2. Break down of the A2
course
Media documentary
Radio advert – double page spread
blog
Exam – effects on the working class and 2 other
questions
3. Representation
Representation= a constructed and mediated
presentation of people, things, ideas and places.
Ranyer- “the process by which the media presents
the real world.”
Everything In the media has a representation:
-Individuals -religions -Groups -places
nations
4. Representation
Questions we should ask when analysing
representations:
• who or what is being represented
• Who has created the representation
• Why is the representation created in that way, what
is the intention?
• What is the effect of the representation
5. Representations are
re/presentations
What we see in the media is some way a second hand
version – it is clearly not an original version. The
representation has been created or constructed by the the
selection of specific media language elements. In
addition, everything we see in the media text has gone
through some process to get to us. This is called
MEDIATION.
Mediation is how the media crates representations of a
subject without it neccasarly being true. Images can be
constructed to make things look exposed or real.
Through clever uses of lighting and positioning the
media can make an image tell a specific message, such as
people in love, when really they are not at all. Props are
also used to highlight detail of a scene or setting.
6. Ideology
Ideologies are beliefs and values that our society
believe in.
Ideolgies of media producers and owners is that
they are prodominatley white and middle/ upper
class, who are highly educated. These characters
bring their own views on society into media, which
means when the represent thw working class we
can always raise questions of versmilitude.
7. Owen Jones
Owen Jones argues the the working class have
become invisible- “working class are questioned
upon pride, working classes has become something
to escape from.”
He says today the working class cannot better
themselves; to be poor is your own fault, to be
unemployed is to be lazy. “working class has gone
missing.”
8. Intention of a
representation
Representations either have a negative or positive intention.
The effects of a representation:
AUDIENCE THEORY;
Passive theory- when the audience do not intellectuallly engage in
the media product .
Active theory- when the audience becomes actively involved in the
media (unconciously)
Reception theory- A version of reader response ‘literal’ theory that
emphasis each particular readers reception or interpretation from a
text
Stuart Hall= active theory, reception theory
9. Stuart Hall – Pride
During the film pride the audience could take an
active position when watching how ‘LGSM’
members are being treated as they may engage
more in the film as they may realise that the treating
of the members is wrong.
