2. Company Name- MIX
We
chose the name Mix Marketing and
Advertising Firm to represent our different
backgrounds as a team.
Our home countries are Taiwan, Korea,
China, and The United States.
We believe Mix, as a name for our
company, represents the mixture of our
personalities, cultures, backgrounds, and
knowledge.
3. Story Behind Our Logo
Color-
the mint color of the logo shows
the eco-friendly concept, which is very
popular and important in San Francisco.
4. Packaging
Braided
Fluid
Easy
Simple
Straight
forward
Reusable
material for
string/tag
Charm with
Verbena ‘V
logo’
PICTURE
5. Holiday Postcard
Tagline
- A play
on a very
popular
American
holiday song
Romantic
Festive
Sweet
Heart-warming
Wanted to
capture both a
man and a
woman wearing
the product
8. Scarf Campaign
Keep
the consumer engaged and
excited about our product through social
media, the website, and contests.
9. Social Media
We would want the scarf to have an individual
Instagram, Twitter, and Facebook
We will use social media sites to accumulate likes and
follows so that we can push sales on the scarves, new
styles, and events.
10. Website
The
Verbena Chocolat site already exists.
The scarves are on the site already, but
we would want to have links to the social
media sites available on the website.
11. Contests
This we believe is the most important outlet to get the
consumers’ attention.
By using the hash tag #everydayscarf, we have a way to
interact with our consumers.
We can hold contests where people wearing their Verbena
scarf on Instagram can use the hash tag and automatically be
entered to win a chance to an exclusive Verbena Chocolat
event.
For people that don’t have a scarf yet, they can tell us why
they like The Everyday (For Everyone) Scarf in a Facebook
status and use the hash tag to enter for a chance to win a
scarf.
