2. No. 1 โ its membership may come from al social
strata; it may include people of different class
position, vocation, cultural attainment and
wealth.
3. No 2 โ the mass is an anonymous group
composed of anonymous individuals.
4. No 3 โ there exists little interaction or change of
experience between members of the mass who
are usually physically separated and being
anonymous do not have the opportunity to mill as
do members of a crowd.
No 4; the mass is loosely organised and is not able
to act with the concernedness or unity of a crowd.
5. Julian McDougall - believes that this is now an out
of date view of audience as in the online age it is
getting harder and harder to conceive a media
audience as a stable identifiable group.
However โ audiences still clearly make sense and
give meaning to cultural products
An audenice can be described as a โtemporary
collectiveโ
