
Elena Christopher, Senior Vice President,
Research

8. How we Operate in Brazil

9. Citizen Developer… What?

10. Eternal Loop of Evolution

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Google IT
• Search in
google.com.br
provides many
cases for
AutomationEdge
Brazil

12. Customers in Brazil

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Celebrate Good Times

14. Vector for Growth
CUSTOMER MENTORSHIP
CLG
COMMUNITY LED GROWTH PRODUCT ADAPTABILITY

15. Thank You