epc mural art presentation

1. MURAL ART IN
LAMAN SENI 7

2. Introduction
 Mural art is becoming increasingly popular in Malaysia.
 It’s not only a tourist attraction but also a great
backdrop for locals to take pictures.
 Become a magnet that invite people to come and
appreciate the arts.

3. LOCATION

4. CHOOSEN MURAL ARTS
BUMI KU
MALAYSIA’S PARADISE
QUIT SMOKING

5. QUIT SMOKING

6. ARTIST: Syafiq Rasyid bin
Abdul Jalil
20 years old
Lives in Taman
Dagang,
Ampang.
Student from
UITM Shan
Alam

7. QUIT SMOKING
It is important that everyone should know
that smoking is harmful and for extreme
situation it may cause serious illness. The
motive behind this piece is to expose the
people to the unseen effects of smoking
on a person’s health.

8. QUIT SMOKING
3D Installation
Use minimalist and existence
of the smoking area
State that a smoker may look
physically healthy but not
inside

9. Concepts
Physical Appearance
First impression
Visual preference
Self perception
 Verbal Messages

10. PHYSICAL APPEARANCE
 The contrasting physical appearance is
used to distinguish the lungs of the two
types; smokers and non-smokers.
 The smoker’s lung is depicted as the
dirtier, more damaged-looking lung
whereas the non-smoker’s lung is
depicted as bright, clean ad healthy.
 Non-verbal communication is used in this
context to provide a visual form to
communicate the differences between
the two lifestyles.

11. FIRST IMPRESSION
The first scene that strikes the
viewer’s eye is the contrasting
condition between the two
lungs.
Viewers are disgusted by the
lung on the left, as opposed to
the healthy lung on the right.
Through the slogan, viewers then
realize these are lungs belonging
to two different people, the
smoker and the non-smoker.

12. VERBAL COMMUNICATION
The slogan sends the message,
while the visual of the deteriorated
lung reinforces it in the viewer’s
mind.
Forces smokers to re-evaluate their
habits by reminding them about
the effects of smoking that they
cannot see (“healthy on the
outside, but not inside”).

13. VISUAL PREFERENCE
The first response of the viewer
toward the mural is disgust toward
the smoker’s lung, preferring the
healthier looking non-smoker’s
lung.
The visual preference of the viewer
towards the healthy lung
discourages the viewer to smoke,
wanting to relate to the image of
their healthy, non-smoker’s lung.

14. SELF-PERCEPTION
The image of the smoker’s lung makes the
viewer (especially smokers) reflect on their
habits, giving them a glimpse of what could
be happening to their lungs that they
cannot see.
Smokers in particular are alerted to the fact
that while they may look and feel healthy,
the real effects are the ones that they
cannot see.
This self-reflection encourages smokers to
stop smoking.

15. BUMI KU

16. ARTIST : Z_ART GALLERY
STUDIO
•Founder is Zart Zaini.
•From Penang, Malaysia.
•Participated in many
art events, Public Art
Event, Penang Art
Exhibition.

18. BUMI KU
 Bumi ku is an artwork which uses 100%
recycle materials such as plastic forks,
spoons, cups and others are transformed
into a forest of flora and fauna. Bumi ku
inspires viewers to reduce, reuse and
recycle.

19. BUMI KU
3D Installation artwork
Implement the concept of
reuse, reduce and recycle
materials.

20. CONCEPTS
First Impression
Non-verbal
Communication
Perception
 Organizational
Communication

21. Organizational
Communication
This mural art is drawn by an
organization and the message
they want to pass to the people
through this mural art is to
encourage viewers to reduce,
reuse and recycle.

22. PERCEPTION
 From the artist’s perspective, this mural represents
the importance and potential of reducing, reusing
and recycling used materials. The artist does this by
the interesting use of recycled materials and
incorporating a variety of colours, patterns and
sizes.
 From the perspective of the audience, the mural
may be about reusing used materials instead of
simply disposing of them.
 In conclusion, perception between the artist and
the viewer may vary.

23. FIRST IMPRESSION
 Variety of colors and sizes
 Interesting usage of materials
Generally an attractive view, it
effectively catches the audience’s
eye to relay the underlying message.
 The underlying message being about
inspiring the audience to reduce,
reuse and recycle.

24. NON-VERBAL
COMMUNICATION
 Mr. Zart ,the artist of this artwork is trying
to remind us about the various uses of
everyday materials and how we should
find ways to reuse materials instead of
throwing them away.
 He does this by producing an artwork
using creative techniques and an
interesting use of materials and colors to
attract the attention of the viewer.

25. MALAYSIA’S PARADISE

26. ARTIST : SINCERE MERCH
Established in 2010.
From Kota
Kinabalu, Sabah
Instagram
@officialsincere

28. MALAYSIA’S PARADISE
The artwork presents the
relaxation and heaven fullness
of islands and beaches
around Malaysia. As a country
surrounded by beach and
coasts, it is a clear message
given to the audience on how
beautiful and gorgeous of
nature here.

29. MALAYSIA’S PARADISE
Painting on site
Doors are presentable as
chairs on beaches

30. CONCEPTS
Dress code
First impression
Body movement
Gesture and expression
Proximity

31. Physical Appearance
 Theme of the mural art is tropical
 The lady is wearing a green floral dress
and holding a beach hat with a hibiscus
flower on her hair
 The hibiscus flower on her hair represent
the national flower of Malaysia
(Malaysia’s Paradise)
 The attire that she is wearing matches
the background and theme of the
mural.

32. FIRST IMPRESSION
 The overall look of the mural has a
relaxing feel to it and it gives one the
sense of being in the beach
 It is very interactive and inviting because
there is another bench for viewers to
lean back against it
 The lady on the chair next door acts as a
companion for the viewers to take
picture with

33. BODY MOVEMENT
Lying on the beach’s bench and
enjoy the sun light.
Hand stroking her hair.
Another hand is holding her hat
One leg is slightly bending in the
comfortable position to show that
she is relaxing on bench.

34. GESTURE AND EXPRESSION
The lady is smiling to the next
bench.
The lady look cheerful and friendly.

35. PROXIMITY
Through this mural locals can
receive a sense of proximity
through their familiarity with the
elements displayed in the mural.
Locals are able to relate with the
feel of local beaches as the
“Malaysian Paradise” magazine,
shaved ice and a plate of Nasi
Lemak is displayed on the table
beside her.