21. The body is man's first and most natural
instrument. Or more accurately, not to speak of
instruments, man's first and most natural
technical object, and at the same time technical
means, is his body.
Marcel Mauss (1935)
22.
23. The Medium is the Message /
This fact, characteristic of all media, means
that the “content” of any medium is always
another medium
Marshall McLuhan (1964)
24. What’s the Message of the Internet ?
The Medium is the Message /
This fact, characteristic of all media, means
that the “content” of any medium is always
another medium
Marshall McLuhan (1964)