The document provides information about the packaging industry in India and Pretty Packings, a packaging boutique franchise opportunity. It summarizes that the highly fragmented Indian packaging industry is growing at 22-25% annually and is expected to triple to $60 billion in the next five years. Pretty Packings offers franchisees the opportunity to own and operate an independent packaging boutique selling a line of boxes, baskets, envelopes and other products starting from Rs. 175 to Rs. 1750, with expected returns on investment in less than a year. The franchise requires a location of 180-300 square feet in a high street area or mall and an investment of approximately Rs. 8.25 lakhs. Pretty Packings will provide support

1. An Introduction

2. Packaging Industry In India
The Highly fragmented packaging industry is estimated at Rs. 8,000 crore, the industry is
growing at the rate of 22-25 percent per annum, In the next five years , the sectors is
expected to triple to around $ 60 bn, the net profit of the packaging industry spurted 104.5
percent during Q3 FY08 against growth of 29.5 percent in the December 06 quarter, the
large growing middle class, liberalisation and organised retail sector are the catalysts to
growth in packaging.

3. Pretty Packings : India’s leading packaging boutique
 PRETTY PACKINGS a prêt line unit of
“Magnificence” by (Shalini Beriwal).
 India’s first packaging boutique.
 PRETTY PACKINGS franchise offer is a
complete business opportunity to own and
operate an independent venture
 The exclusive product line and range along
with its competitive price structure clearly
distinguishes the core offering from its
expertise, adding to the scope for sales and
hence, its profitability.
 The franchise operator will be entitled to
exclusive rights to operate under the
banner of PRETTY PACKINGS based
on the tenure and location, mutually
agreed to.
 The packaging at Pretty Packings is an end
to end service for events like wedding,
engagement, Festive celebration, Baby
Showers, Birthdays, routine gifting,
Corporate Packaging, Lifestyle refinement,
product launches, etc.

4. Firm Brief:
 Location to be in an easily accessible
and a premium and safe location.
 Product range – Rs.175 to Rs.1750.
 Expected business from : Corporate.
 Special occasions .
events like baby showers,
party favours.
 Weddings and daily gifting
and packaging etc.
 Mark-up for the franchisee : 25% to
40%.
products
are
priced
 Generation of income through retail
and order booking.
 A certain prefixed stock has to be
 Festivities and celebratory
 All
Magnificence office Delhi. Franchise
will get the product picked up or there
will be delivery charges.
F.O.R.
maintained. Units varying as per
product.

5. Highlights and Advantages:
Established market presence and customer
Long-term strategic partnership and
loyalty.
alliances.
Exclusive designs and pack line range.
Strong Vigilance and QC system.
Competitive price structure.
Design and Quality given approach.
Low investment and high profits .
Expected returns on investment in less than
a year.
 Centralized purchase and single-point of
delivery for all products.
 Opportunity of Multi Store Ownership.
 Strong network of channel partners.
Fully equipped infrastructure to satisfy
all needs.

6. Our Products

7. Boxes

8. Hamper :

9. Decorative Basket :

10. Baby Basket :

11. Envelope :

12. Envelope :

13. SETTING UP THE VENTURE
PRETTY PACKINGS is committed to providing excellent support to its
franchisees - both pre and post launch. The process starts with location
identification that meets the defined criteria. PRETTY PACKINGS will extend
the following assistance/services to the operator during this reign of the venture.
SITE LOCATION AND IDENTIFICATION. ?
• Purchase Order issuance to all the selected ranges .
• Guiding fabrication and brand display at all point of sales.

14. FRANCHISE GUIDELINES
The retail concept at PRETTY PACKINGS aims at keeping
in line with a consistent pattern and theme in order to create a
unique and uniform brand identity and image across units.

15. RETAIL SPECIFICATIONS
• Area Required
:
180 to 300sq ft Area. in high street area/mall
• Term of Franchise :
3 years
• Investment Size
Total investment is Approx. 8.25 Lacs.
:
• Location Specifics : Good visibility with a minimum frontage of 20 feet
and should be easily accessible with adequate parking facilities.

16. THE PROCESS :
Step 1: (Application Form)
• The form enclosed in the Franchise Kit must be duly completed and submitted.
Step 2: (Transaction)
•The franchisor will arrange for a dialogue to discuss the proposal in detail and
respond to queries if any.
Step 3: Orientation:
•A meeting will be arranged with the franchisor for a better understanding of the
systems and processes followed by a virtual tour.
Step 4: Documentation:
•Final set of documents must be duly signed and submitted confirming the offer.

17. Name Of the Proprietor:
Address:
Mobile: Phone: Fax
Email ID:
Academic Qualification:
Location of the proposed Franchisee:
City: Area:
What is the consumer profile of the proposed
locality? (Please mention one from the options on the right).
1. High Income
2. Middle Income Residential Area
3. College / School students
Does the shop exist or it will be acquired?
17

18. OFFICE ADDRESS
Magnificence
101, Bharat Nagar,
New Friends Colony,
Ground Floor, New Delhi – 110025. India.
Tel (O): 91+11-41627221
91+11-32556031
Franchise Manager : 9310527222
Email : Magnificence.india@gmail.com
Website : www.prettypackings.com