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Digital Kids on Branding, Privacy and Technology Bias - HeWebAR 2013

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Digital Kids on Branding, Privacy and Technology Bias - HeWebAR 2013

  1. 1. Digital Kids on Branding, Privacy and Technology Bias HighEd Web – Arkansas 2013 @andrewsmyk #digitalkids #hewebar
  2. 2. Digital Kids on Branding, Privacy and Technology Bias HighEd Web – Arkansas 2013 @andrewsmyk #digitalkids #hewebar
  3. 3. Andrew Smyk Sheridan College Program Coordinator HighEd Web – Arkansas 2013 @andrewsmyk #digitalkids #hewebar
  4. 4. “People two, three or four years apart are having completely different experiences with technology,” Lee Rainie, director of the Pew Research Center’s Internet and American Life Project. http://www.flickr.com/photos/tocaboca/5523596357/
  5. 5. 10 - 6 - 3
  6. 6. 11 - 7 - 4
  7. 7. the research
  8. 8. the research
  9. 9. 72 interviews 3 birthday parties 2 girls soccer team 2 class room visits
  10. 10. the research
  11. 11. historical view
  12. 12. the research
  13. 13. the research
  14. 14. technology clusters
  15. 15. We preselect the technology we give to kids
  16. 16. Kids select the technology with the lowest level of abstraction
  17. 17. the research
  18. 18. “They have their own brand new one.” - Goldstone “My daughter had her own iPad since she was 1 years old.” - gary2kool “Kids hand me down went to the grandparents.” - themiss
  19. 19. methods
  20. 20. A/B Testing
  21. 21. A/B with Tablets
  22. 22. 2 iPads (I & II) 2 Android Tablets
  23. 23. same apps installed
  24. 24. outcome
  25. 25. variation
  26. 26. iPad Only
  27. 27. children ages 3 to 5 years old, know which logo and products correspond with which brand.
  28. 28. A/B with Web Sites
  29. 29. Two versions of a site created (desktop vs. responsive)
  30. 30. 95% abandon rate
  31. 31. content
  32. 32. content
  33. 33. technology
  34. 34. Technology is neither good nor bad; nor is it neutral. Kranzberg’s six laws of technology.
  35. 35. “This is my iPad.”
  36. 36. Hands on. Minds on. Authentic?
  37. 37. kids
  38. 38. “Why is there a phone in your camera?”
  39. 39. •Folding Chalk Board + •Face Time
  40. 40. •Folding Chalk Board + •Face Time
  41. 41. Technology associations phone = camera, Kindle = book
  42. 42. “digital” is disappearing
  43. 43. “download” is disappearing
  44. 44. “play” terminology is changing
  45. 45. Kids prefer eReaders over traditional print books
  46. 46. Except when reading is done with a parent
  47. 47. Adapting Technologies to their needs
  48. 48. Kids 2 to 6 are task focused, not necessarily goal focused.
  49. 49. analog and digital worlds
  50. 50. “The movement between digital and traditional analog tools as means of expression and creation comes naturally to kids. Their movement is seamless and effortless; we’ve lost this skill as adults.” - Andrew Smyk www.andrewsmyk.com/research/kids-and-robots/
  51. 51. Prototyping
  52. 52. Collaborative drawing
  53. 53. Final Version
  54. 54. adults vs. children
  55. 55. branding
  56. 56. name some search engines?
  57. 57. Google the internet
  58. 58. There are other search engines.
  59. 59. “Really? Why?”
  60. 60. genericTM
  61. 61. privacy
  62. 62. 16 girls 16 iPods
  63. 63. 16 girls 16 iPods
  64. 64. 16 girls 16 iPods
  65. 65. 16 girls 16 iPods
  66. 66. Within the peer group, there was no privacy
  67. 67. bias
  68. 68. Touch over type adaptive/responsive content mobile over desktop Google SEO
  69. 69. - Josh Clark (@globalmoxie) “Every Desktop Design Has To Go Finger-Friendly"
  70. 70. http://alistapart.com/article/future-ready-content “Future-Ready Content” Sara Wachter-Boettcher
  71. 71. Content First Mobile First Orbital Content
  72. 72. other research areas
  73. 73. Under what conditions do children have this gesture bias?
  74. 74. With which devices?
  75. 75. What age does this emerge?
  76. 76. Between them and their parents?
  77. 77. For which kind of activities?
  78. 78. my details • twitter: @andrewsmyk • blog: andrewsmyk.com/research • Feel free to tweet, write, etc.
  79. 79. Thank You!

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