Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Lane County Farmers Market


Published on

  • Be the first to comment

Lane County Farmers Market

  1. 1. Lane County Farmers Market Consumer Research Project (Group 7)
  2. 2. Research Objective + Gain valuable knowledge about farmers market consumers. + Find a specific target audience to increase LCFM awareness/sales. + Develop a strategy to increase the amount of food grown and consumed locally. + Help LCFM to build, maintain, and maximize both preexisting and potential relationships with consumers.
  3. 3. The Approach +Mintel Data base (Natural and Organic food and beverage consumer) + LCFM Consumer Survey + UO Qualtrics Online Student Survey + One onone Interviews with LCFM Consumers.
  4. 4. Secondary Research
  5. 5. Secondary Research
  6. 6. Secondary Research
  7. 7. Primary Research
  8. 8. + Fix parking to increase the ease of shopping + Target 18-34 year old families with young children + Utilize new media marketing to increase awareness and get people more involved. + Play up health benefits of buying local/organic + Play up freshness of products + Play up the local position ( aka local economy benefits ) + Kid friendly activities/events at the market + Tourist attraction for out-of-towners to get a sense of Eugene + Improve navigation/organization ( create a vendor map ) + Increase awareness about Tuesday and Thursday Markets. Opportunities
  9. 9. Mock-up Flyer