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Digital Kids on
Branding, Privacy
and Technology Bias
Girl Geeks Toronto 2015
@andrewsmyk
#digitalkids #digitalfirstkids
Andrew Smyk
Sheridan College
Program Coordinator
#digitalkids #digitalfirstkids
Girl Geeks Toronto 2015
@andrewsmyk
“People two, three or four years apart
are having completely different
experiences with technology,”
Lee Rainie, director ...
10 - 6 - 3
13 - 8 - 6
the research
the research
64 interviews
12 birthday parties
3 girls soccer teams
2 girls hockey teams
4 class room visits
6 online surveys
Updated N...
the research
historical view
the research
the research
technology clusters
We preselect the technology
we give to kids
Kids select the technology
with the lowest level of
abstraction
the research
“They have their own brand new one.”
- Goldstone
“My daughter had her own iPad since
she was 1 years old.”
- gary2kool
“Ki...
methods
A/B Testing
A/B with Tablets
3 iPads
(I & II, Mini)
4 Android Tablets
(Nexus 7, Thrive, Galaxy Tab)
same apps installed
outcome
children ages 3 to 5 years old,
know which logo and products
correspond with which brand.
variation
iPad Only
A/B with Web Sites
Two versions of a site created
(desktop vs. responsive)
90%
abandon rate
content
content
technology
Technology is neither good nor bad;
nor is it neutral. Kranzberg’s six laws of technology.
“This is my iPad.”
Hands on. Minds on. Authentic.
kids
“Why is there a phone in your camera?”
•Folding Chalk Board
+
•Face Time
•Folding Chalk Board
+
•Face Time
Technology associations
phone = camera, Kindle = book
“digital” is disappearing
“download” is disappearing
“play” terminology is changing
If it looks like a button, it better be a button.
the research
https://www.flickr.com/photos/28478778@N05/5728485497/
Kids prefer eReaders over
traditional print books
Except when reading is done
with a parent
Adapting Technologies to
their needs
Kids 2 to 6 are task focused,
not necessarily goal focused.
analog and digital
worlds
“The movement between digital and traditional analog
tools as means of expression and creation comes
naturally to kids. Th...
Prototyping
Collaborative drawing
Final Version
adults vs. children
branding
name some search engines?
Google
the internet
There are other search
engines.
“Really? Why?”
genericTM
privacy
16 girls
16 iPods
16 girls
16 iPods
16 girls
16 iPods
16 girls
16 iPods
Within the peer group,
there was no privacy
bias
Touch over type
adaptive/responsive content
mobile over desktop
Google SEO
- Josh Clark (@globalmoxie)
“Every Desktop Design Has
To Go Finger-Friendly"
http://bit.ly/digitalfirstkids
Design Considerations for Little Fingers
Designing UI and UX for Children
my details
• twitter: @andrewsmyk
• blog: andrewsmyk.com/research
• Feel free to tweet, write, etc.
• Kids twitter:
– @i_a...
Thank You!
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
Digital Kids and Technology Bias - Girl Geeks TO Edition
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Digital Kids and Technology Bias - Girl Geeks TO Edition

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Kids are growing up in a world filled with ubiquitous mobile devices and access to the world’s knowledge literally at their finger tips. We are seeing students who are mobile and connected. Tech-savvy kids are growing up to be tech-savvy college bound teens who are connected, social and will bring with them a new paradigm of gesture bias and interaction preferences with technologies, media and privacy. This cohort will break down the traditional ideas of branding, marketing and personal privacy and continue in their dependence on online information and social media.

How will this bias for gesture/touch over mouse/keyboard influence the adoption of technology? How will the consumption of content change? How will we adapt and change to meet the new expectations of the digital kids?

Published in: Internet
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Digital Kids and Technology Bias - Girl Geeks TO Edition

  1. 1. Digital Kids on Branding, Privacy and Technology Bias Girl Geeks Toronto 2015 @andrewsmyk #digitalkids #digitalfirstkids
  2. 2. Andrew Smyk Sheridan College Program Coordinator #digitalkids #digitalfirstkids Girl Geeks Toronto 2015 @andrewsmyk
  3. 3. “People two, three or four years apart are having completely different experiences with technology,” Lee Rainie, director of the Pew Research Center’s Internet and American Life Project. http://www.flickr.com/photos/tocaboca/5523596357/
  4. 4. 10 - 6 - 3
  5. 5. 13 - 8 - 6
  6. 6. the research
  7. 7. the research
  8. 8. 64 interviews 12 birthday parties 3 girls soccer teams 2 girls hockey teams 4 class room visits 6 online surveys Updated Nov 2014
  9. 9. the research
  10. 10. historical view
  11. 11. the research
  12. 12. the research
  13. 13. technology clusters
  14. 14. We preselect the technology we give to kids
  15. 15. Kids select the technology with the lowest level of abstraction
  16. 16. the research
  17. 17. “They have their own brand new one.” - Goldstone “My daughter had her own iPad since she was 1 years old.” - gary2kool “Kids hand me down went to the grandparents.” - themiss
  18. 18. methods
  19. 19. A/B Testing
  20. 20. A/B with Tablets
  21. 21. 3 iPads (I & II, Mini) 4 Android Tablets (Nexus 7, Thrive, Galaxy Tab)
  22. 22. same apps installed
  23. 23. outcome
  24. 24. children ages 3 to 5 years old, know which logo and products correspond with which brand.
  25. 25. variation
  26. 26. iPad Only
  27. 27. A/B with Web Sites
  28. 28. Two versions of a site created (desktop vs. responsive)
  29. 29. 90% abandon rate
  30. 30. content
  31. 31. content
  32. 32. technology
  33. 33. Technology is neither good nor bad; nor is it neutral. Kranzberg’s six laws of technology.
  34. 34. “This is my iPad.”
  35. 35. Hands on. Minds on. Authentic.
  36. 36. kids
  37. 37. “Why is there a phone in your camera?”
  38. 38. •Folding Chalk Board + •Face Time
  39. 39. •Folding Chalk Board + •Face Time
  40. 40. Technology associations phone = camera, Kindle = book
  41. 41. “digital” is disappearing
  42. 42. “download” is disappearing
  43. 43. “play” terminology is changing
  44. 44. If it looks like a button, it better be a button.
  45. 45. the research https://www.flickr.com/photos/28478778@N05/5728485497/
  46. 46. Kids prefer eReaders over traditional print books
  47. 47. Except when reading is done with a parent
  48. 48. Adapting Technologies to their needs
  49. 49. Kids 2 to 6 are task focused, not necessarily goal focused.
  50. 50. analog and digital worlds
  51. 51. “The movement between digital and traditional analog tools as means of expression and creation comes naturally to kids. Their movement is seamless and effortless; we’ve lost this skill as adults.” - Andrew Smyk www.andrewsmyk.com/research/kids-and-robots/
  52. 52. Prototyping
  53. 53. Collaborative drawing
  54. 54. Final Version
  55. 55. adults vs. children
  56. 56. branding
  57. 57. name some search engines?
  58. 58. Google the internet
  59. 59. There are other search engines.
  60. 60. “Really? Why?”
  61. 61. genericTM
  62. 62. privacy
  63. 63. 16 girls 16 iPods
  64. 64. 16 girls 16 iPods
  65. 65. 16 girls 16 iPods
  66. 66. 16 girls 16 iPods
  67. 67. Within the peer group, there was no privacy
  68. 68. bias
  69. 69. Touch over type adaptive/responsive content mobile over desktop Google SEO
  70. 70. - Josh Clark (@globalmoxie) “Every Desktop Design Has To Go Finger-Friendly"
  71. 71. http://bit.ly/digitalfirstkids Design Considerations for Little Fingers Designing UI and UX for Children
  72. 72. my details • twitter: @andrewsmyk • blog: andrewsmyk.com/research • Feel free to tweet, write, etc. • Kids twitter: – @i_am_oriana – @iamruslan
  73. 73. Thank You!

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