***How Walton Mobile can capture abroad market***

1. OUR TOPIC IS ABOUT
Walton Mobile Phone
Course Name: International Marketing
Course Code: MKT 402
Faculty: Kazi Ahmed
(CBA Dept. IUBAT)
Welcome To Our
Presentation
International University of Business Agriculture and
Technology
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2. Our Product-Walton Mobile Phone
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3. Where to export and why?
We want to export our product in
Myanmar.
Telecommunication in Myanmar has a monopoly in the
country. In 2013, the government started taking steps to
open up the telecommunications market, issuing licenses
to new service providers. For that they starting to import
new mobile phones which is not too mush expensive, has
good features and durability.
Considering all this facts we choose Myanmar to export our
product. BecauseWalton phone has all the required things.
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4. Preliminary Analysis and Screening-Matching
Company and Country Needs
Company Character
Objective Philosophy Resources
Management
Style
Financial
Limitations
Management
and Marketing
Skills
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5. Continued…
Home-Country
Constraints
Political
Legal
Economical
Others
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6. Continued…
Host-Country(s) Constraints
Economic Political/Legal Culture Competition
Level of
Technology
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7. Adapting the Marketing Mix to Target
Markets
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Product
Adaptation
Brand Name
Features
Services
Warranty
Style
Standard

8. Continued…
Price
Credit
Discounts
Promotion
Advertising
Personal
Selling
Sales
Promotion
Distribution
Logistics
Channels
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9. This is all about…
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