REQUIREMENTS- University level -Bachelor’s in nursing.Plagiari.docx

REQUIREMENTS-
University level -Bachelor’s in nursing.
Plagiarism “Zero” tolerance.
Write a reflective essay about “Crisis Intervention Strategies”
learned for 16 weeks.
Topic learned and read from the book are:
· Approaching Crisis Intervention Culturally Effective Helping
· The Intervention and Assessment Models. The Tools of the
Trade
· Crisis Case Handling Telephone and Online Crisis Counseling
· Posttraumatic Stress Disorder Read
· Crisis of Lethality
· Sexual Assault
· Partner Violence Chemical Dependency: The Crisis of
Addiction
· Bereavement and Grief
· Crises in Schools
· Violent Behavior in Institutions
· Hostage Negotiation
· Human Services Workers in Crisis: Burnout, Vicarious
Traumatization, and Compassion Fatigue
· Follow the directions and criteria for writing closely as
indicate below (Introductions, Course Reflection and
Conclusion).
· Will be graded on quality of self-assessment, use of citations,
use of Standard English grammar, sentence structure, and
overall organization based on the required components as
summarized in the directions and grading criteria/rubric.
· Clarity of writing. Use of standard English grammar and
sentence structure. No spelling errors or typographical errors.
Organized around the required components using appropriate
headers. Writing should demonstrate original thought without an
over-reliance on the works of others.

· Minimum three pages (3) excluding title page and reference
pages (1000 words).
· APA format is required with both a title page and reference
page. Time New Roman 12 Font. Double space.
· All information taken from another source, even if
summarized, must be appropriately cited in the manuscript and
listed in the references using APA (6th ed.) format:
1. Document setup
2. Title and reference pages
3. Citations in the text and references
General Guidelines
I. Write a Course Reflection Essay about Crisis Intervention
course and the topic mentioned above.
II. Follow the requirements directions.
Introduction.
· Write an introduction but do not use “Introduction” as a
heading in accordance with the rules put forth in the Publication
manual of the American Psychological Association (2010, p.
63).
· Introduces the purpose of the reflection and addresses BSN
Essentials (AACN, 2008) pertinent to healthcare policy and
advocacy.
Course Reflection.
The BSN Essentials (AACN, 2008) outline a number of
healthcare policy and advocacy competencies for the BSN-
prepared nurse.
Reflected on the Nursing and The Aging Family course
readings, discussion threads, and applications you have
completed across this course.Write a reflective essay regarding
the extent to which you feel you are now prepared to:
Include a self-assessment regarding learning that you believe
represents your skills, knowledge, and integrative abilities to

meet the pertinent BSN Essential and sub-competencies (AACN,
2008) as a result of active learning throughout this course.
Be sure to use examples from selected readings, threaded
discussions, and/or applications to support your assertions to
address each of the following sub-competencies:
(a) “Conduct comprehensive and focused physical, behavioral,
psychological, spiritual, socioeconomic, and environmental
assessments of health and illness parameters in patients, using
developmentally and culturally appropriate approaches.
(b) Recognize the relationship of genetics and genomics to
health, prevention, screening, diagnostics, prognostics,
selection of treatment, and monitoring of treatment
effectiveness, using a constructed pedigree from collected
family history information as well as standardized symbols and
terminology.
(c) Implement holistic, patient centered care that reflects an
understanding of human growth and development,
pathophysiology, pharmacology, medical management, and
nursing management across the health illness continuum, across
the lifespan, and in all healthcare settings.
(d) Communicate effectively with all members of the healthcare
team, including the patient and the patient’s support network.
(e) Deliver compassionate, patient centered, evidence-based
care that respects patient and family preferences.
(f) Implement patient and family care around resolution of end
of life and palliative care issues, such as symptom management,
support of rituals, and respect for patient and family
preferences.
(g) Provide appropriate patient teaching that reflects

developmental stage, age, culture, spirituality, patient
preferences, and health literacy considerations to foster patient
engagement in their care.
(h) Implement evidence-based nursing interventions as
appropriate for managing the acute and chronic care of patients
and promoting health across the lifespan.
(i) Monitor client outcomes to evaluate the effectiveness of
psychobiological interventions.
(j) Facilitate patient centered transitions of care, including
discharge planning and ensuring the caregiver’s knowledge of
care requirements to promote safe care.
(k) Provide nursing care based on evidence that contributes to
safe and high-quality patient outcomes within healthcare
microsystems.
(l) Create a safe care environment that results in high quality
patient outcomes.
(m) Revise the plan of care based on an ongoing evaluation of
patient outcomes.
Conclusion.
An effective conclusion identifies the main ideas and major
conclusions from the body of your essay. Minor details are left
out. Summarize the benefits of the pertinent BSN Essential and
sub-competencies (AACN, 2008) pertaining to scholarship for
evidence-based practice.
Reference:
Text and Materials used in the course

1. Crisis Intervention Strategies. Author: Richard K. James;
Burl E. Gilliland
2. ISBN: 978-1-111-18677-7
3. Publication Manual American Psychological
Association(APA) (6th ed.).
2009 ISBN: 978-1-4338-0561-5.
4. American Association of Colleges of Nursing [AACN].
(2008). The essentials of baccalaureate education for
professional nursing practice. Washington, DC: Author.
Information:
Course name: Crisis Intervention Strategies
Description: This course examines the crisis state, what it is,
when it occurs and how the nurse can aid the individual, family
or group in crisis.
· Crisis theory and techniques, recognition and intervention in
crisis events.
· Applicability to all areas of nursing and helping the
profession.
Learning Outcomes:
• The student will identify the different types of crisis and their
impact on the patient safety and health (AACN Essentials,
QSEN: safety, teamwork and collaboration, quality
improvement, informatics and patient centered care).
• The student will be able to approach and safely manage
patient/families in
crisis.
Course Objectives: Upon completion of this course, the student
will be able to:
• Focuses on crisis intervention in the context of nursing
practice. Areas addressed to theories of crisis.
• Characteristics and classification of crisis.
• Common maturational and situational crisis.
• Stages in various types of crisis.
• Physiological, psychological, and psychosocial responses to

crisis.
• Traditional and innovative crisis intervention methods; and
national resources for intervention.
• Crisis theory and techniques; recognition and intervention in
crisis events,
applicable to all areas of nursing and all helping professions.
Topic learned and read from the book are:
Approaching Crisis Intervention Culturally Effective
Helping
The Intervention and Assessment Models. The Tools of the
Trade
Crisis Case Handling Telephone and Online Crisis
Counseling
Posttraumatic Stress Disorder Read
Crisis of Lethality
Sexual Assault
Partner Violence Chemical Dependency: The Crisis of
Addiction
Bereavement and Grief
Crises in Schools
Violent Behavior in Institutions
Hostage Negotiation
Human Services Workers in Crisis: Burnout, Vicarious
Traumatization, and Compassion Fatigue
In this assignment, you are to use the same corporation you
selected and focused on for Assignments 1, 2, and 3.
Consider the corporation you have selected to use in your first
three assignments. Identify one of the firm’s major competitors
that you would consider working for.
Research the corporation on its own Website, the public filings
on the Securities and Exchange Commission EDGAR database
(http://www.sec.gov/edgar.shtml), in the University's online
databases, and any other sources you can find. The annual
report will often provide insights that can help address some of
these questions.

You will do a 15 minutes presentation to the Board of Directors
of the corporation. Develop an eight to twelve slide PowerPoint
presentation with speaker notes or record a video based upon
Assignments 1 through 4. You may choose to compare your
chosen corporation to a major competitor with whom you would
like to work. You will make recommendations to the Board of
Directors based upon your analysis and decision on why the
corporation remains or is not a good fit for you.
· Determine the impact of the company’s mission, vision, and
primary stakeholders on its overall success as a competitive
employer in the industry.
· Create a SWOT analysis for the company to determine its
major strengths, weaknesses, opportunities, and threats.
· Based on the SWOT analysis, outline a strategy for the
company to capitalize on its strengths and opportunities, and
minimize its weaknesses and threats.
· Discuss the various levels and types of strategies the firm may
use to maximize its competitiveness and profitability.
· Outline a communications plan the company could use to make
the strategies you recommend above known to all stakeholders.
· Develop an executive level Power Point presentation with 8 -
12 slides with speaker notes and appropriate graphics or
professional video
· Assess efforts by this corporation to be a responsible (ethical)
corporate citizen and determine the impact these efforts (or lack
thereof) have on the company’s bottom line. Provide specific
examples to support your response.
Use at least four (4) quality references. Note: Wikipedia and
other Websites do not quality as academic resources.
selected and focused on for
Assignments 1, 2, and 3.

three assignments. Identify one of
the firm’s major competitors that you would consider working
for.
on the Securities and Excha
nge
Commission EDGAR database (
http://www.sec.gov/edgar.shtml
), in the University's online
report will often provide insights that
can help
address some of these questions.
of the corporation. Develop an
eight to twelve slide PowerPoint presentation with speaker
notes or record a video based upon
Assignments 1 through 4. You may
choose to compare your chosen corporation to a major
competitor with whom you would like to work. You will make
recommendations to the Board of
corporation remains or is not a good
fit for you.
·
Det
ermine the impact of the company’s mission, vision, and
primary stakeholders on its
overall success as a competitive employer in the industry.
·

Create a SWOT analysis for the company to determine its major
strengths, weaknesses,
opportunities, and threats
.
·
Based on the SWOT analysis, outline a strategy for the company
to capitalize on its
strengths and opportunities, and minimize its weaknesses and
threats.
·
Discuss the various levels and types of strategies the firm may
use to maximize its
competitiven
ess and profitability.
·
Outline a communications plan the company could use to make
the strategies you
recommend above known to all stakeholders.
·
Develop an executive level Power Point presentation with 8
-
12 slides with speaker notes
and appropriate gr
aphics or professional vide
o
·

Assess efforts by this corporation to be a responsible (ethical)
corporate citizen and
determine the impact these efforts (or lack thereof) have on the
company’s bottom line.
Provide specific examples to support your respons
e.
Use at least
four
(
4
) quality references.
Note:
Wikipedia and other Websites do not quality as
academic resources
.
selected and focused on for
Assignments 1, 2, and 3.
three assignments. Identify one of
the firm’s major competitors that you would consider working
for.
on the Securities and Exchange
Commission EDGAR database
(http://www.sec.gov/edgar.shtml), in the University's online
report will often provide insights that
can help address some of these questions.

of the corporation. Develop an
eight to twelve slide PowerPoint presentation with speaker
notes or record a video based upon
Assignments 1 through 4. You may choose to compare your
chosen corporation to a major
competitor with whom you would like to work. You will make
recommendations to the Board of
corporation remains or is not a good
fit for you.
primary stakeholders on its
overall success as a competitive employer in the industry.
major strengths, weaknesses,
opportunities, and threats.
company to capitalize on its
strengths and opportunities, and minimize its weaknesses and
threats.
may use to maximize its
competitiveness and profitability.
make the strategies you
recommend above known to all stakeholders.
-
12 slides with speaker notes
and appropriate graphics or professional video
(ethical) corporate citizen and
determine the impact these efforts (or lack thereof) have on the
company’s bottom line.
Provide specific examples to support your response.
Use at least four (4) quality references. Note: Wikipedia and
other Websites do not quality as

academic resources.
Running head: McDonald’s Company Strategies 1
McDonald’s Company Strategies 9
Week 8 Assignment 3: McDonald’s Company Strategies
Heather Ureno
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
Dr. Gardner
November 24, 2019
Week 8 Assignment 3
Introduction
McDonald’s corporation is a fast food American organization
that was started in 1940 and has grown tremendously over the
years. Currently, the company operates in 101 nations globally
and it has more than 36,000 restaurants that serve more than 69
million individuals daily. In 2018, the organization had a total
revenue of $21.03 billion which indicates that it is one of the
leaders in the food and beverage industry. Some of the main
products of the company include snack wrap, premium salads,
baked apple pie, happy mean and double cheeseburger. The
following paper analyzes the business level strategies, corporate

level strategies, competitive environment and the market cycles
associated with the company.
Business-Level Strategies
McDonald’s utilizes the cost leadership business level strategy
which entails minimizing costs in order to offer products that
are cheaper compared to those of the competitors. Under the
cost leadership strategy, the company utilizes the market
penetration strategy to ensure it is able to expand the customer
base and provide high quality products while still maintaining
cheaper prices. Through the strategy, it is able to expand its
customer base by reaching more consumers in the markets it is
already established. The low costs and low prices empower the
organization to easily penetrate markets.
McDonalds runs on low margins and provides basic fast food
meals at relatively low prices. It has a division of labor that
allows the recruitment of freshers rather than trained cooks and
also relies of few managers (Rothaermel, 2017). The company
tries to save in various processes thus it is able to reduce the
price of the products they offer.
The organization has created core competencies in supply chain
management which include manufacturing and distribution in
order to maintain low costs. It is now focusing on establishing
itself in areas such as Africa and Middle Eastern nations where
it is yet to operate. Based on the cost leadership strategy, the
company aims at providing low priced products in the new
locations in order to attract consumers. The company pays great
focus on innovation through developing additional products
such healthy drinks and high-quality coffee. The company
directly competes with Starbucks in offering high quality
coffee, but it differentiates itself by offering the product at a
low price therefore attracting more consumers (Gassmann,
2017).
The company has a cost advantage compared to the competitors
because it produces products at a lower cost. This is as a result
of efficiently managed operations, efficient technologies and
low costs of distribution and sales. As a result, the company

sets its product prices below those of the competitors in order to
attract more customers and widen market shares.
Corporate-Level Strategies
McDonald’s utilizes a single business unit strategy as its
corporate level strategy. A single business strategy exists when
an organization gets more than 95% of its revenue from a single
business activity. McDonald has specialized in a single industry
which is the fast food industry and acquires all its revenue
there. I believe that this strategy is very crucial for the long
term success of the company because it makes it possible to
easily adjust business plans due to the fact that all departments
have the same operational procedures and business strategies. A
single business unit strategy is very important for the expansion
of an organization. McDonalds has specialized in the fast food
industry and it greatly understands the aspects involved in
expanding to other economies. Currently, the company is
focusing on expanding into growing economies especially those
of Asian nations. The company is interested in Asian markets
because they have a great income potential. Some of the Asian
markets the company already enjoys great success include
Tokyo, United Arab Emirates and Beijing (Thompson, 2016).
There are other markets in Asia that provide the promise of high
sales, great market shares and profit for McDonalds. The
company is also aiming at accelerating its expansion in China
by raising the number of restaurants in the nation by 2,000.
Through this, it will be able to greatly drive its sales leading to
higher profits. Even though the company deals in a single
business, it does not replicate its business models in all
markets. The company extensively researches a market to
identify its needs and preferences in order to offer products and
services based on those needs. Recently, the company sold most
of its China business to Citic and Carlyle in order to be able to
greatly understand the local market. Citic took a 52% stake
while Carlyle tool a 28% leaving McDonalds with a 20% stake
(Schmid, 2018).

Concentrating on a single business enables an organization gain
power, market share and loyalty from consumers. This is
because the company runs many strategies and plans to
determine the perfect ones for the needs and preferences of the
consumers. However, this is very risky in the long run
especially if the company is unable to adequately meet the
needs and preferences of the consumers because it will not be
profitable and will eventually lead to bankruptcy.
The company diversifies its operations in a variety of ways. It
utilizes related diversification to develop similar products
which are mainly salads and burgers but offers them in various
choices such as Big Macor Mac Chicken. The company also
operates in different areas but conducts the same task. It has
also managed to open MC cafes globally. Through related
diversification, the company has many advantages. For instance,
in case there are two McDonald’s restaurants in the same city,
the two can build a synergy through coordinating together to
enjoy similar facilities (Rodrigues, 2016). The facilities include
advertisements and charity events. By focusing on the same
thing, the company is greatly able to pay attention on customer
service, response to competition and utilization of marketing
techniques. As a result, consumers needs and preferences are
greatly met thus enhancing customer loyalty and satisfaction.
McDonalds will continue being a leader in the industry due to
its capacity to identify and meet the changing needs and
preferences of the consumers.
Competitive Environment
The greatest competitor of McDonalds is Burger King. Burger
King has entered a partnership with Seattle’s Best Coffee which
is owned by the giant Starbucks in order to add premium coffee
to its breakfast menu. Burger King operates in 60 nations and in
2019, it generated a total revenue of $21.6 billion. The
organization acquired a slightly higher revenue than McDonalds
which indicates that it is also a leader in the food and beverage
industry and a great competitor of McDonalds. Despite the great

competition in the fast food market, Burger King has been able
to develop a strong brand position thanks to its effective growth
strategies. The company utilizes a product differentiation
strategy as its business level strategy. Under the strategy, the
organization utilizes a product development strategy to grow by
introducing new products based on the needs and preferences of
the consumers. The company gradually introduces new products
to the market while observing the response of the consumers. It
pays great attention on product innovation in order to
differentiate its products and ensure they are very unique
compared to those of competing organizations. McDonalds also
focuses on product differentiation but puts more emphasis on
lowering cost. This may be a great strategy of acquiring and
retaining customers so long as the company also focuses on
producing unique products. In the long run, the organization
that will be most successful is the one that will be able to
provide unique products at an affordable price.
The corporate level strategy of Burger King is majorly based on
growth. The organization pays greater attention on market
penetration and market development. The main aim of the
company is to increase its revenue from the existing markets. It
often opens new restaurants in its existing markets in order to
have a greater market share. It aims at increasing its franchise
network in order to efficiently penetrate markets and its growth
strategy is supported by the unique products offered (Lee,
2017). The company also focuses on market development which
involves entering new markets. Just like McDonalds, Burger
King aims at creating a strong market position in the Asian
region and it is operating in various Asian countries such as
Singapore, South Korea, Taiwan and Japan. Just like
McDonalds, Burger King acquires 95% of its revenues from the
fast food industry.
Based on the analysis of the two companies, I believe that in the
long run Burger King will be more successful than McDonald’s.
McDonald’s operates in 101 countries globally while Burger
King operates in 60 countries and despite this, Burger King was

able to acquire greater revenue than McDonald’s in 2018.
Despite having less operations compared to McDonalds, the
company was able to generate more revenue because of its
emphasis on product differentiation (Bai, 2015). McDonalds has
really been able to offer low priced products but when it comes
to product differentiation, it is not that efficient. The company
that will succeed more in the future is the one that will not only
focus on the product cost but also the uniqueness and as per
now, Burger King has more unique products.
Market Cycles
A slow cycle market is a market whereby resources are shielded
and a particular company maintains monopoly over the market
making it difficult for competitors to penetrate it. Currently,
this kind of market cycle is very rare. On the other hand, fast
cycle markets are markets whereby the competitive advantages
of a company are not shielded and they can easily be imitated
(Hitt, 2013).
My choice from Question 3 would not change in both slow-
cycle and fast-cycle markets. Burger King has extensively
invested in research and innovation therefore it is always
making adjustments to the existing products and introducing
other new innovating products. In a fast cycle market, even if
its products are imitated, it can easily develop other unique
products therefore it will always stay ahead of the competitors.
In a slow cycle market, Burger King would still be successful
because it offers high quality products that are unique and fairly
priced. The commitment of the company in research and
innovation is what makes it stand out when compared with
McDonalds and in slow cycle or fast cycle markets it is still
likely to emerge victorious.
Conclusion
McDonald’s utilizes the cost leadership business level strategy
which entails minimizing costs in order to offer products that
are cheaper compared to those of the competitors. The company
has a cost advantage compared to the competitors because it

produces products at a lower cost. This is as a result of
efficiently managed operations, efficient technologies and low
costs of distribution and sales. It utilizes a single business unit
strategy as its corporate level strategy. It has specialized in the
fast food industry and it greatly understands the aspects
involved in expanding to other economies. Burger King is the
direct competitor of McDonald’s. It utilizes a product
differentiation strategy as its business level strategy. Under the
strategy, the organization utilizes a product development
strategy to grow by introducing new products based on the
needs and preferences of the consumers. Its corporate level
strategy is majorly based on growth. It focuses on market
penetration and market development with a main aim of the
increasing its revenue from the existing markets. Based on the
analysis of the two companies, Burger King is likely to be more
successful in future due to its focus on product research and
innovation. The company that will succeed more in the future in
the fast food industry is the one that will not only focus on the
product cost but also product uniqueness.
Sources
Bai, L., Yan, S., Zheng, X., & Chen, B. M. (2015). Market
turning points forecasting using wavelet analysis. Physica A:
Statistical Mechanics and its Applications, 437, 184-197.
Gassmann, O., Frankenberger, K., & Sauer, R. (2017). A primer
on theoretically exploring the field of business model
innovation.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic
management: Concepts and cases: Competiveness and
globalization (10th ed.). Mason, OH: South-Western Cengage
Learning.
Lee, S. Y. (2017). A Study on the Growth Mechanism of Burger
King Based on Dynamic Models of Success and Failure of

Businesses. 한국유통과학회 학술대회 논문집, 159-161.
Rodrigues, J., Nikhil, S., & Jacob, S. (2016). Promotional
Strategies of McDonalds and Market Effects. Journal of
Management Research and Analysis, 3(1), 53-55.
Rothaermel, F. T. (2017). Strategic management. New York,
NY: McGraw-Hill Education.
Schmid, S., & Gombert, A. (2018). McDonald’s: Is the Fast
Food Icon Reaching the Limits of Growth?. In
Internationalization of Business (pp. 155-171). Springer, Cham.
Thompson, S., Shums, A., Chan, C., Lee, A., & Tong, J. (2016).
BUSINESS 478 SECTION D 600.
Assignment 1: Strategic Management and Strategic
Competitiveness 1
7
Week 3 Assignment 1
Heather Ureno
Strayer University
Dr. Grizzell
Dr. Gardner
October 17, 2019
Week 3 Assignment 1
Introduction
The world today has become a global village and it is vital to
see how globalization and technology have affected the public
corporations. Technology and globalization has continued to
increase through the last two decades. The technology has been
a boost to each of the businesses and brought the world further
together. The two factors of technology and globalization have
driven the world into growth to the worldwide success that is

being seen. The businesses which have gone ahead and adopted
technology have witnessed success while those who have
ignored it have failed. There is a lot more that is being required
from the businesses today so that they can witness the progress.
Technology is giving the public corporations a chance for more
success as is seen in McDonalds.
Globalization
McDonalds is one of the organizations that have witnessed
continuous growth because of technology. The company has
succeed in expanding from the United States to 119 other
countries (McDonald's, 2019). There are several factors that
have made the company succeed in the global market. One of
the factors that have led to this success is the ability of the
company to adapt to the foods and culture of the host nations.
McDonald’s has its types of food and their style but at the same
time they work to accommodate the cultures that are represented
in a nation. The accommodation of the various cultures has
made their food to attract customers from around the world. The
company, for example, has teriyaki burgers in their Japanese
menus while in Israel they have accommodated kosher
restaurants.
McDonald’s today is present in 119 countries with 31000
restaurants there. There are more than 1.5 million people who
are employed both directly and indirectly by the company. The
company has greatly contributed to making the unemployment
issue better (Geography and Lang Arts Project, 2008).
Globalization continues today and McDonalds has made sure
that it is not left behind. They are going into new countries and
making tailored systems for their various markets. There are 24
hour drive-thru where they are required as well as having some
morning menus where such a culture exists. Customers to use in
the long run. There are several
Technology
The company has managed to save a lot on technology and have
enough money to set up more services for the customers. The
technology has also helped in getting more customers from

around the world by getting into channels like social media. The
technology of today helps a business to predict its sales as well
as project the expected demand and supply. It is important to
get into technology so as to adapt to the trends of the day as
well as people (Bergh & Nilsson, 2014). The restaurants come
with Wi-Fi for the consumer who is always on the go. There are
many consumers who are always on the go and want to take
their work to the restaurant. There are also web based games for
the consumers that they can engage in while they enjoy their
meals. The ability to multitask is today a core part of the
consumer experience. It is critical to make sure that the
company is working to create a place driven by information
technology. There are several advantages of having the courage
to dig into the potential that is there in information technology.
Competing in the global market means being with the latest
technology for the benefit of the consumer (Inglis & Gimlin,
2015). It is important to have effective leadership in the fast
food industry and McDonalds has managed to do this.
Globalization for the company driven by technology is what is
required for the success of the public corporations such as
McDonalds.
Industrial Organization Model
The use of the industrial organization model is a way which
McDonald’s can earn great returns. The application of this
model gives corporations the chance to succeed in the long run.
There are several things that can be done under the industrial
organization model to ensure the increase in the returns. The
first step that the business can take is ensuring that they
correctly study the external environment. McDonald’s must
study each of the places that they intend to set up the business.
The company has succeeded in this over the years through the
customization of their services. Each of the foods that they
serve is adapted to the local culture and this way people are
able to accept the company as their own. McDonalds is already
a popular company around the world and the customization of
services acts to bring more customers on board (Bergh &

Nilsson, 2014). The use of the industrial organization model
also demands the location of industries and areas which have
the potential of giving more than average returns. McDonalds
has managed to attract more consumers today with their
excellent store designs as well as bright colors (Tavin &
Hausman, 2004). The company has also continued to witness
success because of the CSR works such as giving charity to
children.
Resource-Based Model
McDonalds today has a strategy of ensuring that they have
enough customers in their restaurants. The next step in the
process is ensuring that the customers are staying around. There
needs to be a strategy of ensuring that the profits are going over
and beyond what is projected (Inglis & Gimlin, 2015). This is
where the resource-based model comes in. It is one of making
sure the available resources are being used properly. The
strategies need to be accompanied by the acquisition of skills as
well as assets. The major resource that the company has is the
ability to make fast food that is loved and of good quality. They
are also able to customize services to the needs of the various
consumers. The company has managed to go global because of
the use of these resources. There are other corporations which
have tried to globalize their operations but have failed because
they keep the same services wherever they go. It is critical to
make sure that everything that they have is put together and
going into proper actions. The experimenting over the years has
made it possible for the company to determine what works in a
given market and what does not. There are always superior
returns for the company wherever they go and it has helped
them to achieve such success. Their globalization plans only
require to be adjusted slightly when going to such a market. The
resource-based model involves the company taking all of their
capabilities and resources and adjusting them so that they are in
line with the set strategy. The differences which are seen in the
performance comes from the option and choices that are made in
the use of the capabilities and resources.

Vision
The vision statement of McDonalds guides it in all of its
activities. It is the one which influences mostly the employees
and the management. The vision of McDonalds is to be the best
fast food restaurant in the world (McDonald's, 2019). They want
to also offer the quickest services as it the norm in the fast food
industry. Being the best for McDonalds also means giving
extraordinary service, quality, and cleanliness. The company
wants to give each of the consumers a smile on their faces in
every part of the world. The vision statement is what has made
it critical for the company to offer customized services to every
restaurant around the world. There are different foods to give
each of the consumers a smile on their faces. The consumer can
choose to share the smile with family or take it as they go about
their daily issues.
Mission
The mission of McDonalds is to be the favorite place for
the consumer to drink and eat. The operations around the world
are run by the plan to win strategy. The customer experience by
the company works towards ensuring that there is consideration
for the place, products, price, people, and
promotion (McDonald's, 2019). In line with the mission, the
company has continued to make their restaurants more consumer
friendly through use of attractive colors, Wi-Fi, and so much
more.
Stakeholders
Stakeholders are a core part of any business and McDonalds is
not different. There are various stakeholders in the company
such as suppliers, users, customers, the government, and
shareholders (Bergh & Nilsson, 2014). The users of the
company are the consumers and they are the fuel that keeps the
company going. The governance of the company ensures that
they are working according to the vision and mission sated.
There are also influencers who guide the policies and the public
relations exercises of the company. The influencers are the ones
who make or break the image of the organization.

Sources
McDonald's. (2019). Our Values. Retrieved from
http://corporate.mcdonalds.com/corpmcd/about-us/our-
values.html
Bergh, A., & Nilsson, T. (2014). Is globalization reducing
absolute poverty? World Development, 62, 42-61.
Tavin, K., & Hausman, J. (2004). Art education and visual
culture in the age of globalization. Art Education, 57(5), 47-53.
Inglis, D., & Gimlin, D. (2015). The globalization of
food. Nova York.
Competitivenes
s
1
Week
3
Assignment
1
Heather Ureno
Strayer University

Dr
.
Grizzell
Dr. Gardner
October 17, 2019
Competitiveness 1
Week 3 Assignment 1
Heather Ureno
Strayer University
Dr. Grizzell
Dr. Gardner
October 17, 2019
Assignment II: Analysis of McDonalds Corp 2
Assignment II: Analysis of McDonalds Corp 1

Assignment II: An Analysis of McDonalds Corporation
Heather Ureno
Strayer University
Dr. Grizzell
Dr. Gardner
November 4, 2019
An Analysis of McDonalds Corporation
McDonald's is one of the most prominent fast-food restaurants
globally. These restaurants have managed to penetrate and be
very successful in the global market. That is they have been
able to set up restaurants in one hundred and nineteen countries
owning over thirty-one thousand restaurant stores. All these
stores operate optimally, giving back high returns as profits to
the organization. The brand enjoys several strengths from its
operations. Firstly, McDonald's has a very strong brand image.
This makes McDonald's competitively strong (Greenspan,
2017). This strong brand image enables it to enjoy excellent
brand awareness which is another strength. The corporation
focuses on marketing and customer service which has helped the
brand to grow its recognition higher. Additionally, the
corporation owns many restaurants, which has given it an edge
over its competitors as this large number or restaurants helps in
making the brand easily known and recognized. Furthermore,
the company has had several successful advertising and
promotional campaigns that were promoting specific individual
products but having the ripple effect of promoting the brand as
a whole. This has further increased its brand awareness (Pratap,
2019). Another strength of McDonald's is its large and diverse
menu. The restaurants serve a large and diverse menu in its
hundreds of stores. The restaurants serve a uniform menu apart
from minor variations to cater for specific geographical needs in
some restaurants. However, apart from these strengths the
McDonald brand also has several weaknesses. Firstly, is the

brand's business model that makes it over-dependent on
franchisees about ninety percent of the McDonalds business is
operated by franchisees. In as much as the McDonalds business
model is stable there usually arises issues with the franchisees,
which makes it difficult for the company owner to be able to
implement some business decisions very fast and also it makes
it difficult for the company to run effectively if the franchisee
does not agree with some of the policy decisions (Pratap, 2019).
Secondly, McDonald's weakness is that there is lack of
employee satisfaction. The whole Quick Serve Restaurants
(QSR) industry is faced with this challenge of employee
satisfaction in that these restaurants have a reputation for
recording the highest profits but underpaying its employees.
McDonald's has faced several protests and strikes of its
employees as they were demanding an increase in their
minimum wage. Additionally, McDonalds Corporation is highly
dependent on western markets. A large percentage of the
corporation’s revenue is from the United States, followed by
European countries like the United Kingdom, France and also
Canada. Its income from the Asian market is low which
signifies that it has a low market penetration and any economic
disruptions in its core markets will have a significant impact on
its revenues. The McDonalds corporation can utilize its
strengths so that they can be able to continuously increase its
revenues and further stay ahead of the competition. This can be
done by adopting a strategy of adopting new technology and
maximizing on its advantages to further build the brand image
and its awareness, this can be done by utilizing online platforms
such as blogs, and the company’s website to further increase
marketing platforms (Pencak, 2019). The brand could further
work on its menu, in as much as it is diversified, they could
innovate new menu items that would be appealing to the
millennials as the current view that they hold is that
McDonald's is for oldies and sell food that is high on calories.
The brand could develop a menu for the health onerous people
this will increase the corporation's revenue percentages (Pratap,

2019). In order for the corporation to reduce its overdependence
on the western markets, it could employ a strategy of increasing
its market share in the Asian and also African markets, which
will help it ensure that its revenues are not easily affected by
economic changes in its main markets. Also the corporation can
further deal with the issue of employee satisfaction by better
compensating their employees and dealing with employee-
related challenges like overworking (Bstrategyhub.com, 2019).
McDonald's has a large capital base from its stakeholders which
enables it to open many new restaurants. It has many stores
worldwide and a team of competent and trained staff and
managers. The corporation has several core competencies that is
experienced and highly trained employees, continuous online
and on job training ensures that the staff is adequately equipped
with the relevant skills, other competencies include, superior
customer service, fabulous locutions, continuous product
development, and utilization of advanced technologies. They
also emphasize on teamwork and have a clear role and
requirement list for each employee.
One of the segments of the general environment that affect
McDonald as a corporation and the industry as a whole is the
political factors which include government regulations. Due to
the nature of foods served in restaurants such as McDonald's
they are purported to be the cause of lifestyle diseases like
diabetes and hypertension governments have now passed
regulations that recommend the sale of healthy food state for its
population. This has had an effect on the foodservice industry
as restaurants like McDonald, have now been forced to make
changes to its menu items which have had a negative impact as
the operational costs have increased. The second environmental
factor is the socio-cultural factors. McDonald's operates
globally, meaning that when they are making decisions and
policies, they have to take into consideration the social cultural
factors of the countries that they operate in. For example for
Islamic countries, they have to ensure that they use ‘halaal’
ingredients and products (Frue, 2018).

The two forces of competition for McDonald's is the high
availability of substitutes and new entrants in the market. The
company has responded by rolling out new products and
allowing additions to the existing food chores like one can add
protein to the fruit smoothies. This has helped so as to provide a
diversified menu for its customers. Regarding the new entrants,
in as much as they are not a significant threat globally, locally
they present a meaningful risk. McDonald's has dealt with this
threat by increasing its promotional campaigns and ensuring
that their services are customer-centric. The company can
further deal with these competitive forces by further
diversifying and expanding its menu to include more healthy
items and also by focusing on further expanding in the Asian
and African countries so as to increase its revenue and market
share (Gregory, 2018).
One of the greatest external threat that McDonald's corporation
faces is the change in the consumer's tastes and preferences. In
recent years many people have become health conscious about
what they take. This is because there has been a drastic increase
in lifestyle chronic diseases like diabetes, hypertension, obesity,
heart attack and stroke. McDonald’s is faced with the threat of
losing its customers as they how move to restaurants that rotter
mon organic and healthy menu items as compared to
McDonald's which persevered to have a menu that has high
amounts of sodium and sugar in their menu items (Frue, 2018).
McDonald's is losing its millennial clientele to upcoming small
restaurants like Panera and Chipotle as explained by
(Jargon,2014) which offer more appeal to the younger
generation as they offer more organic and natural food
supplements and also a variety in their menus. This provides a
stronger appeal to the millennials. The corporation can easily
face and overcome this threat by expanding its menu so as to
accommodate the needs of the health-conscious clientele and
potential customers. For example, McDonald's competitors like
Burger king introduced salads to their menu and this has had a
positive impact on them. This solution is supported by (

pestheanalysis.com, 2015) who suggests that McDonald's can
continue to survive as the dominant fast-food brand in the
industry if it successfully manages to change and reform its
menu so that it is adaptable to the current changing times.
The greatest opportunity presented to McDonalds Corporation is
global expansion. Considering that McDonald's is overly
dependent on Western markets, the brand has the opportunity to
expand and grow into the developing countries. Market
development strategy can be utilized by the company to enable
it to establish and grow its operations in the Middle East
countries when it has not yet ventured in. Also, by developing
and increasing its market coverage of the Asian market the
company can be able to increase its revenue returns and also
shield itself from economic strains from its main markets
(Greenspan, 2017). Furthermore, other than expanding into
different states of America the company has the potential of
expanding its operations globally to many other countries and
focusing more on the international markets (Bstrategyhub.com,
2019). The company can also focus on increasing its restaurant
chains in China and Asia as a whole as further suggested by
(Krull, 2018) this will provide a great opportunity for the
corporation to spread its business economic risks over a large
market cushioning it from economic fluctuations that might
have a great impact on the business.
References
Bstrategyhub.com. (2019). McDonald’s SWOT Analysis (2019).
Retrieved 4 November 2019, from
https://bstrategyhub.com/mcdonalds-swot-analysis/
Frue, K. (2018). PEST Analysis of McDonald’s: Which factors
affect their future success. Retrieved 4 November 2019, from
https://pestleanalysis.com/pest-analysis-of-mcdonalds/
Greenspan, R. (2017). McDonald’s SWOT Analysis &
Recommendations - Panmore Institute. Retrieved 4 November
2019, from http://panmore.com/mcdonalds-swot-analysis-
recommendations

Gregory, L. (2018). McDonald’s Five Forces Analysis (Porter’s
Model) & Recommendations - Panmore Institute. Retrieved 4
November 2019, from http://panmore.com/mcdonalds-five-
forces-analysis-porters-model
Jargon, J. (2014). McDonald’s Faces ‘Millennial’
Challenge. The Wall Street Journal. Retrieved from
http://online.wsje.com
Krull, R. (2018). McDonald's: Strengths, Weaknesses,
Opportunities, Threats | The Motley Fool. Retrieved 4
November 2019, from
https://www.fool.com/investing/general/2010/08/25/mcdonalds-
strengths-weaknesses-opportunities-threa.aspx
Pencak, S. (2019). 3 Steps To Use Your Strengths and
Weaknesses To Improve Your Performance. Retrieved 4
November 2019, from https://silviapencak.com/strengths-and-
weaknesses/
Pestleanalysis.com. (2015). McDonald’s SWOT Analysis:
Strengths and Threats. Retrieved 4 November 2019, from
https://pestleanalysis.com/mcdonalds-swot-analysis-strengths-
threats/
Pratap, A. (2019). McDonald's SWOT Analysis 2019. Retrieved
4 November 2019, from
https://notesmatic.com/2019/08/mcdonalds-swot-analysis-2019/

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