The presentation PPT addresses the Fashion Design Fundamentals.The field of Textiles,Garmenting and Fashion.

1. FASHION DESIGN
--UNDERSTANDING
AND EXPLORATION--
BY
Dr.(PROF) ASHOK A ITAGI
(HEAD-SCHOOL OF DESIGN)
SCHOOL OF DESIGN-PRESIDENCY UNIVERSITY
BENGALURU
INDIA

2. VALUE CHAIN OF THE INDUSTRY
TEXTILE/FASHION REGULATING BODIES
TEXTILE MILLS GARMENT FACTORIES PoS
TEXTILE/FASHION INSTITUTES

3. VALUE CHAIN
 INDUSTRY VALUE CHAIN HAS A STRONG BASE IN FIBRE
PRODUCTION-COTTON,SILK,JUTE,POLYESTER,NYLON ETC
 SPINNING MILLS{YARN PRODUCTION}
 WEAVING MILLS {FABRIC PRODUCTION}
 CHEMICAL PROCESSING{DYEING/PRINTING/SPECIAL
FINISHING}
 GARMENT UNITS
 GARMENT FINISHING
 SURFACE ORNAMENTATION AND PRODUCT
DIVERSIFICATION
 FASHION DESIGNING INSTITUTES FASHION
 MARKETING AND POINT OF SALE {PoS}
 EXPORT HOUSES GRADS

4. TEXTILE INDUSTRY
 TEXTILE INDUSTRY IS THE BACKBONE OF SOCIO
ECONOMIC STRENGTH OF THE NATION & IS THE
PRECURSOR TO ALL GARMENT AND FASHION ACTIVITIES
IN THE VALUE CHAIN
 IT IS THE LARGEST EMPLOYMENT PROVIDER NEXT TO
AGRICULTURE
 SINGLE LARGEST FOREX EARNER ACCOUNTING FOR
NEARLY 25% OF EXPORTS & CONTRIBUTE TO ALMOST 16%
OF INDUSTRIAL PRODUCTION IN THE COUNTRY

5. GARMENT INDUSTRY
 APPAREL MARKET IN INDIA IS Rs 1 30 000 CRORES
(ASSOCHAM REPORT)
 WORTH OF DESIGNER LABELS IN THE GLOBAL MARKET IS
Rs 1 62 900 CRORE, GROWING AT 9.5% EVERY YEAR
 INDIAN FASHION INDUSTRY ACCOUNTS TO 0.2% OF
INTERNATIONAL INDUSTRY’S NETWORTH
 COMMERCIAL BRANDS—PETER ENGLAND, PARK AVENUE,
RAYMONDS,ARROW ETC.
 RETAIL MARKETS-POS,WALMART ETC.
 MODEL STATE IN GARMENT ACTIVITIES KARNATAKA HAS
ACHIEVED RAPID GROWTH IN THE LAST TEN YEARS BY
INCREASING ITS TOTAL TURNOVER FROM ABOUT US$ 3300
MILLION IN 1995-96 TO US$ 9600 MILLION IN 2005-06(32 % OF
APPAREL MARKET SHARE) WITH 1500 APPAREL UNITS (
KARNATAKA SUVARNA VASTRA NEETHI-2008-13)
MESSAGE IS LOUD & CLEAR
GET INTO THE FASHION BUSINESS

6. FASHION {ESPARENTO}
 FASHION IS--- READYING THE SOUL & THE BODY WITH AS
MUCH BEAUTY & PERFECTION AS THEY ARE CAPABLE OF
RECEIVING.
 IT IS CREATIVE CHAOS-AESTHETIC EMOTION
 IT SURVIVES ON CHANGE{FASHION CYCLES}
 IT IS THE SUBTLE INTERPLAY BETWEEN—
SAID Vs UNSAID
COVERED Vs UNCOVERED
TRADITIONAL Vs AVANT GARDE

7. FASHION/DESIGN INSTITUTES
 THEY PLAY A SIGNIFICANT ROLE IN READYING
THE PROFESSIONALS FOR MANAGING THE
VALUE CHAIN
 THERE IS A SEA CHANGE IN THE WAY EDUCATION
IS IMPARTED THESE DAYS---IN INDUSTRY
STUDENTS EXPECTED TO MASTER THE ART OF
CONCEPTUALISATION,PRODUCTION &
MARKETING
 ---THUS MAKING THE TASK OF AN EDUCATOR
UPHILL AND AT THE SAME TIME CHALLENGING
 THIS CALLS FOR INTERDISCIPLINERY APPROACH
TO LEARNING & TRAINING-INDUSTRY INSTITUTE
INTERACTION,PPP ETC

8. FASHION/DESIGN INSTITUTES --
 THE CHALLENGE THROWN BY THE OPENING
UP OF THE WORLD,ALL AWARE CONSUMER AND
NEEDS OF THE INDUSTRY CAN BE SUITABLY
MET BY FASHION TECHNOLOGY INSTITUTES
BY—
--QUANTITATIVE INCREASE IN GARMENT AND
FASHION TRAINING INSTITUTES WITH
QUALITATIVE APPROACH AS RAISON D’ETRE
 AUGMENTING INSTITUTE INDUSTRY
PARTNERSHIP
 CONVERTING STAKE HOLDER’ S FRAGMENTED
OUTLOOK INTO HOLISTIC APPROACH TOWARDS
BUSINESS OF FASHION

9. TYPICALACTIVITIES IN A FASHION
DESIGN INSTITUTE
 ESTABLISHING A NEW INSTITUTE- GRADUATION, POST
GRADUATION AND DOCTORAL
 STUDENTS- ELIGIBILITY- 10+2, JOC AND LATERAL
ADMISSIONS TO SECOND YEAR,GRADUATES AND POST
GRADS
 FOR RESEARCH
 COMMERCIAL –
--DESIGN INTERVENTION IN TEXTILE & FASHION FIELD
-- USE OF INFRASTRUCTURE FOR EARNING WHILE
LEARNING
--PATENT GENERATION AND CONSULTANCY

10. SOMECONTEMPORARY & FUTURISTIC
PROGRAMMES IN FASHION DESIGN
 FASHION DESIGNING
 FASHION MERCHANDISING
 MEDIA MAKEUP
 FASHION STUDIOS
 CAD IN FASHION
 3-D VIRTUAL PROTOTYPING OF GARMENTS
 3-D BODY SCANNING FOR MEASUREMENTS
 VIRTUAL MAALS,FABRICS,E-TAILOR FOR MASS
CUSTOMISATION
 GLOBAL NETWORKING
 FUSION OF TRADITIONAL ART & CRAFTS OF INDIAN
FASHION PRODUCTS
 SURFACE ORNAMENTATION
 FASHION SHOWS
 DESIGN & MARKETING OF HANDCRAFTED TEXTILES AND
FASHION PRODUCTS