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1. Demographics &
Psychographics
By Leon Connelly

2. Demographics
Demographics is used in media marketing, it is in a way of
classifying people in different categories based on factors such
as gender and age, also job status.
Psychographics
Psychographics is also a way of classifying people in categories,
however this is based on there lifestyle and personality

3. Demographics will reflect these things -
Gender
Age
Job and Income
Education
Geographical Locations
Religion

4. Social class Demographic Scale