Plenary1 m leurs


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Plenary1 m leurs

  1. 1. Dutch challenges in Health Promotion Public Health behind the dykes… Mariken Leurs PhD Centre for Healthy Living RIVM
  2. 2. The Dutch Story1.0: <ul><li>Current trends in Dutch Public Health </li></ul><ul><li>White Paper on Public Health – launched 25 May 2011 </li></ul><ul><li>Challenges & opportunities for HealthPromotion2.0/3.0 </li></ul>
  3. 3. <ul><li>Health situation by socio-economic status </li></ul>Highest education level Lowest education level Life expectancy at birth, men Healthy life years (self-reported) Difference in life expectancy men = 7,3 years in healthy life expectancy men = 18,8 years!
  4. 4. Percentage smoking teenagers (10-19yr) Boys Girls Ave. 1994-2008
  5. 5. Wake-up call by social media in 2009 <ul><li>Introduction of the Humano Papilloma Virus – vaccination 2009 </li></ul><ul><li>Confusion on Facebook by a worried mum </li></ul><ul><li>Lots of debate in social media </li></ul><ul><li>RIVM kept quiet </li></ul><ul><li>Specialists no longer trusted </li></ul><ul><li>Old campaign strategies failed! </li></ul>
  6. 6. White Paper on Public Health: “Health nearby” <ul><li>I’d like to provide people with the opportunity to make their own life-style choices. </li></ul><ul><li>I stand for a positive health policy linked to daily life. </li></ul><ul><li>Sports can play an important role. </li></ul>Edith Schippers – minister of Health
  7. 7. Too much preaching in the past! Thou shall follow government campaigns! Listen, you foolish citizens, you must live healthy! Health: your own responsibility?!
  8. 8. Government no longer interferes in personal choices of adults Health Campaings
  9. 9. The Healthy Choice the Easy Choice <ul><li>Encouraging environments </li></ul><ul><li>Play area’s for children </li></ul><ul><li>Exercise facilities in neighbourhoods </li></ul><ul><li>Healthy school canteens </li></ul><ul><li>Smoke free school play grounds </li></ul><ul><li>All voluntary measures, no laws </li></ul>
  10. 10. Short history of Centre for Healthy Living <ul><li>2005 Dutch Health Inspectorate: health promotion (HP) support is fragmentend; quality of local level HP to low </li></ul><ul><li>2006: Ministry of Health decides to establish a national HP centre under public governance </li></ul><ul><li>2008: Centre for Healthy Living opens - part of the National Institute for Public Health and the Environment (RIVM). </li></ul><ul><li>2010: website, quality assessment of interventions, manuals for local & school health promotion, professional support etc. </li></ul><ul><li> english / </li></ul>
  11. 11. The Health Promotion social media challenge health
  12. 12. Health Promotion 1.0  HP Public Public 1.0 HP
  13. 13. Health Promotion 1.0  2.0 HP Public Public 1.0 2.0 HP People Co-creation 2-way communication
  14. 14. Health Promotion 1.0  2.0  3.0 HP Public Public 1.0 2.0 3.0 HP People Collaboration Co-creation 2-way communication
  15. 15. Health Promotion 3.0 <ul><li>Simple ( = easy for every one ) </li></ul><ul><li>Smart ( = society 3.0 ) </li></ul><ul><li>Sharing ( = but not free ) </li></ul><ul><li>Sustainable ( = low/no effort / costs ) </li></ul><ul><li>No hierarchy </li></ul><ul><li>Information finds you </li></ul><ul><li>Our challenge: </li></ul><ul><li>Inspiring with the ‘right’ information </li></ul><ul><li>Promoting healthy life-styles and taking people’s concerns seriously </li></ul><ul><li>Partnerships in making the healthy choice the easy choice </li></ul>
  16. 16. Health Promotion 1.0  2.0  3.0 HP Public Public 1.0 2.0 3.0 HP People Partnerships Co-creation 2-way communication
  17. 17. The Dutch Story1.0  MarikenLeurs 2.0 <ul><li>Let’s link on LinkedIn </li></ul><ul><li>Follow, </li></ul><ul><ul><li>respond </li></ul></ul><ul><ul><li>& retweet with Twitter </li></ul></ul><ul><li>Open your YouTube channel </li></ul><ul><li>Share our PPT’s on SlideShare </li></ul><ul><li>And… don’t forget about Facebook </li></ul>have fun!